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- Don’t Forget To *SUBSCRIBE* – www.twitter.com – Simply click on the yellow ‘SUBSCRIBE’ button above – How to use social media sites for your advantage? Social media or social networking (one example of social media) has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio. Primarily, social media depends on interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit. Social media utilities create opportunities for the use of both inductive and deductive logos by its users. Claims or warrants are quickly transitioned into generalizations due to the manner in which shared statements are posted and viewed by all. The speed of communication, breadth, and depth, and ability to see how the words build a case solicits the use of rhetoric. Induction is frequently used as a means to validate or authenticate different users’ statements and words. Rhetoric is an important part of today’s language in social media. Social media is typically available via feeds, enabling users to subscribe via feed readers, and allowing other publishers to create mashups. Social media signifies a broad spectrum of topics and has several different connotations. In the context of Internet marketing, Social Media refers to a collective group of web properties that are driven by users. For example, blogs, discussion boards, vlogs, video sharing sites and …

If you want to learn about PLR (Private Label Rights) Membership Sites, then read this article all the way to the end. Specifically, I will cover why you should join a Private Label Rights Membership Site, if you are considering becoming an Internet Marketer. You will gain knowledge of where some Membership Sites go wrong and what a good Membership Site should have that makes it the one for you. If you put this information to use, you should feel more at ease when choosing a good Membership Site to join. Here are three points why joining a Private Label Rights Membership site is vital to your Internet Marketing Journey.

 

 

Private Label Rights is the easiest way to start Internet Marketing. It is a “learn while you earn” type of business. Private Label Rights Membership Sites offer PLR products in all kind of niches.

 

However, not all PLR Membership Sites have quality products and some have limited resources that relate to setting up a blog or website to market your products.

 

Essentials that a good Private Label Rights Membership Site should have:

 

 

There is a lot that can be improved in Private Label Rights Membership Sites. The writer has found that in most cases, these essentials are lacking in most of the “self acclaimed” Top Private Label Rights Membership Sites.

 

 

Gaining a higher trust from the membership is essential. However, it seems that there is a generation of Private Label Rights Membership sites that are only interested in one thing and that is to get your name and email address in order to build a list and then try to get you to buy every product that has ever been invented.

 

In a recent survey which I asked the question – “What do you think Membership Sites need to offer?” – some of the more valid responses relating to the question have been listed below with my response:

 

1. Good, honest, truthful help, to help me understand the marketing process better as well as SEO tactics. Also, would like to have someone there that would really take the time to help.

 

My Response: Ethic’s is something that many Internet Marketers lose sight of. It seems that they trade off their ethics for the cash. When setting up a Free Membership, it is important to remember that you give more than you get. Even though you are making a living from your Membership site, it is important to do business with a high moral code and standard.

 

The biggest misuse on the Internet is of the word “secrets”- this word is used too freely when marketing Reports or eBooks. It is luring the reader to believe that they will gain some “secret” that only the author knows, when in fact it is nothing more than a statement that has got the reader intrigued and the only way to satisfy the intrigue is to pay for the information.

 

SEO is a very relevant issue – probably not a subject that I would consider in line with the Membership issue – and to try and cover it here would be a long journey for both you as the reader and me as the writer. Collectively, you would need to take all of the ebooks written on the subject, you would say that they each have valid and good points, but you need to digest them all before you can put together the whole picture. By digesting valid points from each eBook that the writer has read on the subject bringing each point into practice and validating what does work.  

 

The writer was able to demonstrate this, by putting theory into practice and all of the “tips and secrets” learned. On May 14th the writer took one of her websites which had an Alexa Ranking of 5,584,593 and a Google Page Rank of -0/10, she applied the newly learned knowledge of SEO from the stacks of ebooks that she had read, and within two months she managed to cause the website’s Alexa Ranking to be less than 500,000 and also bring the Google Page Rank to 2/10. According to what is written in most SEO ebooks, this would be impossible to do. But nevertheless she did it. How? By reading the many ebooks and gleaning information from all of them.

 

2. Membership sites should stay on track and not chop and change re their initially stated reason for being set up in the first instance.

 

My Response: 100% Correct – Membership Sites should always be focused on the subject of their Members’ initial reason for joining.

 

3. I think it would be a great place where one could turn to and discuss topics that others have come across, so everyone could be helpful to everyone else. After all, we were put here to serve and this would be one way to give back.  

 

My Response: This is a comment the writer is in full agreement with. Forums are great membership sites and that is what they are all about – somewhere for people to talk to other people about the subject that they are both interested in.

 

4. Not be badgered about upgrading. Small steps to gain full access. Something usable that I can implement and make a few bucks from rather than just storing it on my hard-drive.

 

My Response: Yes, by small steps, the membership site should be one that allows its members to explore first and have available any further offers as the member feels they need. One of the most annoying things encountered on most membership sites, are the One Time Offers. Site owners Give Away a Free Membership, and then offer an Upgrade once you are in. While the practice of Free Membership is not a bad thing, the One Time Offer should be just that. An offer made “one time”. But what is in theory a good thing, in practice becomes something else entirely. Most membership sites dish up the same one time offer every time you log in, and that does not promote a feeling of honesty or ethics on the part of the site owner. This practice should be avoided. Make the offer and then leave it to the individual to make the decision if they need it later. Have the product available on the inside of the membership; however not at the “reduced price” it was initially offered during the OTO.

 

5. Lots of free gifts and giveaways, everyday of the week.

 

My Response: Free giveaways are always nice. There are several issues that arise within this “request”- the first being that you can only give away products that have a license to give away. A number of products don’t allow you to “Give” them away, therefore you need to remember that the license is an extremely important factor in what you can give or must sell to your members.

 

The writer has taken part in several Giveaways to help “build the list”. The one thing that was noticed with the people who were happy to receive the very valuable giveaway item(s), was that these “Freebie Seekers” are just that. They want everything for free, but are unwilling to even open an email that is sent to them afterwards. Conclusion: The quality of that list is zero.

 

Conclusion: Private Label Rights Membership Sites should be totally focused on their members. Make available the tools and tutorials that help the members to become responsible, ethical and skilled marketers, and set an example by being ethical in their marketing practices themselves.

  

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Adobe Photoshop, or simply Photoshop, has been an indispensable tool for web development. Though Photoshop was commonly used as a graphics editing program, Photoshop today is now integrated for web development purposes such as creation of website layout, buttons, navigation, logo, fonts, and graphical materials frequently seen in a website. There are hundreds of sites in the web that provide learning materials in using Photoshop, may it be for the web, photo editing or others. Here is the top 10 list of popular websites that offer different and useful tips and tricks in Photoshop. PSDTuts. com PSDTuts. com is one of my most favorite sites that provide useful “Spoonfed” tutorials for beginners and professionals. Much like any Photoshop tutorial sites, PSDTuts. com also offers different kinds of how tos for text, image effects, and web design. The unique thing about this website is that, this is open for all who are willing to impart their knowledge in Photoshop for the use of all. PSDTuts. com provides a great way of exposure by allowing artists to write tutorials and articles as well as earn cash. Visit an online Web design Philippines site to learn more about web design tips and tricks. Visit http://www. myoptimind. com for more info. PSHero. com PSHero. com is another site that provides useful and effective Photoshop tutorials as it offers comprehensive graphic designs that include navigational bars for web, complex repeating background patterns, and cool and useful font effects, as well as the popular artistic sepia on photos. Tutorial9. net Tutorial9. net is a collection of teachers, experts, and caring folks from around the world, all gathered in one place to pass along their knowledge to absolutely anyone interested in learning. Tutorial9. net offers Photography, illustrator, and web tutorials which include SEO, blog designs such as adding thumbnails to wordpress or usability improvements for blogs, and other tools to understand a website’s viewers. PSDLearning. com PSDLearning. com also provides some of the juiciest and coolest effects in photo, text, other special effects, and interface for web pages. One of its features is its comprehensiveness, i. e. step by step guidelines in Photoshop. This site is a perfect place to find various ways on creating portfolios, in addition to coolest trends in web design such as smart objects and videos. It offers a detailed step by step process on each tutorials. Pixel2Life. com Pixel2Life. com caters to graphic designers, webmasters and programmers, having 45,154 tutorials listed in 88 categories. They also feature a massive and diversified community with 36,847 registered members that participate in their forums. Different webmasters can benefit from Pixel2Life. com by receiving a large initial influx of traffic for every accepted tutorial they submit, and continue to do so as long as it stays in the site’s index. The best thing about this site is that it’s free. No membership is required, and there’s no requirement to link back to them. Learn more about web design by visiting an online Web design Philippines site. Good-Tutorials. com Good-Tutorials. com is a website that provides a collection of different how tos from Photoshop, Illustrator, JavaScript, PHP, CSS, Flash, HTML, and many more that web designers can benefit from. One good thing about this site is that, much like PSDTuts. com, it also offers a way to submit tutorials which can help beginners and professionals alike. TutorialSphere. com TutorialSphere. com offers 3D graphics, audio editing, video editing, and other website development tools such as CSS, HTML, JavaScript, PHP, XML, and Photoshop among others. Same as the previous sites, it also allows designers and developers to submit their own know hows and articles in the site. Pegaweb. com Pegaweb. com directly gives out web design tips using Photoshop. As owner is a web designer himself, he can provide the latest trends in web design, and a way for beginners to learn how Photoshop can enhance the site’s capability to attract viewers. PhotoshopTalent. com Another great website is PhotoshopTalent. com as it offers how tos on photo, text, color effects, animations, buttons and icons, web layouts, and Photoshop basics for beginners. One great thing about this website is that it also shares videos so as to help beginners learn how to use Photoshop in creating specific effects on images, texts, and on web layouts. For web design and development needs, visit an online Web design Philippines site to learn more. PhotoshopSupport. com PhotoshopSupport. com is one of the best places where enthusiasts can come and learn the tips and tricks involved in Photoshop. It provides different information from PS scripts, web templates, web design tips, blog templates, tips and tricks for beginners, to the simple keyboard shortcuts. PhotoshopSupport. com specializes in offering their viewers a comprehensive list of tutorials mainly from Photoshop.

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Give freebies. Who doesn’t like a freebie?! Online freebies are commonplace and they leave the visitor wanting more when they are well written and informative introductory materials. Consider such freebies as:
Giving away an eBook with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and increase web traffic to your website at the same time;
Holding free online classes or seminars. They could be held in your website’s chat room. The idea of “live” information will definitely entice people to visit your website. You will become known as an expert on the topic.
Giving visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
Letting visitors download free software such as freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
Targeting specific groups who might worry about using the internet with free classes in using it on your site – senior citizens, busy workers etc. might find these convenient and alluring.
Offering free online services or utilities from your website. For instance, they could be search engine submitting, copywriting proofreading etc. The service or utility should be helpful to your target audience.
Giving free consulting to people who visit your website. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
Offering a free start-up package that has a finite time; enough time for the customer to practice with your online product and like it enough to pay for continued use.
Sending out free CD-Roms, CDs, DVDs etc. that contain starter packs or teasers to encourage the customer to use your site more.
Offering free screensavers or templates for business cards, cards, writing paper etc. , anything that a customer can print out.
Here are 40 simple actions you can take to get started.
1. Your website design is the first impression. Make sure it is
professional and relevant to the subject matter.
2. Navigation must be intuitive. If visitors can’t find what they are
looking for easily, they will question your competence in providing
what they want.
3. Make the website personal by giving it its own tone and voice.
People buy people.
4. Follow the HEART rule of creating o­nline content. (Reminder: HEART
stands for Honest, Exclusive, Accurate, Relevant and Timely. )
5. Use language that is appropriate to the audience. It will build empathy.
6. Regularly add new content to your site. It shows that the business
is alive and kicking.
7. Review all links. Doubts will quickly form in your visitors’ minds
if links don’t work or, worse still, take them to error pages.
8. Good grammar and spelling matter. Errors give the impression of
sloppiness and carelessness.
9. Don’t make outrageous and unbelievable claims, like “Read this blog
and you’ll be a millionaire by the end of the week. ” People are used
to scams, get-rich-quick schemes and rip-offs.
10. Publish REAL testimonials and third-party endorsements. Try to
always use real names and link to websites where possible. Some sites
show images of letters sent by happy customers.
11. Publish case studies about customers you have helped, who use your
product, etc.
12. Don’t put down, curse or insult competitors. It’s unprofessional.
It is better to offer an objective comparison of competitive services
or products.
13. Focus o­n building your long-term reputation, not o­n making quick sales.
14. Write articles for humans, not search engines.
15. Make your ‘About Us’ page personal and comprehensive. It plays an
important part in making visitors feel comfortable that real people
are behind the site.
16. Publish your photo or the photos of the key people involved with
the site. Again, this reinforces the fact that there are real people
behind the screenshots.
17. Clearly identify who is behind the site. Nothing creates more
suspicion than a site that tries to hide the identity of its
publishers.
18. o­n the ‘Contact Us’ page, provide an email form, telephone
number, fax and address of the company. In <?xml:namespace prefix =
st1 ns = “urn:schemas-microsoft-com:office:smarttags” /><st1:place
w:st=”on”>Europe</st1:place>, it is a legal requirement for sites
taking funds, but even sites driven by advertising will benefit from
openness.
19. Provide a telephone number that people can call and talk to a person.
20. Provide Web addresses linked to the website domain, not addresses
from free webmail services such as Hotmail and Gmail.
.
21. Think carefully about reciprocal links. If your site is about
organic food and you have links to Party Poker, people are going to
question your integrity.
22. Think carefully about the adverts you display o­n your site.
Ensure that they are relevant to your subject and audience.
23. Write and publish your privacy policy. Be clear about what you
will and will not do with any personal data you collect. State that
you adhere to all data protection laws. Make it easy to read and don’t
use legal gobbledygook.
24. Write and publish a security policy. State what measures you take
to ensure that all transactions are secure as well as how well you
handle customers data.
25. Ensure that you have a security and privacy policy which is linked
from the footer o­n every page. Make the link more prominent o­n all
the order pages.
26. Clearly publish your guarantee. I would recommend making it a 100%
money-back guarantee if possible.
27. Clearly state your refund and returns policy.
28. If you use PayPal, put the PayPal logo o­n your site. If you have
a merchant services account with a major bank like Citibank or HSBC,
put its logo o­n your site.
29. Use Google search o­n your site for two reasons. First, it is a
great search solution which will help your visitors find what they are
looking for. Second, having the Google name o­n your site instills
trust.
30 If there are well-known industry associations for your subject,
join up and put their logos o­n your site.
31. Have a forum o­n your site and respond quickly to questions. Have
the attitude that you are happy to help others without receiving
immediate reward. As the old saying goes, ‘Givers always gain. ‘
32. Allow people to comment o­n articles. Interactivity and an
exchange of views build community and a sense of involvement.
33. If people provide constructive criticism or comments in the forum,
don’t delete them, but respond with your point of view.
34. Use the words ‘secure website’ whenever you try to get any
information from visitors, including newsletter sign-ups, forum input
and payment.
35. o­n every page, state, “We take your privacy and security very
seriously. ” Link the statement to the security and privacy policy.
36. If you are selling a subscription, offer a low-cost, entry-level
option. This could be a o­ne-day taster, ‘a week before billing
starts’ or a monthly trial.
37. o­nly ask for information from customers that you really need. For
example, for an email newsletter sign-up, the o­nly information you
REALLY need is an email address, so that is all you should ask for.
38. If you have pricing o­n your website, make it transparent. I
recently went to buy a book which was advertised for $10. When I
checked out, they added tax, post and packaging, and the final bill
was $19. 50. I didn’t buy it as I felt they had deliberately tried to
mislead me.
39. Start a small newsletter of your company/services & circulate it
among your clients/employees. Also, publish it o­n your website
regularly.
40. Allow people to “unsubscribe” from your mailing list. This may
sound very obvious, but I have found that many websites still don’t
follow it.

The actual marketing of your Internet business is the secret to being able to generate income and there are many methods of Internet marketing that are very effective and free if you give yourself time to work through the learning curve and apply them. You can learn how to market your Internet business effectively at no cost at all and create an income. Those who are serious about building an income from an Internet business need to be sure that they select a reputable hosting company for their website. This is one area where it is not advisable to opt for free hosting. The goal is to drive targeted traffic to your website and if you are on a budget this just may take longer than someone who has money to purchase targeted leads. But, the upside is you will gain a great deal of knowledge as well as achieve huge personal success if you learn the methods that drive free targeted traffic to your site. These are some of the highly effective that you can start working on immediately to drive targeted traffic to your Internet home business website and create Internet income. Relevant Keyword SelectionThis is where you start building the foundation of your business and you need to ascertain what keywords or keyword phrases people will type into the search engines to find your website. You can search for free keyword selector tools on the Internet to help you with this, for example you could use the Google AdWords keyword tool Having selected the keywords you are going to use then you need to optimize your website for those keywords. This process is known as search engine optimization, or SEO. Free software is available on the Internet to help you optimize your website, for example WebCEO can be downloaded free at http://www. webceo. com/download/. Search engine optimization classes are also available online that will help you learn this important aspect of Internet marketing. Having optimized your website, it is a good idea to open a Google Webmasters account for free, create a sitemap and submit it to Google. Keep your sitemap up to date and submit a new sitemap whenever you make changes to your website. Blog Posting, Tagging and PingingBy posting on your blog at least once a day and hyperlinking your keyword into the post so that it points back to your website will build backlinks to your website that will help you rank higher in the search engine results. Your goal is to continually build backlinks to your website. Remember to tag your posts and then ping your blog to announce to the blogging community that you have just added a new post. Do not ping your blog if you have not made a new post as this will be regarded as spamming. There are many free pinging services available on the Internet. By adding your Blog RSS url to your My Yahoo account will ensure the indexing of the links on your blog posts in Yahoo. Forum Posting and ParticipationYou can use forums for not only advertising your Internet home business, but also for gaining a tremendous amount of knowledge and assistance. Set up your signature with your keyword linked to your website and this will give you free advertising as well as adding backlinks to your site. Get involved in the forum discussions and constructively post and contribute three to five times a day. Article Writing and MarketingArticle marketing is another very effective method of building backlinks to your site and achieving high positions in the search engine results. If you are not sure what topics to write about, start off by writing articles about everything you are learning on a daily basis. If you write one or two articles every week and distribute them to as many article directories as possible you will see your website rise in the rankings. It is advisable to write articles based on the theme of your website and use the keywords you have selected and hyperlink the keyword to your url in the author resource box. You may at a later stage want to spend a portion of your budget to purchase an Article Submitter or pay to have your articles distributed. If you search on the Internet for Article Directories you will find many directories to submit your articles to. Web DirectoriesSearch the Internet for SEO-friendly directories and start submitting your website to them, try and submit to five directories a day. FinallyBy getting involved in learning these free highly effective methods of driving targeted traffic to your website, you will not only create an income for your Internet business but you will automatically find that your skills improve and you will start getting involved in the more technical methods of strategic Internet marketing such as RSS, Social Bookmarking, etc. , which will take your Internet business to the next level.

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