Many people start writing a blog for fun. They may want to share their art or photography work or their views and experiences on a particular subject. Many don’t set out to make money writing a blog but may want to pursue it once they find they have a large readership.

If you’re looking for ways to generate revenue with your blog, you’ll be happy to know there are several options for doing just that. Here are three tips to start bringing in money or increase existing sales:

List Capture – If you don’t already have a method for capturing your visitors’ information, you’ll want to do this first. By gathering your visitors’ names and emails, you have a list of people who are highly interested in what you have to offer, whether it’s a product or service. However, typically you need to give them something like an ebook to entice them to give you their contact details.

Promotion – Writing a great blog isn’t enough to bring your site lots of visitors. You have to find where your potential customers are hanging out or looking for information on the Web and then get in front of them. This can mean contributing to forum conversations, writing articles and submitting them to directories or through an article submission service, guest posting on other related blogs, or creating videos, as well as many other methods of promotion.

Sell Advertising – Once you have a great readership built up, you can begin to offer spots on your blog to companies who target your market audience. Of course these advertisers know that only a small percentage of visitors will click on an ad, so it’s important that your site gets lots of traffic for advertisers to feel it’s worth paying your ad rates.

Of course, finding what works for your blog can take some trial and error. Begin with these strategies and if you don’t see the results you’re looking for, then make adjustments. You may need to change your list capture offer or try a different promotion method. The key is to keep adjusting until you find what works for your site.

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You might be wandering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.

Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.

And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.

There many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enables web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engine’s pages, when searching for specific keywords, related to services or products offered by a web site.

Search engine optimization steps for a web page:

Title:

The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.

Keywords:

The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.

Description:

The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.

Keywords in Headings:

Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.

Web page text:

It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.

Keywords in Alt Tags:

Every html picture “img” tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.

Keywords in Anchor Tags:

Every html hypertext link “a href “ should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.

Robots. txt file:

Make sure there is a robots. txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engine´s crawler when indexing a web site.

There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots. txt, one will have control over which pages will be indexed and made available to the search engines.

User-agent: *

Disallow: /tmp/

Disallow: /data/

HTML code validation:

Search engine’s crawlers become more efficient when indexing web pages with no html errors. Beware that some html errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no html errors.

Links:

Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.

Registering with Directories and Search Engines:

It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.

Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.

Roberto Sedycias

IT Consultant

This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author´s name and all the URL´s (links) mentioned in the article and biography must be kept.

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webtrafficseo.co.uk Good SEO can boost your search engine rankings and give you a massive edge over your competitors in your local town or city.

In this weeks SEO Video blog Nick and James look at how to correctly use 301 redirects for moving URL or specific pages.

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Site Indexing – Great Eight Tips The most effective SEO technique is to index the pages of new website. There are lot of important issues, one should take care. We are providing a simple guide steps to help you in this regard. 1. Just design you website structure, create your content pages (don’t worry if they are not completed yet) and publish them swiftly. Because, the process of indexing, new websites takes about two months. So, this technique helps you saving time. 2. Since, you have already designed your web site structure and contents (may be incomplete or with minimal info) as I said earlier. Now, create a sitemap for the site and submit this to Google Sitemap Service. Yahoo has lately created a similar service to Google Sitemap and so also submits your website to it. There are lots of online free site map generation services available. Here are few of them, you may use. * Create your Google Sitemap Online By: XML Sitemaps * ROR Sitemap Generator By: ROR Web * Site Map Builder By: sitemapbuilder 3. Third step is to submit your website to some Open Directory Project; DMOZ is good and is used as basis by many search engines like Google, MSN and Alexa. This process again takes several months. So, the first step plays a good here too. 4. There are three major search engines namely Google, Yahoo and MSN. Submit all your pages for inclusion in these three major search engines and keep submitting your site pages to other search engines on a regular basis. Do it manually or you may use some search engine submission software or service which may help you by automatic submission. 5. There are lot of SEO Friendly Directories on the web. Some are paid services and some allows free submissions of URL. Submit your website to these SEO Friendly Directories. All major search engines crawls these Directories frequently. This will help you both a catalyst for the indexing of the web pages and also move a step forward in Page rank Building. 6. You may start Building links using Reciprocal Link exchange programs. The text links should not only point to your website homepage but also to other pages down in the website page structure. 7. Posting on Google Groups advertising for your website is something very helpful in building good Page Rank. The posts should include at least two links to your website. 8. Participate in topic discussion on other sites is also a great technique to make your existence strong and do include your site URL in the reference section.

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With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one’s website get past the millions of other websites and eventually be noticed by its target audience?

Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization’s goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Ad words system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

The second way of getting high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call “spiders. ” These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.

Traffic

The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal.

The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

People and Search Engines are alike

Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.

Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

Target Audience

The use of the search engine to be able to target one’s target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.

Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.

Cost Effectiveness

One can do search engine optimization under the assumption that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One of the best SEO company I will like to recommend is www. website-control. co. uk . Search engine optimization is a very cost effective way of getting more people to know about one’s products or to know about a certain issue or event that a website is disseminating.

SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.

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Here are some tips to optimize your site using SEO techniques are well known. Given the length of each item, we will make a summary in each step to give an idea of how to get started. 1 – Title Tag – The title or “title TAG” is a powerful technique to SEO, so use it in creative ways. What you put in the title should be only one thing, the exact keyword of the website you are trying to optimize SEO. Each of the pages comprising the website must have if you own “title TAG 2 – ALT tags – are designed to be for text browsers because the images are not displayed in browsers and these labels were used to tell the visitor the theme of the website. It’sa good idea to put the main keywords in ALT tags but not too much because the site may be penalized. 3 – Link Popularity – This is one of the most powerful tools of SEO. Many search engines do not even consider if there are some web links pointing to it. Taking another website pointing to yours is important to getting a good ranking. Your keywords must be in the links and should be kept as short as possible. 4 – Gravity of keywords – This is vital and should be investigated keywords must be used and are in line with our theme. You should use the main keyword in the title 1 time, another in the head a few times and then it spread article. Although used since they do not abuse could be considered spam. Your secondary keywords should be used in the subtitles and text properly distributed. 5 – Page Size – The speed of your website is important for your visitors and search engines. Why? Very easy, the robots of search engines will be able to traverse your website in a more easy and simple. Try to compose your Web pages that are between 5 and 15K in size. 6 – Very rich in theme – the search engines ever watch the content. Create all content that you and hold each page of your site, between 200 and 500 words. Create content related to your topic. The appropriate approach is to have a minimum of 200 pages and then grow as much as possible. 7 – Web Design – This is also important if you want to be indexed. The design and appearance will make visitors take seriously your site but that is not unique. Your web browser must apply for any. Do not abuse Flash and JavaScript as the search engines do not like too much. 8 – Internal links – This will help many of your indexed pages in search engines. Your web pages should be no more than 3 hops from the home page. Create links to other articles or sections on which the search engines will see this mapping, and further, the visitor will find it more interesting.

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Robert is a Web Designer at Vonage. He tells us that there is a lot more that goes into web design than most people assume: graphic design, HTML, DHTML, java script, SEO techniques, backend data platforms and more. Todays Web Designers are jacks-of-all-trades who interface with the entire company.

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SEO software as a service, SEO Samba (www.seosamba.com) automatically executes SEO techniques, integrated with Google tools and market your products and services to an increasing number of free online marketing websites, directories, and search engines Check out http for an improved video experience.

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Introduction

Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic (Heche, 2007, p. 1). As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their sites specifically for search engines. During the toddler years of search engine optimization (SEO), crafty developers took advantage of weak search engine algorithms to display their websites in top results, regardless of their site’s relevance. However, as more advanced Internet search engine technologies emerged to solve such exploits, new SEO methods were pursued (Boykin, 2007, p. 1). With the growth in search engine popularity and accuracy, and with newly emerging techniques used to target such engines, SEO has become a cut-throat competitive industry that is quickly being dominated in its utilization by big-business corporations (Murray, 2007, p. 1). Regardless of a company size and status, however, company webmasters with basic knowledge of HTML and blogging can establish top search engine rankings for websites that target niche markets with great efficiency by employing specific on-page and off-page SEO techniques. A Search Engine Primer

Search engines did not become popular overnight. In fact, it took half a decade for the general public to catch on to the power of them. Search engines have become a woven part of society only because of their brilliant architecture; systems with frameworks so complex, yet so simple in user utilization that a novice can operate it. Concisely, the modern search engine is an intricate tool formulated to minimize the discovery time of information by minimizing result digression and maximizing result accuracy based on hundreds of relative factors. The basic functionality of a search engine includes content discovery, indexing, querying, and ranking (Fishkin, 2007, p. 4).

Content discovery is often referred to as “Web crawling”. The analogy of the “Web” is an important concept to grasp, since its analogy will act as a backbone to understanding the search engine discovery process and the terminology involved. The internet can be generally referred to as the World Wide Web, or just Web for short, because the structure of the internet most resembles the structure of a spider web (Davis, 2005, p. 1). Each of the billions of pages of content are linked together in some way or another to create an incomprehensibly large network of connections. Consequently, search engines have called their automated programs that crawl this web “bots” or “spiders”. Modern crawlers revisit indexed sites on a regular basis to look for changes or revisions. Sites are normally updated by the crawler between a one or two months time. In estimation, search engines have only crawled about half of the Web’s content pages, accounting for between eight to ten billion pages (Fishkin, 2007, p. 4).

Every page that is crawled on the Web by a search engine is placed into a gigantic database called an index or sometimes a catalogue. Massive organization is applied to the index in a way that requests can sort through billions of pages and find relevant matches within just fractions of a second. Sometimes it can take a considerable amount of time for a search engine to actually index a site after crawling it. During this time, the site will not be available on index to those searching (Fishkin, 2007, p. 4).

Content querying is the provision of an interface or gateway connecting the human user and the results waiting inside the search engine database. The results vary in type from web pages to online published word processor documents, and are returned to the user based on the criteria they indicate. The method a user might use to indicate criterion varies based on the search engine. Search engines normally provide a blank text input field in which the user can type terms or phrases into then press a button to send the query to the search engine for processing. Many modern search engines incorporate exclusive input syntaxes that a user might learn to take full advantage of the search engine’s power. Natural language searches, however, allow a user to input full sentence-structured questions instead of requiring the user to learn query syntaxes (Sullivan, 2007, p. 1). An example of syntax is placing terms in quotations. Google, the most commonly used search engine of today, uses quotations to specify results that return exact matches to all the terms in the order they are listed in quotations. Google includes ten other operators used to better define a query and home in on the target results (Google Cheat Sheet, 2007, p. 1).

Ranking becomes a search engine’s most distinguishing process, as this will determine what and how information is displayed to the user. A commonality all search engines share by nature is the organization of pages by relevancy starting first with most relevant and ending with least. The higher a page’s rank is, the higher the site’s probable relevance will be as perceived by the engine. Every search engine uses its own unique method of determining how pages rank in relation to one another, and these are called algorithms. An algorithm is a mathematical formula that will take into consideration dozens of factors that have positive and negative effects on page rank. Think of it as a set of rules that a judge uses to determine which girl wins in a beauty pageant. The winner will always showcase more than just beauty alone, but instead, indicate a deeper purpose like the reputation, talents, and even life intentions. The many factors involved in judging contestants in a beauty pageant are very much like the factors used to rank a webpage (Sisson, 2006, p. 12). Brief History of the Search Engine

The earliest breeds of search engines were not actually search engines at all, but rather massive directories of content pages manually submitted by their authors. It was not until spiders and bots came to the scene that people began to see the power behind such tools (Wall, n. d. , p. 8). Archie appeared in 1990 as the very first tool used to search pages of the Internet. It was named Archie to resemble the word “archive” without the “v”. Built by Alan Emtage, the program indexed directory listings from public FTP sites. An alternative tool emerged a year later called Gopher, which indexed solely text files instead of all computer files. Two other index systems called Veronica and Jughead searched the Gopher index servers and provided more targeted keyword search (Wall, n. d. , p. 2). By 1993, a new generation of search engine emerged from a student at MIT: automated web crawling. Initially used for counting and measuring the size of the Web, the first web crawling bot on the Internet was named the World Wide Web Wanderer by its creator Matthew Gray. ALIWEB (Archie-Like Indexing of the Web) was introduced in the same year with the capability to collect page meta-data and allow page authors to submit their own content. Search engines and crawling technology wasn’t yet seen as having any true significance for society until further university experiments were done (Wall, n. d. , p. 1).

As the Internet gained popularity and started appearing as a business opportunity to investors, college students began getting large funding opportunities. This boom in funding caused break-through developments such as relevancy-based indexing to occur. Corporations like Altavista, Ask Jeeves, Lycos, Yahoo, and Google in turn met at the search engine scene, each bringing their own new innovations to the table. Altavista offered a brand new method of searching for the end-user known as natural language inquiry (Wall, n. d. , p. 1). Ask Jeeves was quick to mimic this technique, but also focused on building its index from web communities. A few years later, Altervista was bought by Yahoo! for 235 million dollars, which was just one of that many small steps taken toward the multi-billion dollar establishment Yahoo! is today (Olsen, 2003, p. 1). Lycos contained the largest index of any search engine of its time with more than 60 million documents in 1996, but eventually evolved into the fifth most popular web portal in the world (Sherman, 2002, p. 1). Lycos abandoned its own search engine algorithm, and began powering its search feature by Ask in 2006, which is former Ask Jeeves (O’Reilly, 2006, p. 1).

Although Google entered the scene relatively late in 1998, it still managed to ultimately come out on top from its tough search engine competitors (Google Milestones, 2007, p. 1) Through collaboration, Larry Page and Sergey Brin babied their creation until receiving more than 25 million dollars in funding in just a year’s time from its initial launch (Google Milestones, 2007, p. 3). Google partnered with AOL and Yahoo! by early 2000, which also marked the release year of the renowned Google toolbar (Google Milestones, 2007, p. 4). In 2007, Colvin of CNN reported that “Google’s figure is $149 billion and rising fast, pushing the company past most of America’s biggest, most successful, most respected corporations” (Colvin, 2007, p. 1). It is clear that Google has conquered the search engine war, rendering it as the most valuable search engine webmasters can optimize for their websites. Google has practically set the standard for other search engines that have followed the leader’s footsteps. Because of this, Google-specific page ranking factors are currently the most significant for any SEO venture because of competing search engines’ inherent similarities (Ryan, 2006, p. 1). On-Page Search Engine Optimization

Jumping straight into SEO, it is imperative to understand that success relies heavily on the keywords that are chosen for the optimization venture. Because keyword terms can be found inside content, titles, headers, and images of a webpage, these are all considered on-page objects and therefore contribute to the optimization of the page itself. Keywords can be thought of as the foundation upon which SEO is built on, when if removed from the equation it leaves a broken structure. In relation to SEO, keywords are terms used to define the purpose of a webpage in its entirety (Fishkin, 2007, p. 9).

Commonly, there is confusion between metadata keywords and content keywords. metadata entries, which are code strings placed in the code heading of pages, are no longer used for relevancy because they were taken advantage of by having irrelevant keywords that attracted undeserved attention. For this metadata keywords are no longer used, while metadata descriptions are only used as snapshots for a few rare search engine directory page entries. Because of all this, metadata entries are very insignificant to SEO. In the world of keywords, content is king. When a search query is sent, the search engine will try to return with pages that match best to the inquiry keywords found within a page’s content (Sisson, 2006, p. 8). Since so much relies on keywords, it is common practice to conduct research to seek the right related keywords or keyword combinations that are optimizable for a given scenario. There are several free online tools available for keyword research, such as the tool suite found at http://tools. seobook. com/keyword-tools (Callen, 2005, p. 32)

Keywords that are too popular will actually have a negative impact on search rankings because of the overcoming competition. Instead of seeking popular solo keywords like “insurance” or “games”, it is much more effective to find a niche (Callen, 2005, p. 12). A niche homes in on the specific product, idea, or service that is attempting to be displayed in search results. When optimizing for a focused target audience, the competition is easier to outsource, and in turn will always promise high rankings when page optimization is established. Instead of seeking a single magic keyword, it is best to seek a keyword combination or a phrase that will best describe a niche specifically. Most people enter 2-5 word phrases into search queries, which ensures security with multi-keyword niches (Sisson, 2006, p. 13).

Some webmasters have tried repeating their keywords excessively on their pages to boost frequency. What these webmasters might not understand is that excessive keywording is like playing with fire, where if they get too close they will get burned. If a search engine notices an unusually excessive repetition of keywords, the engine will demote the site and may even ban it from its index completely. In contrast to this, search engines are now intelligently seeking common relationships between terms on the Web, so when keywords are used throughout a document with fluency and in good context, this can quickly benefit a site’s ranking (Fishkin, 2007, p. 9).

Keywords should be strategically placed on a webpage to maximize keyword frequency without running the risk of being seen as a keyword spammer by the search engine. If more than one keyword combination is being targeted by your site, it is important not to strand keywords together in an attempt to increase keyword relevance. In page content, header code tags will emphasize keywords for users as well as search engine spiders. Placing keywords naturally in the alt tags of content relating images will also boost page relevance, and return your site in image search results. Most importantly, naturally mentioning keywords in body paragraph text will increase keyword frequency. To reiterate however, it is important not to overuse keywords in body paragraphs, since some search engines might suspect a site with that sort of ‘keyword juicing’ as spam (Sisson, 2006, p. 13).

Linking is another imperative factor of page rankings which will be covered in greater detail in off-page techniques, but is also a part of on-page optimization. Internal linking generates a hierarchy of synonymous page rank based upon which pages are linked most. Many webmasters often do not realize they are making a mistake when chain-linking content more than two levels away from the homepage, or mesh linking. Mesh linking occurs when every page contains a link to every other page in the site, giving every page with equal importance. This means a contact or form page will rank just as high as the actual meat of the site. To solve this issue and direct the search engines’ focus towards pages of importance, a hierarchical linking system should be established. To create linking hierarchy, not all pages are cross linked, and important pages are linked to by the largest number of pages on the site (Sisson, 2006, p. 37). Off Page Search Engine Optimization

While on-page optimization provides a solid basis for a website being recognized by spiders, it is the links from other websites that determine the rank of the recognized page. Off-page search engine optimization is mostly concerned with this establishment of inbound links to the focus website. The process is known as link building, and is by far the most strenuous aspect of SEO. A site’s page rank is determined by both the quantity and quality of its incoming links. The quality of a link is the most weighted factor, which is based upon the page rank of the site making the link. If the linked site has relevance to the site being optimized, then this is a positive detail (Fishkin, 2007, p. 26). Relevancy is determined by comparing keywords in website titles, the anchor text of the link, and even its IP address. The IP address or number value that the domain name refers to may have less weighted effect on page ranking if it shares a common third octet (Sisson, 2006, p. 43). Sites that have very high page ranks are referred to as ‘authoritative’ and will almost automatically boost the page rank of a site it links to. Two forms of linking exist: two-way and one-way.

Two-way linking is also known as reciprocal linking because it is a mutual establishment between site owners. This method is essentially a link swap. Some webmasters carry the misconception that paying for well known link exchange services will guarantee site visits, but this is only true on a temporary degree (Sisson, 2006, p. 54). Also, link exchanges are considered manipulative and have a record of incurring removal of sites from search engine indexes.

One-way link building can sometimes be considered a science and art, since many techniques are nothing short of brilliant. One scheme often used to build massive amounts of inbound links is to produce a gadget or banner that appeals to other site owners, and encourages them to take a code snippet for the gadget or personalized banner and place it on their own site. An example of this method is evident at www. nerdtests. com. This site offers a free and fun online quiz that ranks the user’s nerdiness in percent relation to everyone else who took the quiz and awards an ‘official title’ banner code based on the outcome. These banners can be found floating all around the net in user signatures of online community forum boards or even on personal blogs and provides www. nerdtests. com with an endless link base (Spencer, 2007, p. 1).

The most common and reliable method of getting back-links is submitting articles to informative websites, which usually give authors an opportunity to link to their personal site. Social bookmarking sites like Digg, Del. icio. us, StumbleUpon, and Propeller all have recently become a hit sensation among frequent internet users. These bookmarking sites provide a portal to sites recommended by other users. If the content on a site is valuable or entertaining enough to people, social bookmarking sites may be the most effective approach to off-page optimization since they are based on popularity and massive viral tendencies (Hagen, 2007, p. 5). Method

As my primary research, I conducted an interview on October 25, 2007, consisting of ten focused questions about SEO with Bill Slawski. Bill is the President of SEO by the Sea and the Director of Internet Marketing for KeyRelevance Inc. , and was directly referred to me by Rand Fishkin, one of the world’s most renowned and authoritative SEO experts. Bill is one of the founders and administrators of Cre8asite Forums, is an active correspondent for Search Engine Land, and writes a weekly column for their small business section. Mr. Slawski’s professional credentials substantiate the validity of his interview responses and provide access to exclusive insider industry knowledge. The interview was completed via electronic mail, in which Bill took full advantage of to respond with in-depth and intuitive answers complete with real-world examples. Results

As the first question of my interview, I asked Bill how he would define SEO to the average Internet user. Bill responded, “In simplest terms, Search Engine Optimization (SEO) is applying knowledge of how search engines work to make sites easier to find on the web for the audiences that those pages were intended to attract. In more complicated terms, SEO is a matter of combining an application of marketing ideas and a knowledge of search engines to help bring the right people to a site so that they will change from visitor to consumer. ” This description spells out the fundamental concepts of SEO. It is important to understand SEO, in essence, is limitless in ways of targeting consumer markets. While advertising schemes might be limited to the specific targets the advertising company provides based upon the small amount of information shared with them about your product, SEO delves into your niche and allows for much more targeting flexibility.

My second question for Bill was, “In what ways is SEO more effective or efficient than other online marketing methods?” He responded saying, “Search engine optimization means being aware of how search engines might collect information from the pages of a website, and making it easy for the search engines to index the content of those pages. In effect, it means enabling a search engine to become an index for the pages of a site. It can be less expensive than using the paid contextual ads that you see displayed with search results at a search engine, or the banner ads that show up on other websites that may point to the site advertised. ” This cost efficiency is an important component of why business professionals are making the leap away from conventional pay per click advertising as their primary marketing strategy and making the switch to search engine optimization.

The third question pointed towards the public view on this experts own industry. My question was, “Do you think the power of SEO is relatively undermined, or in contrast, do you think it is overplayed as an online marketing method in the industry?” He responded with, “Search is one of the commonest activities that people get involved in when the go online, so making a website easy to be found in a search engine for people who might be looking for what that site has to offer is a good idea. It can make sense to include SEO as one part of a multiple part marketing effort, and to build a strong marketing plan that includes both online and offline parts. Unfortunately, there are differing skill sets amongst people who offer SEO services – some are just better than others. ” While my question was meant to explore SEO’s public relation solely, Bill brought up an extremely important reiteration of SEO’s unknown power when combined with an ultimate market plan encompassing offline target markets as well as the ones who exist online. This also adds to the concept of ‘limitless’ SEO possibilities.

I asked for my next question, “Can any website benefit from SEO?” Bill explained, “SEO is only really important to sites that want to increase their visibility on the Web. A game clan site, where everyone who needs to know the address of the site already does has no need for SEO. But, if you hope to attract visitors to your pages, it doesn’t hurt to make them as search friendly as possible. And if you want to attract people to those pages who might be interested in the content of the pages, it doesn’t hurt to try to use words on the pages that those people might try to search with on a search engine, and to do it in a manner that makes it more likely that those words will be found earlier on in search results. ” Drawn from his answer is a suggestion of widely conventional use for SEO. Unless meant specifically to be concealed from Internet users, any website seeking visitors can benefit largely from any amount of SEO. Since amateur implementation of SEO is key part of this paper, the next question was very distinctive in terms.

I asked, “Is it possible for webmasters to (with fundamental knowledge of HTML and blogging) implement SEO for themselves with relatively successful results for their small websites?” Unsurprisingly, my prediction was reinforced with his answer. Bill said, “Webmasters with a fundamental knowledge of HTML and blogging can achieve some success with being found on the web, but having a good knowledge of how search engines work can help a webmaster make better choices about how their site is set up for success with search engines. ” I asked, “In general, what is the timeline of results returned by SEO?” Bill responded saying, “The amount of time that it may take to achieve results may vary by the site involved and how much work it might need, the competitiveness of the market it is within, and the demand for what the site offers. It’s almost impossible to guarantee success generally, and perhaps even harder to do it within a specified timeline. ” While other sources have noted results can be seen in a matter of days in some cases, it seems there is no definitive amount of time that promises results to become evident. In that, the SEO marketing solution may not always suite for website owners seeking instant Web traffic.

This question focused on SEO as a long-term asset. I asked Bill, “Do you believe SEO may become obsolete in the future?” He explained, “I don’t see it becoming obsolete as much as I see it evolving. What we considered SEO in 1998 is different than what we consider it to be now. If you look at a set of search results in Google today, you may see videos, images, news, web pages, product searches, and other results that you wouldn’t have seen even a couple of years ago. The web is changing and search engines are changing, and helping people so that they understand some of these changes and how they might impact their web sites will probably continue to be a need to be filled in the future. ” This provides a fairly straight answer indicating that SEO will only continue to progress with changes over time, rendering SEO as a very reasonable long-term asset for any website.

My final and most important question asked, “In what ways might SEO be viable for businesses with niches?” Bill responded saying, “Finding a niche where you can be competitive, and where there’s a demand from consumers can increase your likelihood of success. A small business can often take advantage of working within a niche that a larger business might find to be too much work for too little return. If the smaller business has considerably less overhead in terms of cost and time, they may be able to thrive in one of those niches. By focusing upon a specific market or audience that others aren’t, it may be possible to be found easier if people want to find the service or goods or information that you provide within that niche. ” This is a fabulous reverberation of how specific keyword combinations and niches interact. Focusing on smaller markets can provide a better means of success on a smaller, yet more attainable scale. Discussion

Throughout the extent of my research, SEO had been discovered to be one of, if not the, most effective Internet marketing strategies available today. Statistics have shown that the largest magnitude of online users discover information and merchandise through the use of search engines. SEO channels that majority of Internet traffic directly into a marketable solution, idea, or product with the best cost and time efficiency. By employing on-page and off-page techniques, a webmaster with basic knowledge of HTML and blogging can supply a particular niche website with a top search engine result ranking respective to its niche search keywords. Keywords play an imperative role in the SEO venture by providing the base of the optimized structure. The keyword focus of a pre-optimized website is determined through intense research by identifying competition and analyzing keyword query frequencies using particular keyword research tools. After keywords are determined, on-page content structure and coding is the next priority, seeing as off-page link building logically requires a quality page to link to beforehand. Off-page techniques will utilize link building strategies to launch the rankings already established by on-page SEO past competition.

The product produced as a result from my intense research will enable any adventurous amateur with fundamental HTML and blogging familiarity to pursue SEO with relatively guaranteed success. My product, in the form of a website, guides the pursuer with simple and concise instructions. The website splits the SEO mission between on-page and off-page techniques which have been explained in earlier sections of this paper. Instead of discussing these techniques in non-applicable generality however, the website will demonstrate specific examples of each optimization practice with its own optimized features. To view my final product website, click here.

For references used in this paper, click here.

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Simple SEO tips explains some simple SEO techniques you can use to increase the targeted traffic to your website. In this video we’ll look at finding popular keywords that have relatively low competition and how to optimise your website. We’ll also cover how to increase the number fo high-quality inbound links to your website. For more info visit www.designbuds.com

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Hello I am Nick Roman of Weboptimiser Media, today is Monday, 30th of June 2008 and the last of this months news include: An expert discussion of top SEO techniques and Google uses adsense for TV distribution We would agree with our friend and countryman Mike Grehan of Clikz Networks at The ad:tech Singapore conference that saw question and answer sessions talk through the key elements of a successful SEO campaign and how to make the most of a variety of online marketing techniques. When it comes to SEO, it was agreed that businesses should always make use of language that their customers are most likely to utilise and understand themselves. Carrying out detailed keyword research is also key – as we stress to all our clients! The New York Times reports that Google will display video clips in place of traditional static ads on websites targeted by Seth macfarlane’s Cavalcade of Cartoon Comedy, a new series from the creator of Family Guy. These clips will appear on thousands of sites used by young males, who are thought to be the most likely to be interested in the new show. Karl Austen, a lawyer who was consulted as part of the project, said that the most interesting part of the initiative is the fact that it offers immediate monetisation. It is happening folks, online video in search is the new wave. Surf it with Weboptimiser… That was the news roundup today, Monday, 30th of June 2008, I am Nick Roman, thanks for watching.

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When SEO Is Not Really SEO
Okay so this article isn’t an SEO tutorial. It’s not a rant against the fine people at Google Labs. It’s not even a rant so much as a question I pose to you, Search Engine Journal’s readers. Okay – maybe I’ll rant just a little. because that’s part of my voice. Oh fine. Enough of you know me by now… Check out the SEO Tools guide at Search Engine Journal . When SEO Is Not Really SEO

Read more on Search Engine Journal

Ethical Organic SEO techniques are straightforward, sustainable and bring reliable results over a fairly long period of time. Any online business expecting to do well needs to dedicate time and energy to an ethical SEO strategy, to ensure that their web site is always visible and therefore profitable. This is a must because search engines constantly change their search methodology and their rankings. This increase in competition has given rise to many different styles, and many different methods of Web site optimization. Optimization is simply the method of making a Web site “Search Engine friendly”, by using methods of enhancement that will increase rankings and placement by placing the Web site higher in the SERPS. Organic SEO works differently. The best reason to use organic SEO is that it is a low-cost method to promote your website. It can take up to three to six months to see the full results of optimizing your website, especially if you are only using organic optimization. How to successfully perform organic SEO is one of the most commonly asked questions by website owners and for the right reasons. Unfortunately, there is no overnight solution to successfully perform organic SEO so that your website is listed on the top of SERPs. The goal should be to increase your website’s visibility in the search engines over time. Use Google’s free keyword tool to find effective keywords for your industry. Start by putting together a list of keywords that are relevant to the theme of your site. To fully utilise organic SEO, you must properly position your keywords by having an individual page on your website for each keyword phrase. Organic SEO is a natural and effective way for webmasters to grow their links and rankings. Articles and blogs are two special tools we can use to further that natural growth. Create your own Golden Section and give the search engines something to talk about by trying Organic SEO. Build your links and rankings the natural way. What Organic SEO Services are essential for is actually to drive a long term passive flow of traffic to your website. This makes organic SEO indispensable. It may take a lot of time, but then it does not turn out to be a constraint a the end of the day when you look at the results. If executed properly, it provides you with a long term and a sustained flow of traffic. Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site. Typical Meta info is Title, Keywords, & Description. The organic search engine placements need implementation of the most effective strategies to make a website appealing to the algorithms used by different search engines. Particular features like well-organized structure and navigation, quality site development, naming files or keyword rich content help in search engine ranking. Organic SEO is the perfect mixture of suspicion and expertise. Most of the internet experts recommend creating websites which attracts human first and search crawlers second. SEO is the common answer for these two questions. When you begin your SEO campaign, keywords are the most essential and basic requirements. And right keywords will obviously attract more human as well as search engines also.

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Having a website is truly great for business, especially in these tech-savvy times, but merely having one and then doing nothing to promote it or optimize it for people to find and know about it makes all your efforts futile.   Attracting potential clients to your site and eventually your business means that you need to optimize your content in order to appeal to the people you want to appeal to.   This entails search engine optimization; that is, optimizing your site so that people can find your site through search engines.   Keywords play a big part in this.

In SEO (search engine optimization), there are two techniques currently in use.   These are black hat and white hat techniques.

Black hat SEO techniques are frowned upon.   These are methods that attempt to redirect search engine results into a particular target pages that are against the search engine’s terms of service.   For the good of your site, these techniques are best avoided because they could eventually lead to your site being banned from search engines.   It also does not offer anything to add to your site’s value.   Some black hat techniques are:

Spamming – Spamming may occur in the form of comments in blogs that have links to make the reader click on them to drive traffic to the site, or in the form of blogs that companies make whose entries merely contain keywords (simply put, the content is not quality content), and it is these blogs that are the source of the comment spam one sees.   The idea is to have people click on the links to drive traffic to the site, thus making them rank higher on search engine listings.

Cloaking – This is when the content presented to the search engine is different from what a visitor to the site may see.   This method fools search engines into displaying that site when it would not be displayed otherwise.

Doorway and Gateway sites – These are sites set up that contain practically nothing except for some keywords that trick the search engine spider into indexing it higher up on search results.   They usually have a redirection tool that leads to a “real” (although most times is just contains spam content) website.   They have no use to the web surfer at all.

Keyword stuffing – This is when a site is filled with as many keywords and meta tags as possible in an attempt to fool the search engines into redirecting people into the site.

Meanwhile, white hat techniques are the good guys so to speak.   When thinking about optimizing your site for the search engines, these are the techniques that you want to master and apply.   These are more legit and more effective in driving traffic to your site.

Keywords are very important in SEO, but it is how these keywords are used that make the difference.   Writing quality content that contains the necessary keywords is a great way to not only have the search engines find you, but it is one way of attracting traffic as well.   Quality cannot be stressed enough.

Perhaps more important than content is the web site title and the content title.   These are the first things that the spiders see when they crawl over your site.   You want to have the necessary keywords there as well.

Have a go at social networking.   These days, it is an important part of keeping a web site running.   Your social network profile could serve as a supplement to your web site.   This drives traffic to the site, also resulting in higher search rankings.   And in the spirit of social networking, having some apps or some user-friendly tools that your visitors can download is another great way to attract future customers.

When it comes to SEO, the hat you wear does matter.   Here’s to hoping that white hat is the one you choose, and your business couldn’t be happier.

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SearchRankPros: Search Engine Optimization Company in India improve search engine keyword positioning/ranking using latest techniques & marketing trends in UK, USA. Canada & Australia. SearchRankPros. offers unique methods for obtaining results that clients want. Our search engine placement services include natural optimization, pay-per-click (PPC), Online PR/Link building, and permission-based online marketing, Brand Marketing & Reputation Management. While our clients are a diverse array of businesses and organizations – Our search engine optimization services are just as unique. Different components of search engine marketing solutions made available by numerous marketing companies. The perfect way of these components may mean the Website Ranking in SERPs (Search Engine Result Pages)Search Rank Professionals understands how to enhance the website ranking on premier search engines, it is essential that the website your search engine optimized. It improves website traffic/hits both quality and volume wise. To get search engine optimization (SEO) services, you need to look for reputed companies offering SEO services. Search Engine Optimization services are among the most cost effective forms of web marketing which can help you attract quality traffic to your site. Optimize your site to be ranked high by the search engines and you will:› Attract a steady flow of qualified leads. › Get Targeted Visitors› Achieve long-term online visibility. › Reduce lead acquisition costs. › Reach businesses that are actively searching for your services and products. › Offset the rising cost of pay-per-click advertising. › Reach ad-adverse buyers. Search Engine OptimizationThere are two methods for search engine marketing or optimizing. 1. On-Page SEO Optimizing: This is most important aspect in SEO to get top ranking in major search engines like Google, Yahoo & MSN. On-page search engine optimization strategy is simply very elementary, and foundational. Onsite optimization consists of meta tags (title, the keywords, the description, h1), Robots crawl revisits, and the contents optimization – search engines read the source code of the page as according to your robots txt, the idea that the keyword emphasized and connotes the automatic assumption is that the web page has as its main premise. 2. Off-Page SEO Optimizing: In off page, hire Search Rank Professionals perform primarily that portion of SEO that is performed outside the realm (such as website and directory submission, forum posting, article writing and posting for promotion, Press Release submission, RSS feeds, classified, book marking and other organic and inorganic optimization. It is generally a creation or proliferation of inbound links that are themselves optimized for the web pages. The web pages are based on keyword and keyword phrases that work tremendously while searching on the web . Pay-Per-Click Advertising (PPC Campaign Management)Google Adwords, Yahoo! Search Marketing and Microsoft adCenter are the three major PPC engines. SearchRankPros PPC Management Service essentially consists of following salient features. These features will provide comprehensive overview of your PPC campaigns. The most popular Pay Per Click engines are Google Adwords, Yahoo! Search Marketing & Microsoft adCenter. Pay-Per-Click Management helps manage the business cost and the intricacies of a PPC account. They are based upon the high-end PPC management services customized to specifications and supported by trained analysts to save time, labor and to get better PPC performances. Other paid search goals include:Raising Ad & Keyword click through rates (CTR)Lowering Cost-per-click (CPC)Preventing irrelevant clicksIncreasing Quality/Index ScoreUpping Conversion RatesRaising Return on ad spendGet found first! SearchRankPros. – Search Engine Optimization Firm make your website more visible and relevant than your competitors. We provide the strategy and services to move your company to the top of search engine results.

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Part of video 1 in the Linkwheel SEO Strategy package.

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10 things you need to know about SEO

Being placed high on search engine ranking is not enough, the content, layout and design of your website much achieve its purpose – whether it is to communicate an important message, sell a product or service or generate donation for a cause. Therefore, looking to please only the search engines cannot lead to sure fire success. So along with search engine optimization ensure your site gets a healthy dose of reader/user optimization as well.

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kathyjodrey.com Search engine ranking improvement can be easily accomplished if you understand effective search engine optimization (or SEO) techniques. The most important of these is using profitable, highly targeted keywords. This tuturial demonstrates the functionality and features of Micro Niche Finder.

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5 Valuable Search Engine Optimization Tips

Search engine optimization is THE most cost effective way for a
company to market their products and services. Below are 5
extremely valuable search engine optimization tips:

1. Content is Key

Webmasters are extremely concerned with optimizing their code
and as a result, they often forget about optimizing the content.
As optimization tips go, this is one you should pay close
attention to. The first 200 words of your home page should be
loaded with keywords, this includes your headline. Some search
engines, particularly those that ignore meta tags, will actually
use the first few lines of text (including the headline) as your
site description.

2. Utilize Static HTML

You don’t need a “dynamic” website unless you have dynamic
content, such as airline seat availability and pricing which
needs to be dynamically published from a database because it
constantly changes. You may store your website in a database but
you’re better off publishing it as a static HTML website. It’s
cheaper, the pages will download faster, and search engines will
find it easier to comprehensively index your website.

The less HTML code you have, the better, as it makes it easier
and faster for the search engine to index your page. Aim for a
total page weight of 50 KB for any page (that’s including
graphics). Certainly, anything over 100 KB is going to be slow,
and some search engines don’t like pages that are over 100 KB.

3. The Title Tag is Critical

The title tag is the single most important piece of content for
people who search. Keep it short: Don’t have more than 60
characters (with spaces), which is roughly 8-10 words. Lead with
the most important careword for that particular page. Always
start off with what is specific about the page and move to what
is general. Many websites begin their title with their brand or
organization name, and then follow with what is unique about the
page. (This is a very common mistake, so check out your website. )

4. Optimize Your Images

This is another optimization tip that many people forget about.
However, through use of your “alt” image attribute tag, you can
slip in an extra keyword phrase or two that describes the
picture users are about to see. The text only shows up when the
user has turned off the ‘view images’ option in their browser or
the image fails to load. But some search engine robots will pick
it up too and the extra keywords could help your ranking. So
take a few seconds to implement this optimization tip on your
site and you could see improved results soon.

5. Why You Shouldn’t Optimize Your Own Site

While we have given you some basic optimization tips to help you
quickly boost your search engine ranking, we still recommend
that you hire a Search Engine Optimization professional for the
best results. Search engines change their guidelines regularly,
making it impossible for any one or two people to stay on top of
all the changes while still running their business. What was a
great optimization tip yesterday, could get your site
blacklisted today. Your SEO professional will watch over your
site as if it was our own, ensuring your site is always running
in peak form. For example, we predicted many of the guideline
changes Google made in November of 2003, saving many of our
customers from the massive fall in rankings most experienced.

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Nick and James from Creare take a look at the newly released Google Analytics Intelligence and how to set up custom alerts.