SEO Tutorial

Posts Tagged ‘Basics’

Video marketing is one of the latest forms of online marketing to emerge as a major avenue for building traffic. It offers Webmasters the opportunity to brand their website and to conduct viral marketing campaigns that have the potential to drive masses of traffic to a website. Web browsers want to gain access to relevant information quickly and painlessly, and video marketing offers exactly that. Supply Is Greater Than Demand While streaming video content is already very popular with the web surfing public, it has yet to really catch on with the majority of Internet marketers. This offers even further advantages to the Webmaster willing to take the plunge. There are many ways to use good video content, not least to improve conversions and increase sales. Increasing Site Conversions Increase Conversions On Your Own Site. In order to ensure that you are getting the greatest possible ROI from your online efforts you need to have the greatest possible conversion rate on your pages. Web users have a notoriously short attention span. Because video is easy to view and requires very little effort on the part of the surfer, short video clips have become an extremely popular form of web content. Including video tutorials, video introductions, and video demos on the pages of your own site can improve conversions. Many surfers are intrigued by the existence of video and, especially if you advertise the fact that it is a short clip, are likely to click and view it. With a well designed and appealing clip this can greatly improve the conversions from your website. A Viral Marketing Technique Every website should have a wide selection of advertising and marketing methods. Viral marketing can give a site a real injection of traffic. Create a compelling advertisement and distribute it through video sharing websites, as well as industry channels, and you could witness a traffic explosion to your website. Viral marketing requires extremely compelling content. Your video clip needs to spark some kind of emotive reaction, whether it be humor and intrigue or even dislike and controversy. Controversial advertisements will almost always create some kind of buzz, but you have to be careful that it doesn’t backfire and alienate your potential visitors. Website Branding Website branding helps position your website in the minds of visitors. Good branding means that visitors will continue to return to your website and you will be at the forefront of their mind when they require a service you provide. Branding may not give you the immediate return that other marketing strategies such as Pay Per Click provide, but over time it will not only increase site visitors it will promote customer loyalty and improve your ROI. Video marketing offers a method to brand your site. Including your site logo on any streaming video is a positive move. Video is very linkable at the moment, because even though surfers love to view video, there are comparatively few sites taking advantage. If you are submitting video content to video sharing websites or other channels then using branded video clips will increase your website’s exposure to the market. Video Marketing For Your Success Video marketing is a powerful new tool in the web marketer’s arsenal. It gives surfers the quick hit that they demand in a fast paced environment, and can be easily branded and optimized for success. There are a number of ways in which a powerfully created video clip can be used, both on your own website and for submission to video channels and other advertising avenues. If you aren’t using video yet, then you should start before it becomes a much more popular method of delivering a marketing message.

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SEO basics start with the composition of the words on your pages and what intrinsic value they offer your audience. The first prerequisite of SEO is understanding the basic correlation of content composition and the impact that content has on rankings respecitively.
Relevance is the underlying criteria that search engines reward, if your content is specific, informative and manages to acquire click through traffic, then your pages have the trappings of becoming popular which is a component to acquiring a top 10 ranking.
Aside from the title tag, (the main tag you use to describe the content of the page) and the links that endorse your content through back links (links from other sites)and the copy (which is completely under your control). There are fundamental guidelines you can adhere to that will assist you in keeping your content on topic to elevate topical relevance.
What are Search Engines?
Search engines are a cataloging system that are essentially transparent in their composition. Search engines are expected to glean information and organize data from thousands of unique industries, compile that data and then, based on the fetch command you issue as a result of you entering a boolean query in the search box are then expected to retrieve the most relevant result.
Understanding the premise of how search engines function rather than struggling to adapt and muscle your way up the SERPs (search engine result pages) is far easier instead.
Through appeasing the laws of their construction (the mathematical algorithm, teamed up with it’s ability to gain contextual artificial intelligence like phrase rank algorithm, search engines have the ability interpret the context of your pages.
Your focal point is simply to provide the ideal (relevant) result according to their ranking criteria. Which falls into three categories.
These three measuring sticks search engines use to assess content in addition to semantic synonyms and related phrases are called allinanchor, allintitle and allintext.
Talk about green widgets enough on your page, they know your page is about green widgets (allintext), placing it in the title is also a great way to signal the plane (allintitle) or get enough links from other pages that say your site is about green widgets and even if it is or not, it can potentially rank for that or related phrases (allinanchor).
That in a nutshell is how SEO basics play out according the the search engine spiders (the little programs that scour the web looking for new or exciting information to report back to the index).
The next part of SEO basics will cover how to ensure that your content is spider friendly or how to invite search engine spiders to skim, index and rank your content.
In closing, the gist is (1) make your titles unique (2) keep your writing style focused and use key words (words containing the phrases you want to rank for) as well as develop as many on topic links from other sites to cement your position in the search engine result pages.
Just writing about it on your site is not enough, unless you sites has hundreds of thousands of strong links pointing at in, in which case it can rank on the title tag alone. That is called website authority and is yet another topic we will be covering in the future.
The most relevant search result is the one that makes it to the top 10. There are no secrets involved, just logical relevance, but popularity counts so don’t just write dry content.
The whole exercise of SEO is to get traffic from people. Since people pay the bills and not spiders, make sure you have something worth saying and they will take notice and pass it along.
Otherwise, you are only helping your competition by leaving your guests hungry or thirsty for more topical information about your subject. In which case, they will simply return to the search engine and click the next result in the list. So, the bottom line is user engagement aside from topical relevance and traffic.