Simple SEO Tips for First Time Webmasters

In an ideal world, an excellent product or interesting content is all a new webmaster needs to draw in the masses. Unfortunately, the world doesn’t operate on a “if you build it, they will come” mentality. If you build it, they may or may not come — if you practice proper SEO, they’ll be there for sure.

USE KEYWORDS, AND USE THEM THE RIGHT WAY.

Keywords are arguably the biggest part of SEO, so pay attention. Visit Google AdWords to use the Keyword Tool if you haven’t already. It’s fairly simple to use and understand once you get the hang of it, but don’t get discouraged if it seems a bit confusing at first. Create a free account, then type in a word or phrase that describes your website.

What next? The Keyword Tool gives you a list of results for the words you just entered. It also provides a list of similar words and phrases that you can use. Click on the Columns menu and make sure “Approximate CPC” is selected. At the time this article was written, there were 1,600 global search results for “recipes for dads”, with an approximate CPC of $0.97. CPC is the cost-per-click.

Ignore the cost-per-click if you won’t be using Google Adsense on your site, but pay attention to the amount of global and local visits for each keyword or phrase. If the number is too high, you may have a lot of competition. If the number is too low, nobody will ever find your page. Aim for a keyword phrase with a search number between 3,000 and 6,000 if you’re new to SEO.

Once you have your keywords, use them the right way. Aim for a density of 2% to 5% on each page of your site. Remember, less is more when it comes keyword phrases. If you use too many, Google thinks your page is spam — and sends it to the bottom of the search results. You don’t want that.

BUILD LINKS.

Link optimization tells search engines that those words written all over your website are important. There are a few different ways to practice link optimization. Make sure that your anchor text includes keywords. Anchor text refers to the text in your URL links, such as the main link to your website, or the internal links that transport visitors to different parts of your site. If your website focuses on baking cupcakes, www.howtobakecupcakes.com is a good URL. A bad link would be www.stuffpeoplebake.com.

Backlinking is another form of link optimization. Backlinking is basically a way to say, “Hey Google, my page is important”. The more backlinks you have, the more Google likes your page — and that means a higher ranking in the search results. A backlink is just a fancy way to refer to places that link to your website. For example, if a blog or forum mentions your site, that’s a backlink. Create your own backlinks by including your link in the signature line when you post relevant comments on blogs, forums and message boards. Only post relevant links; Google knows when you’re just being spammy.

REMEMBER THAT THERE’S MORE TO LIFE THAN SEO.

SEO will bring visitors to your website, but it’s up to you to keep them there. Keep your content interesting — and fresh and make sure you use other marketing tactics such as email marketing to keep your customers coming back for more. Google changes its algorithm somewhat frequently, so stay on top of current SEO trends and updates.

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