SEO experts | SEO Tutorial

You have a small business, and just laid out a good chunk of money getting a web site design, now you are being told you should hire a SEO Expert as well. You are wondering why you need to spend more money on an SEO expert. The truth is, having a website is just not enough. I have been the lead developer for an Atlanta Web Design company for over 6 years, and I am convinced that most small business sites fail because of insufficient SEO. Many of the online businesses I have seen disappear had tremendous potential, but just never received enough traffic to flourish. As a small business website owner, you should allocate at least 50% of your Internet budget to SEO. In fact, you could simply use something as simple as a WordPress site for your website and allocate the all your budget to SEO, and you would have a much more successful online presence than if you would with a beautiful well designed site that no one ever finds on the search engines.

An SEO expert should be able to provide you the following

A list of high value keywords. An SEO expert performs keyword research to find keywords and phrases in your market that are both well searched and relatively low competition. The goal here is to find low hanging fruit. These are Keywords that you can begin to rank well for quickly and begin to see some immediate traffic, while simultaneously creating backlinks for more competitive keywords. Eventually you should be able to rank for these more moderately competitive keywords as well.
An SEO expert should optimize you site to ensure that all on-page SEO factors have been met. This will help search engines better indentify and crawl your site for the target keywords.
Develop a network of anchored backlinks from varied sources such as blogs, ezine directories, social networks, hubs, lenses and other sites.
Advise you on how to format the content on your site to provide the maximum SEO benefit.
The advantages and costs of a pay per click ( PPC ) campaign, providing you with a clear strategy on how to use PPC to generate traffic and income.

Implementing these SEO techniques can maximize the chance for success for any small business.