SEO (search engine optimization) is one of the most popular internet marketing tools utilized by businesses to gain popularity and new clientele. Local internet marketing is a great option for local businesses looking to expand in their base area, especially businesses that cater to local population, such as a car repair shop. There is not much benefit to be found in aiming for worldwide internet traffic.
Popular methods of local SEO include:
- Listing on Google Maps or Google Places
- Sponsored web listings when a user searches your location (ie Atlanta mechanics)
- Online listings on yellow pages or white pages
- Social networking on sites such as Facebook or MySpace
- Top search results on popular search engines (ie Google) for keywords pertaining to your business
