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Free On Page SEO Tutorial – You Don’t Need to Pay!

: Image via Wikipedia

If you spend a few years doing Internet Marketing – you will see the fashions come and go – and this month’s fashion is definitely to try to persuade beginner bloggers or businesses trying to get online – that they need to pay out to get their sites optimized for Google. Well its crazy – particularly if you are already using WordPress as a website platform – free on page SEO is easy to do – this is how!

If you are running WordPress its absolutely critical that you change a few settings – but you only have to do these once. Go to permalinks and make sure they are set up to display your post’s title not some meaningless number. Also make sure that your blog’s title and tagline include your main keywords.

First you need to know the keywords you are targeting – no tool can tell you this – you need to understand and do keyword research. So you have you keyword – say “free on page SEO”. Write your post – write it naturally – but after you’ve written make sure you’ve included the phrase in the title of your post, in the first paragraph and in the last.

Now if you are using WordPress make sure you install a free plugin called “all-in-one SEO” or “Platinum SEO” – once you have done that below your editing screen you will have the option to write a new title and meta description for your post. This gives you the option to rewrite the title to make sure the keywords are near the front. Then write a custom meta description which is both attractive to readers and makes them want to click through (as this is what Google will often use to display in the search results) and make sure you include your targeted phrase near the start of the description.

Include your keyword phrase and some closely related terms in your tags.

That’s it you’re done! It really isn’t that hard is it! The trouble is that many people have a vested interest in making things like “on page SEO” look very technical and sophisticated. The reality is that the on page stuff is the easiest to get right – and that most of it you will practically do automatically while you write once you are aware of the rules. Writing for SEO is very little different from writing for readers – in fact there are far fewer “rules” in this SEO tutorial than there is in English Grammar!

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12 Search Engine Optimization Tips

SEO Tutorial – Internet Marketing Tools

Search engines want to feed searchers the best information and so do you.

Make sure you have the most content, feature it in a search engine friendly site, and then start to build your link popularity over time.

SEO does not have to be intimidating or very hard. Sure, there is a lot more that you can learn, but at the heart of it all, it is rather basic.

8 Web Design Pitfalls that Can Ruin Your Rankings

1) Do not get fancy.

Follow this rule. The simpler the better. Your site should have more text than fancy HTML. To make sure your site is search engine friendly; use as much text and basic HTML as possible.

2) Do not use Flash.

Flash is useless for SEO. Don’t waste precious resources on your site for flashy graphics.

3) Do not use image text.

Many sites have beautiful headlines. They create these in Photoshop and upload the images! Doing this instead of using the H1 tag seriously undermines your odds of ranking well.

4) Do not use fancy navigation menus. Remember, text links with rich anchor text are far better than image links so don’t use any buttons for your navigation and especially avoid using drop down menus.

5) Don’t go after too many keywords per page.

If you don’t focus, you are going to dilute your page and as a result it will not get a good ranking for any keyword.

6) Do not over optimize.

If you push the limits and add your keywords everywhere, you will get penalized. Always do what is best for the reader.

7) Do not fall for bad linking practices. Never link to or collect links from bad sites that are just trying or promising to help boost search engine rankings.

Don’t fall for the latest fad.

You will often hear of BRAND NEW search engine optimization strategies. Don’t fall for them. Even if they work, they will most likely only work temporarily.

Another important key of search engine optimization is to build your “link popularity. ” You have to get other sites to link to you. While this is extensively covered in another tactic, here are a few quick ways to get started.

4 Quick Steps to Start Building Link Popularity

1) Submit your site to Yahoo!: Getting listed in the Yahoo! directory costs $299 per year but it is well worth it since Yahoo! is a huge authority site. It will help boost your PageRank and help with SEO.

2) Submit your site to Dmoz: Go to dmoz. org and submit your site to the appropriate category. Then wait 6 weeks and repeat. Getting into dmoz is hard and may take months of waiting but it is well worth trying.

3) Get into Wikipedia: Wikipedia is the fastest growing online directory. What makes it unique is that it is open source. Anyone can add, edit, and delete content.

It is a wonderful resource and has hundreds of thousands of pages with excellent resources. Every page includes links to “External Resources. ” Find relevant pages on Wikipedia, create excellent copy on topic resources and then link to them from Wikipedia.

4) Get links from expert/authority directories in your field: Almost every space has at least a few expert sites that list all of the main resources. Find these sites and try to get listed.

There is one very important thing to keep in mind ‘ SEO is not a quick fix to boost your business.

We have listed the things that you can start doing today to boost the position of your site in search engines.

However search engines work differently. They take months to update their index and rankings! So you must be patient, but the rewards are well worth it.

Bjorn Brands is a successfull enterprenuer who transitioned from having his own building company to a great online business. Check out his site and see for yourself how his FREE course can help you do the same at http://www. moneyacces. com

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Do This and Own Google’s Top Spots!

Ranking well on Google takes two things, good content and great links. But it’s not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content. That little tidbit alone will put you head and shoulders above all those competitors still messing with META tags and spamming keywords. But if you want a huge advantage over the rest of your competition, keep reading. I’m about to show you how the pros do it and win every time.

Part 1: Perfect Your Anchor Text

So just what is anchor text and why is it important? Anchor text is the clickable word or words that make up the hyperlink. You’ve seen anchor text a million times (the underlined words that are typically blue. ) Google figures any words special enough to be used as a guide in a link are extra valuable, which makes anchor text extremely important for you to use properly.

Just how powerful is anchor text? More than most people dream. Try an experiment. Go to Google and search for “click here” (without quotes. ) The top match for years has been a page for Adobe Acrobat Reader. So does that Adobe page have “click here” copied 50 times in the text? No. In fact “click here” does not even appear on the page a single time! Does it have “click here” embedded in its META tags. No; again, not even once.

So how can it possibly rank number 1 on Google for a term it never even references? Because of the thousands of Webpages that use “click here” as the anchor text linking to Adobe’s free download of Acrobat Reader.

By the way, did you happen to notice how many pages Adobe beat out for a term they never optimized themselves for? Almost Two Billion! So yes, I have to say anchor text is extremely powerful.

Part 2: Build Linking Consistency

Most people don’t realize that even though http://www. Wikipedia. com and http://Wikipedia. com lead to the same Wikipedia homepage, they are seen as two different links by Google. Let’s take it a step further. If you keep the “www” and lose the “http” you have another link that goes to the same place but is treated as unique by Google.

All that said; be as consistent as possible when requesting links. Find one format and stick to it. One hundred inbound links to the exact same URL is much better than 25 links each, using four different URLs that lead to the same place.

Part 3: PageRank Leads to Page Rank

Google’s PageRank algorithm can make or break your search engine optimization efforts and plays a big part in your eventual Webpage rankings. So PageRank and page rank? Here’s a tip to end the confusion. When you see the single word “PageRank” it is referring to a trademarked name that Google owns. PageRank is a unit of measure that Google developed, and uses to determine the value of a Webpage. When you see the words “page rank” we are merely talking about how a Webpage ranks, or is positioned on a search engine for a given keyword.

So how does it work? A page with a GPR of 6 is considered very important by Google, while a page with a GPR of 0 is not so much. If you get links from pages with high GPRs you will build your own PageRank. If you get links from pages with no GPR, they can still help you but do not lend any additional PageRank credibility.

Higher GPR leads to more credibility with Google and possibly becoming what they consider to be an “authority” which can double your top placements, literally. To see what I mean, search for “cats” on Google (without quotes. ) The number 1 match is Wikipedia. com and references furry little felines. The number 2 match is also from Wikipedia but is about a Broadway musical.

So what? Notice how that second match is indented? That means it was not meant to be number 2 and might have actually been number 10 or 16 or more. But since Wikipedia. com is what Google considers an authority, it get’s little bumps like this. Pretty nice huh? And trust me, you don’t have to be Wikipedia to become an authority. Everything you need is in this article. I’ve done it many times.

There are different ways to see a page’s GPR. If you don’t already have it, visit Google and download their “Google Toolbar. ” It will show you the GPR of any page on the Web.

Part 4: Use the Best Tools

Last but not least, SEO is like anything else, if you use the best tools for the job your results will be faster, better and longer lasting.

Back in the day, search engine optimization professionals and do it yourselfers had to do everything by hand. It took forever and one simple mistake could mean weeks of work down the drain. Today however, there are plenty of software tools to help get the job done in a faction of the time. Just find the BEST one for what you want to accomplish.

For our particular needs, were looking for an app than can help with linking and build our “authority” status and check ranking progress. Over the past six or so years I’ve used nearly a dozen pieces of software claiming to be the best. Some were pretty good. Others were a waste. The one I most often recommend to my SEO seminar students is SEO Elite (http://www. SEOeliteWeb. com) because it gets amazing results and is one of the most affordable options at $167.

Even if you’re not ready for a tool, you might want to check out the above link and go through some of the video tutorials. They show you how to find “authority” link partners, get special insights on anchor text and how to best spy on your competition.

That’s it for now. Good luck and keep at it!

Michael Small is the founder of free SEO (search engine optimization) site SEOpartner. com and author of numerous search engine optimization books and whitepapers including the SEO Notebook.

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Discover the Answers to the Top 10 SEO Questions

Owning any type of online business will strongly benefit from a few SEO techniques. However, everyone and their brother has advice on how to do it. All this ‘expert’ advice can make the simple task of optimizing your site incredibly confusing. Here are some straightforward answers to the most common SEO questions. 1. What is SEO?SEO stands for search engine optimization. A search engine is a tool many internet users use to find sites that are relevant to their needs. The three biggies when it comes to search engines are Google, Yahoo and MSN. There are however, hundreds of search engines available to internet users. Search engines work by sending out spiders to crawl through the World Wide Web and gather information. If you have the information they’re looking for, in the places they are looking, they’ll find you and place you in their results when a person is looking for your information. The task of understanding what search engines are looking for and putting it in the right places on your website and in your content, is the essence of search engine optimization. So now you might be asking…what do search engines look for and where do they look for it? The answer is keywords and links. Keywords in your html coding, keywords on your webpage content, keywords in your content, and the number of incoming links you have to your website. 2. How important is SEO?Let’s just put it this way. What’s better a few visitors who stumble upon your website or hundreds of visitors that go to your website with the direct intention of learning more or making a purchase?With more and more people searching and shopping online, getting on the first page or two of the search engine results can mean the difference between keeping your day job and becoming an internet millionaire. 3. What are text links?Links are just one of the tools you can use to increase your search engine optimization. The more quality links you have, the better your search engine ranking will be. Text links are links that contain only text. Wikipedia is a great place to examine internal text links. The links are contained within a sentence and when a reader clicks on them they are taken to a different page on the same website. The kind of text links you’re looking for will be text links that will take readers from your article, ebook, or web copy to your website. An excellent tool to generate incoming links is to write copy for online audiences like article directories, blogs, and ezines and insert text links in the copy. Webmasters will link to the content and thus to your site. Additionally, when you allow free reprints of your copy provided the links are maintained, you’re encouraging links to your website. 4. What are link farms and link exchanges?Search engines don’t accept just any old link. The link has to be from a relevant and quality company. This means you don’t want to participate in link farming. If a search engine suspects your links to be lacking, they’ll actually penalize you. Link farming or link exchanging is essentially the process of exchanging reciprocal links with Web sites in order to increase your search engine ranking. A link farm is a Web page that is nothing more than a page of links to other sites. Stay away from link farms. When you generate a link from another site, it had better be relevant and coming from a real web site. 5. What is duplicate content?The definition of duplicate content is web pages that contain substantially the same content. Search engines will penalize you for this. How do you avoid duplicate content? Don’t publish the same article in several locations. There are many tools available online to help you re-write your content so that it is 30%, 40%, and even 50% different. However, the best way to avoid duplicate content is to simply write new content. 6. How do I find the right keywords?There are several steps to finding the most profitable keywords. The first step is to generally do a bit of brainstorming and come up with a list of keywords you think people will use to find your products. The next step is to research supply and demand for those particular keywords. Supply means how many other websites are using those same keywords and demand is how many people are looking for those particular keywords. The key is to find keywords with high demand and relatively low supply. There are many effective and useful keyword tools to help you find this information and to generate keyword ideas. Once you decide on a few keywords, it may be useful to do a bit of testing before you commit to them. 7. How do I optimize my web pages?Placing your keywords in the right location is a good start to optimizing your web pages. Search engines look to the headings, subheadings, domain name, and title of your website. They also look in the content on your page and primarily focus on the first paragraph. Try to get a domain name with your primary keyword included. When you include your keyword in your URL it tells the search engine spiders immediately what your site is about. Title Tag. Your title tag is the line of text that appears on search engine results pages that acts as a link to your site. This is a crucial element of your webpage as it describes to your visitors what your page is about. If you view your source code, your title tag will look something like this: <TITLE>Search Engine Optimization Tips</TITLE>Keep your title tags brief, descriptive, up to date, and keyword rich will help to increase the relevance of your site in the eyes of the search engines, as well as giving your potential visitors a good idea of what they can expect from your site. Meta Tags have lost their importance to the search engines however it is still helpful to place your keywords in your meta tags. In your source code they look something like this: <META NAME=”description”8. Do I need to submit my site to the search engines?The simple answer is – no. Search engine spiders are always out there doing their job and collecting information. Every time you update your website, add content, or change your keywords, the search engines capture the information and record it. However, if you want to be listed on a directory, like the DMOZ Open directory project, then you will need to submit to those. 9. What are spiders?Search engine spiders are also called web crawlers or bot. They’re basically automated programs which scan websites to provide information to search engines often for the purpose of indexing or ranking them. 10. How does content help my SEO?Content is one of the best tools to improve your search engine ranking. It is a great place to emphasize keywords, encourage linking to your site, and increase traffic. The key to content is to make sure you’re offering quality content and you’re updating your website and your content frequently. Content can be provided in many forms including:• Blogs• Forums and chat rooms• Articles• Reviews• Case studies• Reports• How to guides• Tutorials• e-books and much more.

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Top 3 SEO Tools to See How Well You Do in SEO

SEO has proven to become a great factor in the success of a website. Have you ever wondered how successful your SEO campaign is? Well there are several tools around the web that measure that success, some are accurate enough to provide you the details that you wanted while others seem otherwise. . So let me give you the top 3 tools that we use to keep track of our progress when it comes to internet marketing campaign including SEO. Let’s start first at number 3 down to number 1. #3 SEO Tool: SiteYogi One of the sites we found is SiteYogi. Now don’t misunderstand the Yogi part with Yogi Bear. Yogi in Yoga means someone who knows that the entire cosmos is situated within his own body. Much like it’s built for, SiteYogi determines the site’s inner cosmos or what we say its capability to become successful in internet marketing and in SEO. Upon arriving at the site, you can already guess what the site will offer at first glance. The site’s pretty straightforward once you look at it, no sign ups, no registrations, and no payments what-so-ever. All you have to do is input the domain of the site that you want to be analyzed, sit back and watch. The wait will only take seconds, depending on the speed of your internet. Then gradually, you’ll see on the panels the fields being filled in which contain information about your site. The first panel indicates the diagnosis of your site. The good thing about SiteYogi’s diagnosis is that it gives a score or an average grade on every detail your site has such as URL, Title, Keywords, Description, HTML Tags, HTML size, and Favicon — thumbs up means good and thumbs down means, well, not-so good. It also gives some comments and recommendations on how to make your site rank better such as working on the site’s URL or keywords or description. SiteYogi is a great tool for SEO because it also provides other information that can be very beneficial on an SEO campaign such as the site’s ranking, syndication, social bookmarks, validations, indexed pages, and backlinks. Visit an SEO Philippines site to learn more about SEO tools and how it can aid you in your SEO campaigns. #2 SEO Tool: Website Grader Another great tool we stumbled across is the Website Grader. From the name itself, Website Grader is built to grade a website. Website Grader is a free SEO tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective. This is the information we found on their site. Now what’s the difference between SiteYogi and Website Grader? Well both of them can provide information about a site. One good thing about Website Grader is that it can provide more comprehensive information on every detail about the site. It can give a more expounded detail with comments and recommendations. Here are the things that the Website Grader would usually check about the site: On-Page SEO Metadata Heading Summary Image Summary Interior Page Analysis Readability Level Off-Page SEO Domain Info Google PageRank Google Indexed Pages Last Google Crawl Date Traffic Rank Inbound Links DMOZ Directory Yahoo! Directory ZoomInfo Blogosphere Blog Analysis Blog Ranking Recent Blog Articles Social Mediasphere Del. icio. us bookmarks Digg. com Submission Summary Converting Qualified Visitors to Leads RSS Feeds Conversion Form Competitive Intelligence Keyword Grader Competing Websites Historical Data Available Now isn’t that comprehensive enough? The cool thing about this site is that aside from giving out good comments and recommendations, it also explains the importance of every detail shown above such as what metadatas are for or what is the relevance of checking interior pages rather than the homepage alone, or why it is important to check the readability level of the site. Checking these things are important for the success of a website. Another great thing about this site is that it analyzes how well a site fare’s with its competition. It shows an organized and complete detail about the site and its competitor (remember to indicate your competitor’s domain before you ran the test/analysis) such as the keywords they are competing for, grade (Website Grader’s grade), Google PageRank, Google Indexed Pages, Traffic Rank, Blog Rank, Inbound Links, and Del. icio. us Bookmarks. Website Grader is a tool that can be used to analyze the site’s effectiveness in internet marketing. Though there are some similarities with SiteYogi, Website Grader is much adequately used with internet marketing campaigns. As Website Grader also gives out recommendations on how to make a site more successful in some parts of SEO, it is much more focused on grading a website based on its internet marketing campaign which also includes SEO. Check out what this SEO Philippines site can offer on SEO and tools used in an SEO campaign. #1 SEO Tool: Trifecta Now here is our number one favorite, SEOmoz’s Trifecta. Trifecta is almost synonymous to Website Grader in terms of giving an overall grade; the only difference is that Trifecta focuses more on SEO. Trifecta is a tool used to measure how important and popular a website is in the web from its domain and through its pages. Every factor that may affect the success of a website is included in Trifecta, factors which are used to determine the strength of a domain such as: PageRank of Homepage Average PageRank of Top 10 Pages On Site DMOZ Links Median PageRanks of Top 10 Pages On Site Google News Mentions Google Blog Search Links Google Domain Mentions Compete Rank Alexa Rank Yahoo! Site Explorer Links to Domain Quantcast Rank Wikipedia Links Technorati Blog Reactions Age in Days And factors which are used to determine the strength of a page in the web such as: Ranking At Google For 1st 4 Words In Title Tag Pagerank Of Homepage Google Blog Search Links To Page Yahoo Internal Links Percentage Yahoo Site Explorer Links To Page Pagerank Of Page Yahoo Site Explorer Links To Domain Google Url Mentions Through the results of these factors, Trifecta can calculate and measure the popularity and importance of a website in the World Wide Web. And much like Website Grader, Trifecta can also provide a comprehensive detail about every factor that affects the success of a website. Trifecta can also offer a detailed outlook on the competitiveness of a website not only on its competitors, but to all industry such as in business, technology, health, science and many more. Through this, one can compare how valuable or important a website is in the whole web. The more important and popular it is in the web, the more successful it is in all types of industry. Another thing about Trifecta is that it can also provide comments and recommendations on how to make your website more successful. But unlike the two that I’ve discussed earlier, Trifecta can provide some learning materials coming from its own creator, SEOmoz. As one of the most popular provider of SEO tools and guidelines, SEOmoz can offer a wide range of utilities, including Trifecta, and popular tutorials for SEO campaigns, thus using Trifecta can offer a more accurate and precise reading on how popular it is on the web and how well it fares in SEO. Visit SEO Philippines site to learn more about SEO, or just visit Optimind Technology Solutions at www. myoptimind. com to learn more on SEO.

Wendy Ang is the president of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.