Search results for 'web design india':

Important SEO technique ? Targeted Keywords

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I have tried to explain this in extremely simple language from a layman’s perspective. Now that you know what SEO is all about, it’s time to know the importance of content in SEO. SEO techniques involve using targeted keywords in the content, restructuring the website to make it more search engine friendly, building back links, and using quality internet marketing techniques to get a steady flow of traffic to your website. Now, first and foremost comes the content. I am sure you have heard the phrase, ‘Content is king’. Here’s why it is one of the truest statements that you would have ever heard. It’s all about keywords Picture this. Mr. White who lives in Staten Island, New York wants to throw a party for his 8 year old son. He plans to hire an event management company for the party. A friend of his suggests to him to look up online. So he logs on to Google and searches for ‘Event Management Companies’. The search engine instantly pulls up a huge list of websites. But wait, most of these are irrelevant. Some of the companies are located in places as far as China. That’s not what he was looking for. So he refines the search and searches for ‘Event management, Staten Island’ and Bingo. He gets a list of event companies in Staten Island offering complete event management services. You see, a change in keyword brought about a huge change in the kind of search results that he got. This is what SEO content can do. The websites that Mr. White got in the second search attempt have targeted SEO keywords like ‘Event Management Staten Island’, ‘Staten Island event services’ and so on and so forth. While using targeted keywords can bring about a huge change in the search results, the content writer has to be extremely careful while using it. There is a very thin line between using and abusing keywords. Keyword stuffing is considered to be spam and many search engines have a zero tolerance policy against keyword spamming. So the onus is on the content writer to create an informative write up for the website, which showcases the myriad services on offer. Hidden within this write-up will be the keywords that will bring traffic. The content will be written for web users but with search engines in mind. Simple, isn’t it?

Web Design Company Auckland | SEO Services India | Website Developers in Mumbai

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Search Engine Optimization : Elements of an SEO Strategy

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Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach. If you’re just getting started with:

Selecting an SEO firm

Trying to start a search engine campaign on your own

Reviewing your current SEO efforts

. . . read on. This article should provide you with a high-level review of the SEO process, dispel a few SEO myths, and help you understand legitimate optimization strategies. What is Search Engine Optimization?Search Engine Optimization, or SEO, defies easy definition. But here’s a short version:

Search Engine OptimizationUsing keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.

Every SEO professional in the world just cringed, so I’ll break this definition down a bit and hopefully prevent a hail of angry e-mails:Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later. Search Engine means an automated search engine. ‘Search Engines’ include Google, AlltheWeb. com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from ‘spiders’ or ‘bots’ — small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo’s directory area and Open Directory are both examples of directories. Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords. Highest Possible means getting as close to number one as you can. Sometimes you just can’t get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you’re attempting to optimize. Or maybe they’re paying a fortune in advertising. That’s life, sometimes. . .

Key Phrase is the keyword or set of keywords someone types into the little ‘search’ field in Google or Alta Vista or any other search engine. A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It’s very, very important to keep that in mind when you build and optimize your site. Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called ‘link farms’) but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them. So, the long version of the definition would be:

Search Engine OptimizationUsing keyword analysis, good coding practices, well-written copy, link popularity analysis and careful site organization to move a web page as close to the number one search results position as possible for a given key phrase, in both search engines and directories.

Hey, that’s not so bad after all. But how do you get started? First, you separate reality from myth. . . SEO Urban LegendsThere are quite a few SEO myths out there. Here are my favorites:The Keywords META Tag Matters. Mostly wrong. Only Inktomi pays any attention to the keywords meta tag. You should do something basic, but don’t bother putting in keywords that aren’t supported by your page content. Search Engines can read Flash, images and video. Sorry, and Ford isn’t selling a flying car yet, either. Search engines can read one thing: Text. Anything else, while perfectly legitimate as a design tool, will not help your ranking. And relying too heavily on Flash or images may reduce your site’s visibility. Google is one partial exception — they can read some links in Flash, but still have very limited ability to read Flash content. Mirroring my site in multiple locations will improve ranking. Actually, just the opposite. Duplication of content will generally have no effect or, worse, reduce your ranking in major search engines. Most search engines now have rules against this form of ‘spam’ and may reduce your ranking or ban your site altogether. ‘Doorway’ pages improve ranking. Pages that have lots of keywords but then quickly redirect to the main site will not help you in major search engines, such as Google. And, if someone catches you and reports you to Google or the other search engine, you may be banned altogether. A ‘landing’ or ‘bridge’ page, though, that’s designed to be as useful for users as for search engines, and does not redirect the user, can help by providing keyword-rich content that’s genuinely worthwhile.

Firms promising to get me #1 rankings in 10,000 search engines for $99. 95 can help. I alternate between tooth-grinding and hysterical laughter when I see these ads. First, there aren’t 10,000 search engines. Actually, there are probably 10-20 you should really worry about. Getting listed in the other thousand or so is largely a waste of time. Second, no one can guarantee any ranking in any search engine for a specific keyword. Period. And finally, the price is less than half the cost to get an express submission in a single directory (Yahoo). Chances are anyone trying to get you to spend the $99. 95 is operating a ‘link farm’ where they list dozens, or hundreds, of sites. While they won’t hurt your ranking, they won’t help, either. To learn more about how to choose an SEO firm, check out Google’s article: http://www. google. com/intl/mr/webmasters/seo. html. Firms charging me more money and guaranteeing a #1 ranking on Google can help. This is the latest SEO scam. I can get you a number one ranking on Google, too, as long as I get to pick the keyword or can get you ranked under a fairly unique company name. But no one, and I mean no one can guarantee a #1 rank under a specific keyword. Even Google says so. Forget the myths — if an offer seems too good to be true, it is. The truth is that search engines are now almost savvy enough to read your pages like a human being would, so anything that will drive away a typical site visitor will also probably reduce your ranking. Things that will increase your search engine ranking include:

Well-written content

Good, clean HTML code

Useful, relevant TITLE tags

Useful, relevant DESCRIPTION tags

Relevant, appropriate links from other web sites

There are some basic steps that, well executed, will do more to increase your page rank than an ocean of snake oil. The SEO Campaign ProcessA typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn’t impede search engine bots and follows up with ongoing link and traffic analysis. If you like pretty pictures, here’s one:

What’s a Bot?A ‘bot’ is a program used by a search engine to read the content of your site into a directory. I mentioned this briefly in ‘What is Search Engine Optimization?’ above. Keep up, now. . . .

Step 1: Keyword Analysis. Ah, keywords. If you say the right word enough times on your site, you’ll get that coveted #1 spot, right? Wrong. Choosing the right keywords starts with you making a list of the keywords or phrases under which you’d like to be found, and typically ends up somewhere completely different. Typically, selecting the best keywords is a four-step process:

List the keywords and phrases under which you’d like to be found.

Find out whether anyone searches on those keywords, and whether they’re searching for relevant items.

Find out how many other sites are struggling for rankings under those keywords.

Pick keywords with the same meaning but a better search-to-competition ratio.

Maybe I want to rank #1 under ‘Search Engine Optimization’. Guess what? There are 686,000 other URLs in Google trying for that spot. Hmmm. But wait! Under ‘Seattle Search Engine Optimization’ there are only 19,000. So, I targeted that key phrase, instead. And guess what? We got a #3 ranking. Don’t forget about relevance, either. If you want a high ranking under ‘tires’, you’re going to have your work cut out for you. And in the end you’ll likely end up getting found for ‘bicycle tires’, ‘automobile tires’, ‘spare tires’ and who knows what else. Is it worth it? Sometimes yes, sometimes no. But you have to do your homework to find out.

Data Mining and KeywordsIf you’re doing a campaign for a large site, you may end up testing and comparing thousands of keywords and phrases. Having a good data-mining tool (even Excel will do) on hand is important when you’re doing keyword analysis. We use S-Plus, by Insightful Software. It’s saved our lives, and clicker fingers, several times.

There are several tools that help you research the number of searches and competitors for keywords. Wordtracker (http://www. wordtracker. com) is a good one — don’t depend on their results from Overture, though, unless you’re specifically preparing an Overture campaign. Metacrawler’s MetaSpy tool is worth a look, too. Ideally, look at results from a few different sources. Keyword analysis is the hardest part of a campaign, in number-crunching terms. It requires a lot of work and may not tell you what you want to hear. But in my experience it’s critical to a successful campaign. Step 2: Search Engine Readiness. Almost every web site we review has one or more problems that will prevent search engine bots from properly reading all content. Typical showstoppers include:

An all-Flash or all-images home page

A home page that automatically redirects to another page

Pop-up ads (does anyone really read these things?)

A site full of pages with fewer than 400 words on a page

Broken links

Navigation that is generated by JavaScript

No TITLE or DESCRIPTION tags

A major step in any SEO campaign is making sure that the site will present the friendliest profile to search engines. Happily, the investment in optimizing will also pay off in a faster, more universally compatible site.

Step 3. Content and Site Preparation. You’ve done your research: You know which keywords match your message, and your site’s HTML code is one big search engine welcome mat. Now it’s time to make sure that your site contains those keywords. This is where I most often see folks get confused — should you rewrite your web content to emphasize keywords? Yes, but with extreme caution. Should you make small, appropriate changes? Yes. Here are my guidelines for content preparation.

Don’t write for keywords (much). This almost always leads to stilted, hard-to-read prose. Writing keyword-rich content that really works for users is an art form. Be careful.

Do a little careful editing. If you use the word ‘car’ but ‘auto’ is the keyword you need, chances are you can do a few replacements without marring your carefully crafted copy.

Spend time on the titles and description tags. Make sure every page in your site has a unique, relevant TITLE and DESCRIPTION tag.

Never use an automatic page generator. Tools like WebPosition Gold offer to generate optimized pages for you. Don’t. They tend to hurt your ranking as much as help, and they generate ugly, ugly pages.

Write more stuff. More content is almost always better. If your site is just missing a specific keyword or phrase, but you think it’s important, then your potential customers probably do too. By adding a few more pages, or a white paper, or some other content focusing on those absent keywords, you’ll likely help visitors and improve your keyword ranking at the same time. And, the more text-rich your site is, the better the odds that you’ll catch longer, stranger but really important key phrases that you can’t anticipate.

Step 4. Link Analysis. Quite a few major search engines (Google, most importantly) weigh your ‘link popularity’ when ranking your site. A more accurate term, though, is ‘link analysis’, because these engines don’t just count up the number of links to your site. They look for links near and containing relevant text. So a page full of links, one of which happens to be yours, won’t help very much. But a link from a related site, near a short paragraph that contains relevant keywords, will probably give you a boost. Having keywords in the link itself is even better. A quick example:

http://www. portentinteractive. com doesn’t help much. For search engine optimization, visit http://www. portentinteractive. com is much better. For search engine optimization, visit Portent Interactive where ‘search engine optimization’ is the link to Portent, is the absolute best case.

There are a few ways to build your link popularity:

Contact sites that relate to yours and request a link exchange. This works really well, but obviously takes a long time.

Syndicate your content. If you can provide an easy way for interested webmasters to link directly to relevant stories on your site, you provide an instant link popularity boost, and get your message out to boot.

Start an affiliate program. If you sell a product, consider setting up an affiliate sales program.

Google’s ‘One Site, One Vote’ RuleGoogle awards a lot less weight to a link to your site if that link is on a page with lots of other links. That’s why so-called ‘link farming’ doesn’t work. Ideally, you want a link to your site from a page that includes relevant content and not that many other outgoing links. Step 5. Submit your site. Many search engines, Google included, allow you to submit your site for free. Generally you can submit your home page and let the search engine crawl the rest of your site. Some directories and engines offer paid ‘express’ services, and some, like Teoma, require that you pay for URL submission. Which engines you choose depends on your budget and campaign. Step 6. Review, Revise, and Keep Going. Think you’re done? Wrong — search engine optimization is an ongoing project. At least once per month, review your rankings, site traffic reports and link popularity and tweak your site as necessary. The tools you need to measure results are:

Site traffic reports. Any web hosting company should provide you with a web site traffic report, and almost all of the reporting tools in use today provide a ‘referrals from search engines’ section. Take a look at this section for a good measure of campaign results.

Link counts. Use the link: command on Google (see above) to determine your link popularity.

Your keyword list. Search on the relevant search engines to see if your ranking has improved.

Your brain. You have to interpret what you see, and decide whether changes are warranted. There’s no hard and fast rule for this, and no magic formula. Sorry about that. . .

So now you’ll get instant results, right? Well, not quite. . . A Word About ExpectationsSearch engine optimization can take time. Even Google only refreshes its entire index once a month, so don’t expect instant results. If your first registration run doesn’t generate increased rankings within a month or two, don’t panic. Look at your site traffic and search on the keywords you chose. Make sure that the search engine you’re checking actually includes your site, too — most likely the bots just haven’t gotten around to ‘crawling’ your site. Still stumped? Find a professional. Sure, we cost money. But you may have missed something about your site that’s preventing a good keyword rank, and a second set of eyes can help. A Solid Marketing StrategyObviously, Search Engine Optimization is a big job. But nothing can send more traffic to your site, for lower per-click cost. If you follow the basic steps, and keep at it, you will definitely get results. What’s really, really important is to make sure you don’t award too much weight to one step (such as link popularity) at the expense of the others. A well-rounded campaign will provide solid, long-term results.

What about pay per click?Pay-per-click services, such as Overture and Google Adwords, are very different animals. If you’ve done your keyword analysis you’re halfway there, but there are other tasks. I’ve not talked about them in this article because, well, they need an article of their own. Check back soon. . .

Sortins Technologies as the name suggests is an Indian web designing & development company located in Hyderabad that provides professional services in web design, website development, web hosting, website maintenance, website redesigning, web promotion, search engine optimization, multimedia presentations, e-catalogs, e-commerce web development, intranet application development, software development, extranet applications, portals and vortals development from Hyderabad, India.

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Understanding Search Engine Optimization

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If you want to build a building there are many things that may not be required but are highly recommended.

* Blueprints* Correct Tools* Informed Experts

Perhaps the most important tool would be the blueprints as they paint the picture of where you want to end up. The key to understanding search engine optimization is not much different from creating a construction blueprint. You are after all building a domain, it just happens to be a virtual one as it relates to the World Wide Web.

*** Find Your Niche ***

When people visit your website they want to know that you know what you are talking about in a given subject. One of the best ways to convey this is by creating your content around their needs.

Therefore, if you are building a website related to basket weaving it makes no sense to speak of auto mechanics. The converse is equally true.

Bottom Line: FIND YOUR NICHE

*** Long Tail Keywords ***

After choosing your target market or niche it’s time to start building content. It’s sad to see people going to all the trouble of building their websites without first doing the research. My favorite way of finding the right keywords is a concept called bum marketing. Done right this technique has a direct impact on. . .

* Your domain name* Titles of your articles* Content of your web pages

And that’s just the start.

A free service I use which identifies what long tail keyword I should focus on is available at no initial cost from HitTail. com.

*** Bad Bad SEO ***

With the above information in hand many people set out to try to “trick” the search engines. I guess they figure that they need to “out-smart” those cute little search engine spiders in order to succeed on the web.

My thought on the matter is simply that if you want results you can be proud of, then doing proper SEO is not that difficult. Here are some key points.

* 1 or 2 long tail keyword focuses per page* 300 – 500 words per page* Use your selected keyword phrase in the title* Use your selected keyword phrase no more than 2 times within your article* Include the meta tag information no matter what you hear other people saying

*** Wrap Up ***

Building a high quality house doesn’t happen over night. Neither does a high quality website where people are eager to return. However, if done right your success can be phenomenal. Which is why understanding search engine optimization fundamentals is indeed important to your success on the web.

Sortins Technologies as the name suggests is an Indian web designing & development company located in Hyderabad that provides professional services in web design, website development, web hosting, website maintenance, website redesigning, web promotion, search engine optimization, multimedia presentations, e-catalogs, e-commerce web development, intranet application development, software development, extranet applications, portals and vortals development from Hyderabad, India.

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Search Engine Optimization and Its Role in Search Engine Marketing

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Internet marketing has rapidly grown over the years. Businesses big and small are trying to reap the benefits that an online presence offers. And an online presence for an existing business, regardless of what it may be, does often mean increased return on investment. And given increasing competition, with everyone having logged on, in a manner of speaking, just having a website is not enough.

Also known as e-commerce, internet marketing covers everything from information management to sales. Specialized areas such as public relations and customer service and many others have also joined into this complex world. Along with the common business models (business-to-business and business-to-consumer) a third peer-to-peer has manifested in the internet marketing arena where individuals exchange goods with each other.

The growth of internet marketing gave rise to search engine marketing. SEM aims at improving the visibility of a website on the results pages of major search engines. There are three main methods of carrying out SEM,

a) search engine optimization (SEO)

b) pay per click

c) paid inclusion.

Search Engine Optimization (SEO) fine tunes the content and structure of a website to achieve the closest possible match to what visitors on search engines are looking for. Also known as Search Engine Advertising, Pay Per Click advertising, is the method wherein advertisers bid on “keywords” that they are sure their target user will type into the search bar. These “sponsored ads”, as they are called, appear above the search results and an advertiser pays when the user clicks on the ad. The third method of SEM, Paid Inclusion, is rather straightforward as suggested by the name. Website owners pay search engines, typically an annual fee, in order to be listed on their search pages.

Clearly PPC and Paid Inclusion seem like the fastest methods of search engine marketing. Yet, many website owners prefer to adopt the more time consuming Search Engine Optimization method for better marketing of their website on search engines.

The name SEO is misleading because the idea is in fact to optimize the web page to attract visitors on leading search engines. Search engines work on the basis of specific algorithms, and the idea behind SEO is to keep keywords on websites in sync with these algorithms.

Once again, as your SEO service provider will tell you, the focus is not on a precise understanding of the algorithms. Here it becomes important to know your target audience, preempt the keywords they will type, and to make sure your website is laden with these keywords. The idea was to emphasis on keyword density. Keyword density, as the name suggests, is quite simply how often a predefined set of keywords is repeated on a web site. Over the years, unethical practices such as keyword stuffing has made search engines like Google wary of giving important to keyword density. Given this scenario website owners are now advised to write content meant for visitors, rather than “stuff” their website with keywords just to attract high ranking. Yet another common unethical practice is the insertion of highly searched keywords that have nothing whatsoever to do with the content on the page. This again may temporarily attract high ranking, but is bound to end with the site being caught and banned.

Affecting the keyword density and/or content rewriting is just one part of the SEO process. In order to make websites more search engine friendly navigation patterns of a website are also modified. The sole purpose of having a navigation system is for the site to be more user-friendly. Unfortunately in an attempt at being unique, web site owners and designers get carried away and end up devising complex navigation systems. Yet another element that may be changed during the SEO process is the internal link structure of a website. Website owners in their bid to have higher rankings on search engine result pages obtain a long list of irrelevant links to their sites. Modern day search engines are equipped to identify such sites, and would mostly ban them.

It is always advisable to adopt SEO starting with the initial development and design stage of a website. In other words rather than using SEO as an afterthought, it needs to be thought of as a stage in the lifecycle of website creation. This would assure a good beginning in the ranking of the results pages of various search engines. And once this groundwork is done, improving the rankings would become a less challenging task.

Global companies are now looking at partnering with Indian firms that offer SEO services. There are many Indian companies in the field that offer high-quality, cost-effective SEO services. Working with these firms you can monitor the progress made on projects, and be assured of dedicated work towards meeting desired goals.

Munish Dev Rathee is a SEO cum content writer associated with a seo India company.

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Affordable Small Business Seo

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A small business can take you places! Starting a small business is always a profitable plan as it takes very little to start this kind of a business and also the business has tremendous scope for growth. However to ensure success in a small business, you must have the SEO tools in place. In all kinds of internet businesses, search engine optimization is necessary as it places the site in a favorable position for yielding good returns. Therefore it is important that you employ the proper people to do the SEO work for your website.

It is also important to have affordable small business SEO as you possibly cannot afford to invest a lot of money into this department. After all, the purpose gets defeated if you end up paying more money to make your site popular and then fail to earn the money back. There a number of firms that offer affordable small business SEO packages. Your small business should most definitely be search engine optimized and for this reason you could consider seeking the services of a professional search engine optimizer. While there are firms that offer their services at rather affordable rates, there are also individuals who do the work for you. You just need to evaluate the SEO needs of your small business and see what suits you the best.

While deciding on an affordable small business SEO scheme, keep a few factors in mind. First and foremost, see the budget. If your budget permits, only then go for the scheme. If not, get someone from your organization to do the SEO for you. Alternatively, you could go through a few SEO tutorials and try working on it yourself. Then, you have to see the market reputation of the firm offering you the affordable small business SEO services. Agree to get into a partnership with them if you see it as a profitable venture. It is not difficult to find companies offering affordable small business SEO solutions. You will find a comprehensive list on the internet and also in your local business directory. Go through the listings, use your judgment and only then finalize on the company that can do the SEO for your small business at an affordable rate.

Author is an associate editor for Seo company india. Get all possible information about website designing india and SEO Services India. We also provide information about Link Building and Internet Marketing.

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Search Engine Optimization Tutorial

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Search engine optimization has almost become compulsory for all internet businesses nowadays. No online business can survive without proper search engine optimization. As a result more and more online companies are turning to professional search engine optimizers for help. These professionals, at a nominal rate, take care of all the SEO related matters and aid in placing the website at a higher rank on the search engines, something very important for generating traffic. However, these services of the search engine optimization firms sometimes come at pretty expensive rates and not every small business can afford it. It is at these times that the search engine optimization tutorials come in handy as they help the proprietors to themselves take care of the SEO needs of the website. A search engine optimization tutorial is nothing but a manual that educates you on how to go about the processes of search engine optimization. Though it sounds complicated, search engine optimization is not so difficult to carry out and with proper training you can do it too. So if you feel that you do not have the resources or the budget to consult a professional SEO firm, you can try learning the basics of SEO from a search engine optimization tutorial and then proceed to do it yourself. There are a number of search engine optimization tutorials available on the internet. While some are complicated, most of them are rather simple and in a step-by-step method teach you how to go about the SEO procedures. Like in any other form of education, search engine optimization can also be learnt if you approach it with an open mind. The SEO tutorials are good because they not only help you in saving money, they also teach you tools and tricks that can help you in many aspects of your online business. There are both practical and theoretical search engine optimization tutorials available on the internet. All you need to do is search for them, and once found, apply them. The search engine optimization tutorials help you in understanding the basics of SEO. In this way you end up understanding the mechanisms of the World Wide Web more comprehensively and emerge as a better online entrepreneur.

Author is an associate editor for Seo company india. Get all possible information about website designing india and SEO Services India. We also provide information about Link Building and Internet Marketing.

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Website Design company in India,SEO Company ,SEO Services,SEO Providers in india,SEO

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Maverick Software India web services only use ethical SEO techniques. We do not advertise our search engine Optimization services through paid advertising, but successfully rely on visitors from the major search engines and from recommendations for all our search engine Optimization work. We were one of the first US companies offering search engine marketing, and continue to manage our own website in house. Our website has never been banned from Google, Yahoo or MSN search engines.

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5 Essential SEO Techniques

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Search Engine Optimization is becoming a more and more complicated area especially with the recent updates and data refresh done on the search engines’ index. However, the basic concept for good ranking does not change. The following illustrates five most important SEO techniques as summarized from the Google Webmaster Guidelines that all webmasters should follow.

The first step into SEO is to create a site that allows the bots from the search engines to crawl. A web page is as good as offline if it does not appear in the search engine’s index. It is advised to use clean and static urls for a page rather than lengthy url with complicated parameters.

It is stated clearly in the Google Webmaster Guidelines that they do not index urls with session ids. In addition, they will not index pages that require user authentication as the bots visit pages like a general user. Search engines also cannot guarantee that they will index all the dynamic urls. Therefore, in order to facilitate the search engines in crawling all the pages, static urls are always preferred.

The second technique is to create a site that holds unique and fresh content. Search engines like to index fresh content. A frequently updated site will find the bots returning to visit at a shorter interval. Adding unique content regularly will also help other users to find the site more easily as these pages will add on to the respective domain’s search index in the search engine database.

Third technique is equally important as it ensures that search engines can crawl every page in a site successfully. Having a text link navigation system is highly recommended for SEO purposes as it is almost guaranteed that the bots will visit all the pages via the text links. Avoid using JavaScript and Flash navigation system, as the bots will ignore them. Implement a Google Sitemap is also recommended, as this will help the search engines to find any pages that may be missed during the crawl.

After implementing a search engine friendly navigation system, the Webmaster should focus on the keywords allocation and place the targeted keywords in appropriate places. Of the entire HTML markup, the most important tags to take note are the title and the headers. It is advised to have a different title for every page and to adopt a proper hierarchy of headers so that search engines know what are the content that the pages are focusing.

The final step towards a good search engine ranking is to attract organic links. Organic links are natural links from content related pages. Google only takes into account of these natural links when ranking and indexing pages as stated in their guidelines. Although linking from the unrelated pages does not hurt its rankings, they will not help either.

Sortins Technologies as the name suggests is an Indian web designing & development company located in Hyderabad that provides professional services in web design, website development, web hosting, website maintenance, website redesigning, web promotion, search engine optimization, multimedia presentations, e-catalogs, e-commerce web development, intranet application development, software development, extranet applications, portals and vortals development from Hyderabad, India.

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Search Engine Optimization Chennai India | SEO Services Chennai India

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Search engine optimization is our web marketing programme. Our website download speed is as much lesser as a good SEO project. As part of our SEO work we submit the urls in Video search engine, list of good search engines, top search engine, search engine image, search engine code, AltaVista, Lycos. And we definitely check for browser compatibility. search engine optimization tutorial includes using search engine optimization software, search engine optimization techniques, search engine optimization jobs, Google search engine optimization, search engine optimization tips, search engine optimization for dummies, . search engine optimization tools. We next landmark is web hosting. We do Google web hosting, top 10 web hosting, web hosting comparison, web hosting directory, free web hosting, ix web hosting, free web hosting sites, free web hosting no ads, seo tips, seo techniques, free seo tool, seo tools, seo elite, seo forum, seo software, seo blog. Our email marketing works involves email marketing tips, email marketing samples, free email marketing, email marketing director, free email marketing software, email marketing templates, email marketing reviews, email marketing statistics. We give extensive knowledge about Web browser definition, web browser review, list of web browser, search engine, web server, internet explorer, Netscape navigator. Search engine optimization ranking, website search engine ranking, website Google ranking, website popularity ranking, Meta tag ranking. Dmaxonline offers SEO packages which includes site submission in google, yahoo, msn and directory submission such as ODP and yahoo directory. We also submit articles and videos in top ranked websites to increase the inbound links. We have email marketing services for exchange links. We do have all SEO support such as phone, email and chat. Dmaxonline offers professional SEO Services, Search Engine Marketing Services. Get Search Engine Optimization Services at affordable rates. We list your website at top position in Google, yahoo and MSN. Also you will get huge traffic and visitors across the targeted geographic location. Dmax Online web services describes a standardized way of integrating Web-based applications. Affordable web site design services for small, large businesses and anyone requiring a unique site design. Highest quality web design, website promotion services, website development services, Outsource web site development, web design services,   and link exchange.

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Why Take the SEO Training

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From a Broader Perspective: The SEO-PPC-Google Adwords training is a stress-free, workshop oriented personalized program with hands-on projects on all SEO methods, tips, and tricks. This training is popular as it: Includes anyone who yearns to learn SEO tricks, such as a layman, business entrepreneur, sales executive, technocrats, curious SEO-lovers, site designer, consultant, or an in-house marketing professional Trains through a relaxed, fun-oriented, interactive sessions, and personalized discussions by well-experienced and knowledgeable trainers Uses top sites for highlighting how SEO tips have made wonders. Questions such as how, why, when, where, such tips and tricks are used have been explicitly delineated Offers free e-books, discounts on various training kits, etc. Builds optimization skill sets within a short duration   From a Business Perspective: The SEO-PPC-Google Adwords training answers questions worth millions of dollars. When reviewing its importance and help in Internet Marketing, one can easily see the light and decide how to take the business forward. Here are some subtle questions that are effectively answered by the SEO training. Have your Search Engine Optimization and Internet Marketing efforts not up to the mark or your expectations? Have you been vying for that lucrative spot in the search engines but failed to get it even after trying desperately for it? Have your money being misused by pseudo-professionals who have spent the cash on useless campaigns ad schemes? Have your website never been listed in search engines even though your products are quite popular in the market? Have you been looking for the right tutorial to help you hone your Internet Marketing skills to get the latest SEO tips and tricks? Have you been trying your luck as an entrepreneur and looking for booming career in optimization and Internet Marketing?   … If yes, then you need to enroll in this training program as it furnishes all such queries.   What You Learn? Learn the relevance of keywords and enhance its popularity Learn through practical references where sites have performed exceptionally well Learn how to create optimized pages instead of chasing algorithms on optimization Learn to take the SEO knowledge to a level beyond Internet Marketing. In other words, learn to convert visitors to customers. Learn through step-by-step sessions that have workshops and personalized feedbacks   To keep in touch with the new trends and marketing techniques that come up inevitably every year, successful students who have passed out from this training program can attend at least one SEO Symposium annually. The Symposium would be workshop oriented that offers hands-on experience for the learner.   What You Gain The in-depth tutorial offers one-to-one discussion with tutors. In the end, learners would be able to: Manage and review an online marketing campaign Understand metrics and their management, such as cost-per-acquisition (CPA), click through rates (CTR), conversion rate, revenue, cost per lead (CPL), and Return-on-ad-spend (ROAS) Learn to rope in leads that come through emails and phone calls and change them to online marketing campaigns Discover how to bridge back office systems with the Internet Marketing campaign to help in measuring the ROI and advert performance Understand the performance of each text in an advert   … In short, the scope of this training program is immensely fulfilling.   Why at a High Cost? Most SEO-Training institutes would provide an instructor with a group of students studying under him. However, we offer a personalized, one-to-one training.   Often, workshops include hands-on tasks. Even in important SEO training classes, the ultimate result is seen and verdict given. However, we offer not only workshops that include intricate SEO tips and tricks but also review each step of the student. We delineate where exactly things have gone wrong and how the trainee could improve his ratings.   In any SEO-Training session, examples are a must for comprehending the methods. However, we provide something extra – innumerous new practical examples of top sites. We also explain why these sites have improved their rankings in top search engines.   In a nutshell, comprehensive, assured, and accurate SEO methods are delineated to the learners that are illustrated with practical and useful examples. As a result, this training is high-priced yet prestigious SEO exercise available in the market today.  

We are India based leading Professional & Expert Web & Internet marketing services provider like Organic Search Engine Optimization (SEO), Search Engine Placement, Search Engine Ranking, Search Engine Positioning and Search Engine Promotion.

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Search engine optimization (SEO)

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World’s major SEO companies

Google, AOL, Info Space, Yahoo, Askewest, MSN, AltaVista, Lycos, AllTheWeb, Netscape, Looksmart, Go/ InfoSeek, Overture, NBCi/Snap, Kanoodle, IX Quick, Northern Light, Excite, DMOZ, WiseNut, Teoma, Hog Search, MetaCrawler, Dogpile Web Search Eureka,EuroPages, Free Find , Go. com, Mirago, Nerd World, Northern Light , Open Directory Project, OpenText , Planet Search, Scoot, Starting Point , UK Directory , Webtop, Yellow Web

SEO an Overview
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.

There are no Search Engine Optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a “follow the leader” approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders”, you can “beat the leader” and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay. com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.

Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages. . .

Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.

The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
• Attracting prospects to a web site
• that is properly designed to encourage visitors to browse like Web Site Design
• leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
• Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
• Attracting prospects to a web site
• That is properly designed to encourage visitors to browse like Web Site Design
• Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
• Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

SEO Case Study
• Do you have any intent to sell your product yourself?
• Do you have any intent to sell this product through a traditional retail channel?
• Have you decided to sell this product via the Web?
• Determine What You Have To Sell
• Determine Who Already Needs What You Have To Sell
• Determine What They Will Pay For What You Have To Sell

SEO Guidelines
• Obtain A Domain Name And Site Host
• Search Engine Marketing Through Links
• Search Engine Marketing Through Public Relations
• Search Engine Marketing Through Banners and Print Media
• Search Engine Marketing Through Strategic Relationships And Reciprocal Links
• Search Engine Marketing Through Email Discussion Groups And News Groups
• Search Engine Marketing Through A Bulk Email Program (Careful!)
• Measure Progress And Change Only One Thing At A Time
• Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a “gift” to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own “tell-two-friends” referral script on our site.
10. Have the site be “High Class”. Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements. (Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and “storyboard” your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8½ x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of “cute”. And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon. com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously “things” that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by “surfing” my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28. 8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don’t add graphics just to be neat — an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
• Make sure the site is rated for Family Viewing (keep it clean).
• Be courteous to other authors at all times — respect their copyrights, trademarks, and intellectual property.
• Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
• Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
• Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
• If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don’t work and there may be legal problems).
• Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
• If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!

Search Engine Placement through Search Engines, Links, and Awards
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.

There are many Web businesses offering to list your site with search engines or directories for FREE for a few sites, and for a small fee for other sites. The key is that over time, the categories change, the registration format changes, and there is a great difference between being submitted and being registered. At present, there is a 25% mortality rate for search engine sites every few months, and those that survive do so by upgrading categories and registration formats.

Search engine placement requires some homework. Before making this commitment, make a written note with the below information:
1. Your Web address (URL) in the form of http://www. yoursite. com
2. Your email address in the form of yourname@yoursite. com
3. The title of your Home Page in the form of “yoursite -products for {need}”
4. A 40 character product description
5. A ten to twelve word site description (your site probably)
6. A twenty-five word site description
7. A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.
8. A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site
9. A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)

Mahesh Ugale
Netland India

webmaster
netland india

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Seo Services For Beginners-Start Your SEO Tutorials Step by Step

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  Position superior in Goggle’s search work out can have a unusual influence on the sensation of your small business.   You can each appoint the ability of a Search Engine Optimization business, or if you have the moment, there is a number of turnaround you can promote to your website manually.   What keywords do you feel your prospect would way in to inquiry for your brand or work? A keyword can be single character still multiple keywords or keyword phrases are ordinarily liked, as they are new particular and new doubtless to be what your prospect are analyze   Mark off as several as you can deem of. Dream up with your factor. Estimate of different vocabulary. Assent to district byword if they are valuable to your client Moreover, obtain several clue from your challenger websites. Effort to promote to a make a list of 20-30 keyword bywords.   Point out the two keyword styling you deem would be examined for the mainly. However and bear in mind, the extra trial present is for a keyword, the compact it is to reach first classing.   If you mean to list superior in Goggle for the keyword “insurance”, you have a perfect lengthy range early. Usually effort your top to top quality two keyword byword that are the mainly significant to you issue although that are neither doubtful nor ambitious. It’s a skilled thought to maintain 2 or 3 terms in all bywords   Once upon a time you’ve choused your two greatest keyword styling the subsequently mark production you how to produce several correction to your house summon.   Web copy assign to all the language or content on your website. As gratified is emperor in the humanity of search engines, your keyword byword demand to be based purposefully on your webpage to persuade Goggle that your gratified is deeply applicable to folk’s keywords.   The new arresting they are, the best. (Keep in mind that as central as search engines are, consumer draw closer firstly, usually promote to certainly your make a copy also view comfortable. )               Here’s how you can strengthen all keyword’s fame:     Place your keywords in heading, first at the creation of the caption; Include keywords towards the first of the sheet; Bold or italicize keywords somewhere correct;   A valuable hint is to also admit these keywords in your HTML “title tag”. Make use of your gratified control method to nominate this turnaround manually, or as it may be ask your network designer to make it if you’re distrustful how.           Some time ago you have adjust your home page, assent to tally fresh gratified, By its nature catalog definition of what you award, FAQs along with advisory articles about your brand and benefit. (If you don’t like to enter these manually, they can be determining for at no cost on the internet – make sure of a inquiry for “articles directory”).   It’s also skilled to suffer in brain with the intention of inquiry engines can simply view content, not drawings. Often web developers deposit vocabulary in thought to survey choice for website viewer or work moment for action, On the other hand the present is a chief hurdle to search engines.   Every link from a further website to your website (not from your website) is allowed for by search engines as a make your choice of fame for your organization and resolve increase your listing.   On the other hand it is the factor, not deal, of the relations that is essential. The other websites must be applicable to your business, and if at all possible deeply admiredthemselves. Ten element relations combination a long way further than 500 links from random websites. In the similar manner your individual transaction group can have a important impression on the achievement of your selling, usually too the online network you make on the internet.   Dream up all the related websites that could link to you, by its nature challenge association, and business bodies and organizations. Write an amiable email to all describing the profit their viewer would obtain in appreciates about your issue, and appeal them to make a link to your website. Generally citizens will not come back original schedule around; usually a follow-up phone call is commonly mandatory.   Screen your classing in Goggle on the subsequently the minority months by tab your selected keywords into the inquiry package, and copy your level. Furthermore attention at your introduce article to make sense what search conditions your viewer are make do with to catch your website.   The higher than course can be also be recurring for each contact of your website. Bear in mind to keep modernizing your gratified, and persistently expand the amount of links to your website.     Equally you envision your listing rise you must think it over a square growth in web movement and a extensive strengthen in business analysis. Naturally to information the maternity of your consumer research, usually you can determine the achievement of your purchasing labors.  

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