Search results for 'seo meta data tutorial':

Promoting Your Opportunity

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If you choose to do business with a network marketing company plan on promoting your opportunity with your own website. Otherwise you will be giving business away to the competition. Network marketing companies provide cookie cutter websites for their distributors and expect them to refer people to that. To make this successful you need to be have direct contact with a prospective customer or distributor in person or on the phone.

The problem with this is that you don’t have the freedom to make your website your own unique creation. One that shows your personality and human side. Its basically a landing page, sales page, or order page. You can still build a downline of distributors and possibly even build a large enough group to make average or above average money. Some will go on to make huge amounts of money and retire on the residual income they are earning for the rest of their lives.

The benefit of having your own website is that you can develop it around keywords that will get you high ranking with the search engines. By building a theme based niche website for promoting your opportunity you position yourself as an expert in your field and become a solutions provider. If for some reason 6 months or 1 year, or at some time in the future you drop out of the network marketing company you are with you will still have your website that you can continue to develop and monetize off it on your terms.

As long as you are providing fresh content to your website on a consistent basis this becomes an investment in your future. Your own website and learning how to build a web page gives you freedom in your business you would not otherwise have. Thanks to the evolution of the internet and web 2. 0 building a website is not as difficult as it once was. This gives you the latitude to promote more than one product or service and you can do it on one website.

The trick is to build a niche website that you can develop into a business with many different programs and products. The internet is here to stay and it offers many marketing advantages that offline does not, eventually everyone is going to have to learn how to use it.

Having your own website for promoting your opportunity as a network marketer is a must. It is a very handy tool, and when you learn the skills, you will be glad that you have one. Maybe not to rely on 100% but to use as another way to help build your business.

The problem is most people do not know how to build websites. They do not know how to drive traffic to them. And for the most part they don’t want to learn.

The moral of the story. . . . . . get yourself your own website for promoting your opportunity. How you apply it is up to you. Just be smart about it and don’t ignore offsite methods which would blend well with onsite dynamics.

How To Choose The Right Site Builder For Promoting Your Opportunity.

Web builders have been introduced primarily to service entrepreneurs who don’t know how to program in HTML or any other programming knowledge but still want control and flexibility that comes from creating and maintain their own website. Using a good web site builder can make your life much easier.

Before purchasing a site builder for promoting your opportunity you have to determine what your needs are. For those involved with a network marketing company that is fairly easy to narrow down. You need a site builder for building content, making sales, and attracting traffic. Building a website/business does take time so don’t expect your site to have staggering numbers overnight. Once you build keyword focused content pages and the search engine spiders find your site the numbers will improve. The key is to keep adding more content. Each content page is another door for your visitors to find you. So the more doors there are the more popular you become as long as you are using the keywords properly and providing value and being a solutions provider.

Free Trial Or Demo

Most site builders will offer a free trial but you will still need to make the purchase first. The 30 day money back free trial is common with site builders. The best site builders will pro rate their guarantee for up to a year. Usually they never have to return the money because they do as advertised. If you are new to building a website for promoting your opportunity this gives you a chance to take it for a test drive and try out the tools. Keep in mind there is a lot to learn even without the need to know HTML coding. It can get overwhelming so I suggest capitalizing on the full 30 days to be sure you are comfortable. You will not learn everything in 30 days but you will get a good feel for the software.

Does the site builder require you to use their templates or can you create your own?

A large number of site builders will force you to use their templates. There are reasons for this the main one being it enables the site builder to keep their rates down. Another is they want their templates branded so others recognize them as to belonging to their software package. If you have to use their templates you are pretty much stuck but if they offer a large selection you should find one that suits your needs. Some site builders will allow you to customize your template right down to graphics, headers, and footers. Remember a pretty site doesn’t drive traffic to your opportunity. Content and the tools do.

Do They Provide You With A Free Domain Name?

Most do but some don’t. Choosing the right domain name for your opportunity is much more important than your look and feel. Your domain name should be relevant to your sites theme and keyword focused. Choosing “your name”. com usually won’t drive traffic to your site. I like to use longtail words ( three-or-more-words) in my domain name and page titles and connect them with dashes as shown. That is a matter of choice. Some people prefer to use more generic words to be found. Longtail words are more targeted. A good site builder should explain what longtail words are and why they are so important.

Do They Give You Enough Disk Space for images?

Is There A Limit To The Number Of Pages That You Can Build?

How many Sites Can You Build With The Site Builder?

The answer to the above questions comes down mostly to bandwidth. Unlimited bandwidth is what you want. Unless you plan on keeping your site small which is not recommended for promoting your opportunity. Also check into their security system and data storage.

Customer Service

Guides And Tutorials

If you find the answers to the above questions as favorable you very well may have found a site builder for promoting your opportunity that fits your needs. Do your research and you will be well on your way to a web site builder that meets your needs and gives you quality, professional results at a reasonable price.

Site Builder Reviews For Promoting Your Opportunity.

Go Daddy – Website Tonight

Go Daddy offers a web builder that is called Website Tonight which comes with three plans of varying sizes. Each plan has different pricing options based on how far in advance you want to pay. The purchase of any one of these plans comes with free hosting but you still need to purchase your domain name which you can get for a discount.

Website Tonight is an online software package that operates using JavaScript which is more than enough to get a nice website built for promoting your opportunity. Building a 50 to 75 page website using this software should cause few problems. The main problem that Go Daddy has is when the sites reach the 100 page mark. Things start to go slow and if you are building your pages on the software rather than in a text editor the system may lose your work. This can be very frustrating. I always write my content in a text editor and save them to a file on my computer. Not only for Website Tonight but also for other web builders that I use as well as Squidoo and Hub Pages. It is safest, it has spell checker, and I can always have access to the pages in the event of an emergency.

GoDaddy has a great selection of templates to choose from and a large quantity of templates. You also have the ability to customize your templates to suit your wants and needs. For more experienced users you can insert your own HTML script.

Go Daddy’s customer service is more than above average. They address the issue and help solve problems in a friendly manner. I have had several occurrences to talk with them and my experiences were pleasant and more importantly my query was answered.

All in all Go Daddy is a good choice for promoting your opportunity. I would rate it as average as for site builders and once you get used to it its fairly easy to use.

Site BuildIt Review

The Cream of The Crop

Site Build It also referred to as SBI is all that it is advertised to be. Dr. Ken Envoy its creator has put together a massive set of tools in a user friendly software package that “gets the click”. SBI is famous for C-T-P-M. Content-Traffic-Presell-Monetize. SBI comes with a 10 day action guide which leads you down a path to building a profitable web business. SBI is a network marketers dream because it was originally built with mlmers in mind. Promoting your opportunity with SBI and utilizing the tools, tutorials, and guide is a recipe for success.

There is no website builder in the marketplace that gives you more detailed information about search engine optimization , building keyword focused content pages, and marketing. Before you even get started building your site and choosing a domain name SBI is taking you through a process using its famous Brainstorm It tool to figure out your sites concept, feasibility, and monetization potential.

Brainstorm It allows you to enter keywords (seed words) and comes up with your master keyword list. When you enter a seed you then check it laterally and vertically in Brainstorm It to come up with profitable keywords which form your site blueprint. These keywords have been checked for supply and demand and then rechecked for the number of times searched which leaves you with keyword profitability.

Once you trim down your master keyword list to 200 or more profitable keywords you move on to the site building process. Your master keyword list is now your site blueprint each keyword being a topic for a new page. As you build each page in SBI’s block building module and before you upload it the analyze It tool checks your page for keyword density. It then reports back to you where you need to make changes so it is optimized properly for the search engines. When your page passes the analyze it test your page is ready to be uploaded and go live on the internet. Using Brainstorm It properly thanks to its connection with wordtracker is a foolproof way of creating keyword focused content pages for promoting your opportunity.

SBI is not perfect though. One of the biggest complaints is newbies getting overwhelmed with too much information. I remember feeling that way myself. Personally I don’t see how too much information is a setback but SBI leaves no rock unturned. That is why following the action guide and understanding the tools

is critical, working at your own pace essential, and learning the theory behind it vital. There is one or more video tutorials at each day of the action guide,  which isn’t a bad thing. I prefer video tutorials over straight text anyway. It keeps me focused and tutorials are easier to comprehend.

I remember being skeptical about purchasing SBI and feeling that the cost was a little steep. I know better now since I’ve had the opportunity to see and use the tools. Comparing the cost of SBI  to the cost of a yearly subscription to wordtracker makes it a bargain. Wordtracker costs $329. 00/yr. And SBI is only $299. 00/yr. Plus it comes with a 30 day money back guarantee and also pro rates the yearly fee if you choose not to use SBI past the 30 day deadline.

In a nut shell Site Build It is an excellent choice for promoting your opportunity, getting an education, and learning about search engine optimization.

One last tid bit. SBI owners are like one big fraternity. They are loyal to Site Built It, sensitive about Site Built It, and since 35% of SBI sites rank in the top 1% of all websites glad that they met Site Build It.

Blinkweb Review

Blinkweb is a new service that allows anyone to build a web site through point and click technology.

BlinkWeb is similar to Google Pages. You can create a multi-page site, choose a layout and template from their gallery, and drag and drop different components onto the pages. BlinkWeb has more features targeting Internet Marketers, though.

BlinkWeb right now consists of a contact form, a guest book, Google Maps integration for showing where an address is, Google Adsense integration, and a custom HTML widget. You can also include paragraphs, a paragraph with an attached title, images, and a paragraph with an image embedded in it, along with doing a two column layout for part of the page. You can also easily add in video and Flickr integration.

The templates available are limited right now. You might find something for promoting your opportunity, or you might not. The widgets available are also limited. They’re fine for basic sites, but you’ll have to use the custom HTML widget for anything more complicated.

One of the attractive points about BlinkWeb is that it offers a Sales Letter as a page type. These pages have a different templates, all modeled after typical Internet Marketing type sales pages. So putting up a simple sales page for promoting your opportunity with BlinkWeb is very easy.

Another type of page is a blog page. This provides the standard blog sorts of widgets and a sidebar. Of course, you can specify the typical SEO information, such as meta keywords and description, and the page title.

BlinkWeb is definitely targeted toward Internet Marketers. They offer a five day lesson in how to earn using BlinkWeb, which basically walks you through an overview of developing an information product and using BlinkWeb to create a sales site. They also provide a Facebook widget for promoting your opportunity on Facebook easily.

Promoting your opportunity can be done for free using BlinkWeb. So what does BlinkWeb get from it? In Day 5 of the lessons, they suggest you obtain a domain name instead of using a subdomain of BlinkWeb. com. The way you can use a domain of your own that’s built into BlinkWeb is to purchase web hosting from them. You get the domain itself for free, and web hosting at $1 for the first month and $14. 95 a month after that.

BlinkWeb does do what it says. Anyone can make a web site with it, although you might need to figure out what to put into the meta keywords, etc. And, you can do it for free, and get your web site up and running and perfected before you make a decision on whether you want to pay $14. 95 a month basically to use your own domain name with the site.

Having your own website for promoting your opportunity makes it easier for you to create multiple streams of income. Your network marketing company may not be thrilled that you are promoting your opportunity this way but it sure beats pounding the pavement, making cold calls, and dealing with rejection.

J. P. Rouse is president of attraction marketing services an internet network marketing solutions providing business. He specializes in teaching network businesses how to use social marketing and how to become an attractive marketer. For more info please e-mail James@attractionmarketingservices. com. or visit his attraction marketing techniques page http://www. squidoo. com/attractionmarketingtechniques

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SUMMARY: BLOGGER MANUAL | SEO TIPS AND TRICKS (GUIDELINE FOR NEW BLOGGER)

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In this blogger manual I’ll show you the basic off all SEO technique. I don’t like to chit-chat, so let’s straigth to the point. You must know that we have two kinds of optimization that can be done by ourselves. First, is On-page Optimization, and the second is Off-page optimization. . . . Do you know anything about On-page optimization? It’s everyting that you can do to your blog to make it suitable for the search engine. We have several things to do for our on-page optimization:1. Choose the keywords of your new blogUse Google External Keywords tool to choose your keywords. How to use this tool? It’s quite simple. Consider that you want to use “Blogspot tutorial” as your keyword. All you need to do is to type this keyword in to the keyword box. Fill the Captcha code and click on Keyword Suggestion. You will see a list of keywords that related to your first keyword. You will see that the competition of BLOGSPOT TUTORIAL keywords is to fierce for a new blog. Try to choose other keywords with the lowest competition but still have a good enough search volume. It’s better for you to start with the lowest competition level, then slowly but sure you climb up by the number of visitor. If you can take a lot of visitor to your blog, you’ll see that you can aim a new keyword with higher competition level. In this tutorial, let’s consider that the keyword you choose is “BLOGGER MANUAL”2. Choose your URL address that suits with your keywordsFor example. . . if it’s possible . . . why don’t you use this URL . . . http://blogger-manual. blogspot. com3. Choose Blog Title that suitable for your blogFor example. . . use this title. . . “Blogger Manual for Blogspot”4. Use title tag in your html Use title tag that contain the combination of your keywords, if it’s posibble. . . use 7-10 words as your title. For example . . . . Blogger manual | blogspot tutorial for newbiea title tag should seen like this<title>Blogger manual | blogspot tutorial for newbie</title>you can put this tag right under the <head> tag in your LAYOUT — EDIT HTML page5. Use meta tag in your HTMLmeta tag is a code that contain the summary of your blog data. There are meta description, meta keywords, & meta author that you should optimize. . . . <meta content=”blog, blogger, tutorial, manual, blog tutorial, blogger manual, blogger tutorial” name=”keywords”/><meta content=”blogger manual – blogger tutorial for a new blogger that contain the basic knowledge of blogging” name=”keywords”/><meta content=”Donni” name=”author”/>6. Use your keyword in your posting title7. Use your keywords in your articles and spread those keywords at the first sentences, and the last sentences. Don’t forget to add your keywords each 2-3 paragraphs. 8. It’s better for you, if your main column (the place where your article displayed) float at the left side. It’s because the spider will crawl your page from the top left to the botom right. If you put your main column at the right, then the spider will crawl your sidebar and each navigation links inside your sidebar, before it arrives to your article. Your competitor will left you behind. You may say like this “O yeah, than why there is a left float main column website defeated by the center or right float main column websites?” Simple,. . . . It’s because the off-page factor that we should talk later. If it’s possible. . . it will be better if you put your keywords at the end of your page or right in the footer of your webpage. If you do this, then you can boost your position up to 400 positions. If you were in the 1200 , now you may hit to the 800th position. . . . . Now, you may already bend your face and say “Yeah, and what does it use for?” I’ll say “Nothing,. . . it still can’t help you” you have to complete the OFF-PAGE optimization to be the king of the Search Engine Result Page. . . . Oh, and what is off-page optimization? Simple, it’s all about everything that you can do to promote your blog. 1. Increase the number of your visitors. You can do blogwalking to invite people. Or do some promotion in facebook, to invite people visit your blog2. Build links to your blog. But before you do a link building process, you should know the type of links:a. Link from shoutbox. . . . it has no credit for youb. Link from Comment box. . . it has credit if the blog has relevant content to your blogc. Trackback link. . . . It’s a link that appear if you review any webpage in your blog and leave your link at the comment column of the webpage. It has more credit than a common link from the comment boxd. Reciprocal link is a kind of links that appear if you do some link exchange. It has a very good credit if both of the oage has relevant content. But, has no credit at all if they don’t have any relevant contente. One way link. . . . If you have one way link that is directed to your blog, then it will be the most perfect link you can haveSo what is the criteria of a good link?1. It connects the relevant pages2. It comes from a higher Pagerank page3. It’s a one way linkAt this poin, is there any conclusion you get? Well, my blogger manual will continue with the biggest question mark. . . . “HOW CAN I GET THOSE BACKLINKS?”It’s quite simple, but I tell you that it won’t be easy at all. Your solution is to send a request message to every webmasters that you want to ask for a backlinks. The badnews is A high pagerank Webmaster will be very selective to accept any link exchange offer. It’s because. . . if they make a bad decision of which page should be connected to their website. It can kill their pagerank instantly. Let’s consider like this if you accept to link your blog to other website . . . and you don’t know that the website has been banned by google. . . . than you will take a risk to be banned also by Google. Or at least Google will penalize your blog by reducing your pagerank 1 or 2 points. Well, It’s still the basic knowledge, but I thinks it’s enough for you to develop your SEO skill by following this short blogger manual. If you have any question. . . . feel free to visit blogger manual. And you can contact me at contact form that I have provide for you. —-THE END OF BLOGGER MANUAL – SEO SUMMARY —

I’m still a new blogger, But I love to share everything that I have learned from many sources. I hope this articles can help you to develop your blog

Read More

SUMMARY: BLOGGER MANUAL | SEO TIPS AND TRICKS (GUIDELINE FOR NEW BLOGGER)

0

In this blogger manual I’ll show you the basic off all SEO technique. I don’t like to chit-chat, so let’s straigth to the point. You must know that we have two kinds of optimization that can be done by ourselves. First, is On-page Optimization, and the second is Off-page optimization. . . . Do you know anything about On-page optimization? It’s everyting that you can do to your blog to make it suitable for the search engine. We have several things to do for our on-page optimization:1. Choose the keywords of your new blogUse Google External Keywords tool to choose your keywords. How to use this tool? It’s quite simple. Consider that you want to use “Blogspot tutorial” as your keyword. All you need to do is to type this keyword in to the keyword box. Fill the Captcha code and click on Keyword Suggestion. You will see a list of keywords that related to your first keyword. You will see that the competition of BLOGSPOT TUTORIAL keywords is to fierce for a new blog. Try to choose other keywords with the lowest competition but still have a good enough search volume. It’s better for you to start with the lowest competition level, then slowly but sure you climb up by the number of visitor. If you can take a lot of visitor to your blog, you’ll see that you can aim a new keyword with higher competition level. In this tutorial, let’s consider that the keyword you choose is “BLOGGER MANUAL”2. Choose your URL address that suits with your keywordsFor example. . . if it’s possible . . . why don’t you use this URL . . . http://blogger-manual. blogspot. com3. Choose Blog Title that suitable for your blogFor example. . . use this title. . . “Blogger Manual for Blogspot”4. Use title tag in your html Use title tag that contain the combination of your keywords, if it’s posibble. . . use 7-10 words as your title. For example . . . . Blogger manual | blogspot tutorial for newbiea title tag should seen like this<title>Blogger manual | blogspot tutorial for newbie</title>you can put this tag right under the <head> tag in your LAYOUT — EDIT HTML page5. Use meta tag in your HTMLmeta tag is a code that contain the summary of your blog data. There are meta description, meta keywords, & meta author that you should optimize. . . . <meta content=”blog, blogger, tutorial, manual, blog tutorial, blogger manual, blogger tutorial” name=”keywords”/><meta content=”blogger manual – blogger tutorial for a new blogger that contain the basic knowledge of blogging” name=”keywords”/><meta content=”Donni” name=”author”/>6. Use your keyword in your posting title7. Use your keywords in your articles and spread those keywords at the first sentences, and the last sentences. Don’t forget to add your keywords each 2-3 paragraphs. 8. It’s better for you, if your main column (the place where your article displayed) float at the left side. It’s because the spider will crawl your page from the top left to the botom right. If you put your main column at the right, then the spider will crawl your sidebar and each navigation links inside your sidebar, before it arrives to your article. Your competitor will left you behind. You may say like this “O yeah, than why there is a left float main column website defeated by the center or right float main column websites?” Simple,. . . . It’s because the off-page factor that we should talk later. If it’s possible. . . it will be better if you put your keywords at the end of your page or right in the footer of your webpage. If you do this, then you can boost your position up to 400 positions. If you were in the 1200 , now you may hit to the 800th position. . . . . Now, you may already bend your face and say “Yeah, and what does it use for?” I’ll say “Nothing,. . . it still can’t help you” you have to complete the OFF-PAGE optimization to be the king of the Search Engine Result Page. . . . Oh, and what is off-page optimization? Simple, it’s all about everything that you can do to promote your blog. 1. Increase the number of your visitors. You can do blogwalking to invite people. Or do some promotion in facebook, to invite people visit your blog2. Build links to your blog. But before you do a link building process, you should know the type of links:a. Link from shoutbox. . . . it has no credit for youb. Link from Comment box. . . it has credit if the blog has relevant content to your blogc. Trackback link. . . . It’s a link that appear if you review any webpage in your blog and leave your link at the comment column of the webpage. It has more credit than a common link from the comment boxd. Reciprocal link is a kind of links that appear if you do some link exchange. It has a very good credit if both of the oage has relevant content. But, has no credit at all if they don’t have any relevant contente. One way link. . . . If you have one way link that is directed to your blog, then it will be the most perfect link you can haveSo what is the criteria of a good link?1. It connects the relevant pages2. It comes from a higher Pagerank page3. It’s a one way linkAt this poin, is there any conclusion you get? Well, my blogger manual will continue with the biggest question mark. . . . “HOW CAN I GET THOSE BACKLINKS?”It’s quite simple, but I tell you that it won’t be easy at all. Your solution is to send a request message to every webmasters that you want to ask for a backlinks. The badnews is A high pagerank Webmaster will be very selective to accept any link exchange offer. It’s because. . . if they make a bad decision of which page should be connected to their website. It can kill their pagerank instantly. Let’s consider like this if you accept to link your blog to other website . . . and you don’t know that the website has been banned by google. . . . than you will take a risk to be banned also by Google. Or at least Google will penalize your blog by reducing your pagerank 1 or 2 points. Well, It’s still the basic knowledge, but I thinks it’s enough for you to develop your SEO skill by following this short blogger manual. If you have any question. . . . feel free to visit blogger manual. And you can contact me at contact form that I have provide for you. —-THE END OF BLOGGER MANUAL – SEO SUMMARY —

I’m still a new blogger, But I love to share everything that I have learned from many sources. I hope this articles can help you to develop your blog

Read More

The Essential 2007 Code Optimization Tutorial for SEO

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Do you want to get the traffic you deserve flooding into your website? Code optimization is an essential component of the search engine optimization process and if you aren’t technically minded then it can be difficult to get your head round. This guide is meant for beginners and more advanced webmasters alike.

A shallow knowledge of HTML coding is useful however it is not necessary.

Optimizing your code can be done by simply opening your html document in a text editor and changing different parts as shown below. Follow these steps carefully and your code will become 100% search engine optimized are ready for promotion and link-building campaigns.

The steps below assume you have chosen the keywords which you want to optimize the page code for. If you have not done that, go and do that now and return to this guide later.

HTML Code Optimization

The optimization of your HTML code for search engines is vital. It is the base of your SEO campaign. It must be optimized in a number of ways in order to improve the relevance of a chosen keyword. Follow the advice below as closely as possible. The closer the better and the higher your rank will be.

Remember: Keywords are the words people will use in search engines. Including a keyword in your site content (and optimizing your site) will cause your site to be returned as a search result. You can choose to optimise your page for a keyword or a keyphrase (a number of related words, eg: ‘free red hats’). Using a keyphrase is more advantageous (as discussed later) but for simplicity, I will refer to keywords AND keyphrases as just keywords.

TIP: Try to optimize each page for just one keyword. This will stop each keyword competing against each other for weightings and you will rank higher for the chosen keyword.

The TITLE Tag

Location: just below the tag

‘Web Promotion, Affiliate Marketing, SEO’ for example

1. The title tag should not contain any of the words Google disregards. These are words like ‘and’, ‘not’, ‘a’, ‘the’, ‘about’ etc which are too common for Google to take any notice of. Using these words will dilute the importance that your keyword is given in your title (if you put it in your title). These words are known as ‘stop’ words.

2. Include your keyword in the title of your page. Including other words in your title that are not your chosen keyword/s will be detrimental to your ranking. This is because it makes your keyword seem less relevant to the title of the page. This relevance is known as ‘weight’. The more weight your keyword has in a certain criteria the better.

3. Don’t include the name of your website in the title of your page: for example ‘Share The Wealth –affiliate marketing’. This is because it will dilute the prominence of your keyword (in this example ‘affiliate marketing’). It is tempting to include your site’s name as it may look better, however it is not that important as people don’t pay much attention to the title.

The Meta tags

Location: just below the title tag. Meta data appears as follows:

1. This is where you specify your keywords: . Keep following the rule of having as few words as possible to increase the weight of your keyword.

2. Also, weight is given to how near your keyword is to the beginning of your keywords list. So you should try to have your most important keyword in the place of ‘keyword1′ in the above example.

1. The above line is where the description, shown in google results, in written. It goes after content=”. Do not worry about keyword weighting in here as search engines do not take this into consideration anymore.

The BODY of your HTML

Once you have written the content of your page, you can begin SEO on it. Complete the page ready for publishing and then apply the following rules to it to ensure its optimized 100% for the top search engines.

1. Your keyword should appear in bold at least once on your page. This will show the search engines that the word, your keyword, is important to the subject of your page and so must be relevant to the keyword search performed by the search engine user.

2. Your keyword should have a weight of 2% on your page. This is the ideal percentage as if it is too high a search engine may penalize your page for spamming. Spamming is a term used to describe the action of webmasters that trick search engine page ranking systems (SEPRS) into thinking they are relevant in order to get a high ranking. These pages will not usually be relevant at all and simply ‘‘cash In” selling advertising space with the high traffic they receive. Spamming is increasingly becoming a thing of the past as the search engine page ranking algorithms become more sophisticated. To work out the percentage weight your keyword has, visit www. live-keyword-analysis. com .

3. Use heading tags ( heading etc) and put your keyword into the heading. Again the usual weighting rules exist. Have your keyword as close to the beginning of the heading and have as few other words in the heading. Position this heading as close to the top of your page as you can for increased relevance.

4. Put your keyword in up to three of the alt attributes for images and include it in one of the first three alt image attributes in your code. Alt image attributes are the alt tags given to images in your code which can be seen if the image fails to load. These are great for hosting your keyword as the users cannot usually see them. Don’t spam though, stick to three alt tags. Alt tags are used as follows:

5. Keep your page content between 100 and 1400 words. This is for a number of reasons, including the size of Google’s page cache (amount of data from a page Google stores). If you have too much content, you could try splitting the page into two separate pages and perhaps having a ‘page 2′ link at the bottom of the content.

6. Your keyword should appear at the beginning of your content and at the end (The first and last 50 words)

Code Optimization Checklist

• No stop words in your title tag

• Keyword included in title

• Website name not included in title

• Keyword in meta keywords list

• Keyword placed as close to the beginning of the meta keywords list as possible

• Keyword appears in bold at least once in the content

• Keyword has a 2% weight

• Keyword is in the first heading tag and is at the top of the page content

• Keyword is in the first 50 words and last 50 words of the page

• Page content is between 100 and 1400 words

• Keyword is in one of the first three alt image attributes and is in three of them in total

Tips and Advice

• Try to optimize each page for just one keyword. This will stop each keyword competing against each other for weightings and prominence and you will rank higher for the chosen keyword.

• Not every page of your site will be able to be optimized for every criterion. Don’t worry; just try to hit each criteria as best you can. Sometimes you won’t be able to achieve a content size of above 100 words: on a contacts page for example. Issues like this are of little importance as not every page will have a particular need for perfect optimization, because surfers will find contact information from a link shown on the home page.

• Constantly check your competition. You may not feel it is possible to get onto the first page on Google for a certain keyword/phrase. Choose a less contested keyword: visit one of the two websites described below.

SEO and Web Promotion Specialist

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Search engine optimization (SEO)

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World’s major SEO companies

Google, AOL, Info Space, Yahoo, Askewest, MSN, AltaVista, Lycos, AllTheWeb, Netscape, Looksmart, Go/ InfoSeek, Overture, NBCi/Snap, Kanoodle, IX Quick, Northern Light, Excite, DMOZ, WiseNut, Teoma, Hog Search, MetaCrawler, Dogpile Web Search Eureka,EuroPages, Free Find , Go. com, Mirago, Nerd World, Northern Light , Open Directory Project, OpenText , Planet Search, Scoot, Starting Point , UK Directory , Webtop, Yellow Web

SEO an Overview
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.

There are no Search Engine Optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a “follow the leader” approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders”, you can “beat the leader” and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay. com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.

Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages. . .

Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.

The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
• Attracting prospects to a web site
• that is properly designed to encourage visitors to browse like Web Site Design
• leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
• Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
• Attracting prospects to a web site
• That is properly designed to encourage visitors to browse like Web Site Design
• Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
• Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

SEO Case Study
• Do you have any intent to sell your product yourself?
• Do you have any intent to sell this product through a traditional retail channel?
• Have you decided to sell this product via the Web?
• Determine What You Have To Sell
• Determine Who Already Needs What You Have To Sell
• Determine What They Will Pay For What You Have To Sell

SEO Guidelines
• Obtain A Domain Name And Site Host
• Search Engine Marketing Through Links
• Search Engine Marketing Through Public Relations
• Search Engine Marketing Through Banners and Print Media
• Search Engine Marketing Through Strategic Relationships And Reciprocal Links
• Search Engine Marketing Through Email Discussion Groups And News Groups
• Search Engine Marketing Through A Bulk Email Program (Careful!)
• Measure Progress And Change Only One Thing At A Time
• Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a “gift” to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own “tell-two-friends” referral script on our site.
10. Have the site be “High Class”. Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements. (Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and “storyboard” your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8½ x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of “cute”. And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon. com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously “things” that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by “surfing” my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28. 8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don’t add graphics just to be neat — an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
• Make sure the site is rated for Family Viewing (keep it clean).
• Be courteous to other authors at all times — respect their copyrights, trademarks, and intellectual property.
• Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
• Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
• Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
• If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don’t work and there may be legal problems).
• Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
• If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!

Search Engine Placement through Search Engines, Links, and Awards
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.

There are many Web businesses offering to list your site with search engines or directories for FREE for a few sites, and for a small fee for other sites. The key is that over time, the categories change, the registration format changes, and there is a great difference between being submitted and being registered. At present, there is a 25% mortality rate for search engine sites every few months, and those that survive do so by upgrading categories and registration formats.

Search engine placement requires some homework. Before making this commitment, make a written note with the below information:
1. Your Web address (URL) in the form of http://www. yoursite. com
2. Your email address in the form of yourname@yoursite. com
3. The title of your Home Page in the form of “yoursite -products for {need}”
4. A 40 character product description
5. A ten to twelve word site description (your site probably)
6. A twenty-five word site description
7. A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.
8. A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site
9. A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)

Mahesh Ugale
Netland India

webmaster
netland india

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A Succinct Guide to Search Engine Optimisation (SEO)

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Search Engine Optimisation is becoming increasingly important in today’s marketplace. Would you like to do your own SEO? If the answer’s yes, let’s begin.
*** Choose the right keywords ***
Identify the most popular keywords for your site using web and PPC data. Try the SEO Keyword Generator at http://www. searchengineoptimising. com/keyword_generators/overture. htm, the Google Keyword Tool at https://adwords. google. com/select/KeywordToolExternal, or the free trail of WebCeo avilable at http://www. webceo. com (Trail has a 5 keyword limit).
Use the information gathered to estimate the likely conversion ratios or use some pay per click advertising to identify your best performing keywords.
*** Optimise your Site ***
1. Get your best keywords inside the title, h1, h2, tags and menu items. You can also use bold to place emphasis on your keywords. Target 1 to 3 keywords per page.
2. Make sure there is no duplicate content. For example, does http://example. com and http://www. example. com show your pages but act as separate sites? If so, add a redirect to your . htacess file to redirect http://example. com to http://www. example. com.
3. Use mod_rewrite for dynamic pages to show them as static. Ensure they all have at least the title, description and keyword meta tags.
4. Ensure there is a good internal linking structure: Ensure links are visible in source code. Do not use JavaScript. It is possible to use a combination of CCS and JavaScript to produce attractive search engine friendly menus. For example, http://www. htmldog. com/articles/suckerfish/dropdowns/example/
5. Check for and fix broken links: Try: http://validator. w3. org/checklink
6. Ensure your HTML and CSS Validates. Try: http://validator. w3. org
*** Build Links ***
Now that you have a search engine friendly site, it is all about getting links.
1. Check the back links of your competitors and get your link where you can. Yahoo provides a much more complete list than google type links:www. yourcompetitorsaddress. com into the search box at http://www. yahoo. com.
2. Do whatever possible to get authority links. Link bait such as free tools, free guides or tutorials will make it easier.
3. Submit your site to web directories. A good search engine friendly list can be found at http://info. vilesilencer. com/seo-friendly-list. xls.
4. Write Articles and submit them to as many sites as possible. Don’t forget to add a link to your site in the Author section.
5. Use social networking sites, blogs and forums to build links to your site.
*** Keep the Link Juice Flowing! ***
If you ever need to change the domain, the structure or a web address within your site always implement a 301 Permanent Redirect, that way you can make the changes without risking your hard earned SEO results.
For an entire site: Redirect 301 / http://www. example. com
Just a folder: Redirect 301 /olddirectory http://www. example. com/newdirectory
Just a page: Redirect 301 /oldpage1. html http://www. example. com/newpage1. html

Adrian McLean is the Managing Director of Search Engine Optimising (SEO), one of the leading search engine optimisation firms in the UK. For more information, please visit www. searchengineoptimising. com.

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SEO Tools, for Starters

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If you dig a little into the on-line marketing world, you will discover a golden well of hype and information about SEO. If you are just starting out on this road, you might be inclined to display a large amount of enthusiasm and decide you definitely want in on this interesting yet challenging exercise – even if its only for a single website. After you make this decision, the logical next step is to ponder on where to start. The first step is research. One of the best things about SEO is that you never stop learning what works and what doesn’t and how to tweak things to work on different websites. The internet is your best friend and worst enemy on this matter – there so much information out there. If you can’t spend much time doing all of the research you need to, there are many, many tools to help you get started and to keep track of what is going on in your niche or with your website. Again, the internet can be your best friend or worst enemy on this matter. Looking for tools can be time consuming in that you have to find the right ones for you, the ones that are legitimate and the ones with the good reputations. For starting out you will be able to find keyword research tools, meta tag generators (although it would probably be better if you generated these yourself especially if you have a small site), tools that work out the size of your pages (too big and Google won’t like them, neither will your visitors) and of course there are blogs and tutorials to help you. Some examples of “getting started” SEO tools are:WordTracker – general keyword research tool, one of the best known in the SEO industry. You have to pay for the service but there is a free trial. Google Adwords keyword tool – Free keyword research tool, specify keywords or enter your URL for keyword performance data. Meta tag generator tool – Free tool to help you make sure your keyword and description meta tags are formed correctlyPage size tool – Free tool to help you determine the size of your web pageWeb developers cheat sheet – PDF file containing SEO friendly tips and hints for the coding of your site. XML sitemap creation tool – Free creation of a site map in XML format to help the search engines index your site after it has been created and launched. Robots. txt creation tool – Free creation of a file that tells the search engines if there are any folders or pages you want to be excluded from indexingCode validators – Free tools that will inform you of any CSS, HTML or linking errors on your site. There is a wide range of SEO tools out there, not only to help you when you are building new sites but to “spy” on competitors and track your site performance as well. Analytics tools or competitive research tools are a dime a dozen, you can search for them now if you like but we will be giving a list of such tools in the next few days. Another very important part of SEO is, of course, monitoring and analysing your websites’ performance on an ongoing basis. Lucky for the readers of this post, Interleado itself offers such an SEO analysis tool, complete with a free trial. If there are any questions regarding the software, don’t hesitate to contact us.

Online marketing specialist trying to improve writing skills and share the knowledge learnt. Working for an SEO analysis software company. If you need any extra information please contact leila@interleado. com. All articles are originally written by Leila and may not be copied.

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SEO Helps Your Site to be Indexed Accurately by the Search Engines

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SEO, or search engine optimization, is a very important element in website design. SEO helps your site to be indexed accurately by the search engines like Google, so that your potential clients and customers can find you when they search on keywords that are relevant to you. SEO incorporates several different elements to ensure that your site always appears in searches when related keywords have been entered – keywords that can be associated with your website. Web design tools will often help you to enter specific data related to your website while you are still in the design process. Called Meta data, these pieces of information that you enter can provide relevant keywords to search engines so that they know how to find and index your site and, when appropriate, to list your site in response to searches conducted. When you are beginning to look for web design tools, look at web design software ratings that are listed on reputable technology websites. For more details go to: www. offline-promotion. com if written reviews are supplied, ensure that you weed out the relevant reviews from the cranks and the plants. If a review is too complimentary or “effusive,” it is probably a plant. Likewise, if a review completely tears apart a software package, when most other reviews seem complimentary, it was probably entered by a crank. As an alternative, look at all of the reviews offered to understand the big picture of how useable and effective the web design tools you are evaluating may be. Web design software can also include tutorials to help you understand how best to leverage SEO on your site by understanding how your site’s content is written. For instance, if a certain keyword or keyword phrase is used a certain percentage of the time, it can help the site to be better indexed by search engines. Some web design templates include counters to keep track of keywords so that you can know if your site has been designed in a targeted fashion. Some search engines look for robust elements in the sites that they index most highly, as opposed to looking at just written content. You can use graphic design software or flash software to add a bit of flair to your website so that it is well-indexed by search engines. For can visit to: www. greatseosecrets. com the web design software that Adobe markets can also help you to piece together many creative elements, as can Xsitepro2 from its developers. You don’t need name brand web design software to take advantage of search engine optimization tools, however. Many open source web design software platforms also include valuable SEO hints and tools that you can use in order to fully maximize the effectiveness of your website. Don’t discount a tool because it is free or open source. Instead, look into what options are offered and how you can best leverage or tweak those options to make your site more successful. As a general rule of thumb, however, the more integrated SEO is into the main functions of your software, the easier and more effective it will be at improving your search engine optimization functionality. Search engine optimization can be your most valuable tool that you leverage in building and marketing your website. By ensuring that your web design software includes SEO tools, you are well on the way to writing your own ticket to success.

www. sitemap-makers. comwww. keyword-swipe. com

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Top SEO Tools Comparison ? Best SEO Softwares Reviews

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Top SEO Tools Comparison – Best SEO Softwares Reviews Web CEO – www. webceo. com Overview Web CEO is a comprehensive SEO software suite. In fact, it goes beyond SEO and assists in overall website promotion. It has a smart user interface that helps to automate most of the repetitive tasks & encourages you to adopt a more structured approach towards search engine marketing. Expert Rating: Customer Rating: FUNCTIONALITY: Advance EASE OF USE: Moderate Features : 4 out of 5 Usability : 4 out of 5 Customer Support : 4. 5 out of 5 (Details) Return on Investment : 4 out of 5 Overall Expert Rating : 4. 12 out of 5  $199  It helps you to find the most effective keywords by comparing keyword popularity & competition, manages your PPC campaign with service providers, like Google Adwords and helps in validating HTML coding. Web CEO comes up with a very useful website auditing tool that can easily improve the performance of your web pages. It provides information about broken links, missing images, erroneous displayed graphics, slow pages and missing META information. Features Provides customized tips regarding on page optimization Ranking Checker Monitors your website rank on multiple search engine Search Engine Submitter Submits your site on major search engines automatically Keyword density Analysis Analyze the density of your target keywords on your website Keyword Research Suggests alternate keywords for your SEO Campaign and helps you find the best one Number of keyword suggested Limit on the number of keywords suggested by the tool Daily word search SmallBiz Edition – 50 Professional – Unlimited Suggest keywords on the basis of daily keywords search on major search engines by your customers Article Submitter Submits your article on major article directories automatically Create Link pages Helps you create multiple link pages for exchanging links KEI Helps you find the most effective keywords by comparing keyword popularity & competition HTML Validator Helps in validating HTML coding PPC Manager Helps you manage your PPC campaign with service providers, like Google Adwords ROI Calculator Allows you to quickly find out if a PPC campaign is worth your money Pros Follows search engine submissions guidelines Web CEO is quite particular about following submission guidelines of various search engines. It submits web pages to search engines in a non-spam manner by following individual guidelines on each of the major search engines to prevent accidental tagging as spam. Advanced Webpage Editor Web CEO also provides an advanced website editor that helps you manage the robots. txt and other definition files through an integrated interface. It makes tracking and managing the SEO campaign easier. Website Auditor Web CEO comes with a very useful website auditing tool that can vastly improve the performance of your web pages. It provides information about Broken links, missing images, Incorrectly displayed graphics, Slow pages and Missing META information. Taking care of these keep your customers happy and boost your page rank as well. Cons Issues with FTP Client Web CEO comes with a very useful website auditing tool that can vastly improve the performance of your web pages. It provides information about Broken links, missing images, Incorrectly displayed graphics, Slow pages and Missing META information. Taking care of these keep your customers happy and boost your page rank as well. Customer Support Online Help Desk Chat / Forum Email Phone Customer Reviews Average Customer Rating: (Out of 50) Mike Grehan, Author — Search Engine Book “Web CEO Suite 4 looks like a real contender. … It is billed as a suite of power packed solutions and it has to be said: it’s impressive and professional. Web CEO not only does rank checking and submitting (as most of these packages do) it also has its own keyword database to tap into. As it’s an ASP model, this means that you are always completely current and never using out of date software. Each time you log in and get going, you’re using the most recent data every time. …I can tell you this for sure: this is a real contender in the professional SEO stakes. Do yourself a favour and download the evaluation copy now. I think, like me, you’ll be very impressed at its look, performance and future potential” Peter Da Vanzo, Editor — Search Engine Blog “There are numerous search engine optimization packages around, however this is one of the most comprehensive. Unlike similar tools, Web CEO includes inbuilt keyword research software, so you can establish exactly which keywords you need to target before the technical optimization work begins. In all, Web CEO features nine separate website promotion tools. Recommended. ” Sumantra Roy, SEO— LinkExplore “I have been optimizing web sites for the search engines for more than 4 years now, and this is the first software that I have seen that does almost EVERYTHING that a web site owner might want it to do. Once you get this program, you can bid good-bye to most of the other programs that you may have used or tried earlier – you won’t need them anymore. Once you get Web CEO, you no longer need to spend hundreds, if not thousands of dollars in purchasing each application separately. Also, if you hate programs that have a steep learning curve, you will be pleasantly surprised with Web CEO – it is so easy-to-use that you will be up and running in almost no time. If, like me, you value your time more than anything else, downloading Web CEO will probably be one of the smartest decisions you will ever take for your business. ” Paul Horner— themexp. org “ I’ve already recommended your software to a few other SEO guys. I’m even giving a presentation at a local Art Web School about SEO. I’m going to drop WEBCEO’s name to the students. This software has helped me get some of my sites like Themexp. org in the top ten of Google with such huge searches as themes, “desktop “themes”, “windows themes” and “xp themes”. Thanks again for your support. Have a great day!! ” Morgan Carey AKA SEO GUY, Owner — SEO-GUY. COM “WEB CEO, I get asked to test and review pretty much EVERY new SEO Software that comes onto the marketplace, and most of the time I do! But honestly the only one I have been compelled to write a testimonial for was WEB CEO. The ranking tools make reports and quick rank tracking a breeze and the keyword research tool is one of the “must haves” for any good SEO. If you are thinking about buying a high end SEO software, I suggest taking WEB CEO for a spin, you will be glad you did. Cheers” Read more Customer Reviews. . . Pricing Options Version Keyword Ranking Per Run 30 Days Money back Gurantee Price Web CEO Small Biz Edition [Recommended] 30 Available $ 199 Buy Now Web CEO Professional Edition Unlimited Available $ 389 Buy Now Free Offers: Great if you are new to Search Engine Marketing (SEM) and Optimization (SEO) OR want to evaluate Web CEO® as a solution for all your search engine marketing and Web analytics needs. Free Edition:  * Includes 12 tools for every aspect of SEO from keyword research to keyword reporting to specialized Web analytics * Use the HitLens live Web analytics service 15 days for free to analyze your visitors, advertising and marketing campaigns, and improve conversion rates. * If satisfied, pay as little as $9. 95 (!!!) and keep on improving your Web marketing results. No time limitations. No nag screens. Yours for free for ever. Site promotion and analysis workflow is based on the Integrated Approach Basic online training in search engine marketing and virtual certification ($97 value!) Free support through a dedicated Support Angel IBP (iBusinessPromoter) – www. ibusinesspromoter. com Overview iBusiness Promoter is a multi-award winning website promotion software tool. IBP helps you in achieving high search engine rankings effectively. It is always up-to-date and helps you optimize your web pages for the latest search engine algorithms. Expert Rating: Customer Rating: FUNCTIONALITY: Advance EASE OF USE: High Features : 4. 5 out of 5 Usability : 4 out of 5 Customer Support : 4 out of 5 (Details) Return on Investment : 4. 5 out of 5 Overall Expert Rating : 4. 25 out of 5  $ 249 iExpertsforum Presents Top 10 rank Guarantee on IBP within 90 Days or Money Back Apart from providing customized tips for on-page optimization, it submits your website to major search engines automatically and monitors your website rank. IBP also provides 1 year guarantee for top 10 ranking with money back offer if products fails in achieving the claim. Online Help Desk is available as support facility. Features: Ranking Checker Monitors your website rank on multiple search engine Search Engine Submitter Submits your site on major search engines automatically Keyword density Analysis Analyze the density of your target keywords on your website Keyword Research Suggests alternate keywords for your SEO Campaign and helps you find the best one Number of keyword suggested Limit on the number of keywords suggested by the tool Unlimited Keywords Daily word search Suggest keywords on the basis of daily keywords search on major search engines by your customers Article Submitter Submits your article on major article directories automatically Create Link pages Helps you create multiple link pages for exchanging links KEI Helps you find the most effective keywords by comparing keyword popularity & competition HTML Validator Helps in validating HTML coding PPC Manager Helps you manage your PPC campaign with service providers, like Google Adwords ROI Calculator Allows you to quickly find out if a PPC campaign is worth your money Pros Guarantee on Top 10 rankings Provide guarantee for top 10 ranking. If you don’t get top 10 rankings, you’ll get your money back. This guarantee is valid for a full year after your purchase. Unique Search Engine Submitter IBP has the most user friendly Search Engine Submission Tool. It has simplified the tedious submission process and made it a task that takes just a few clicks. Comprehensive IBP Reports The IBP reports have been a favorite of SEO Consultants for a long time. It provides exhaustive analysis on many aspects. However, you need to be an internet marketing expert to actually use these reports. Link Partner Identification IBP has an evolved mechanism for identifying & linking up with partners. It comes up with good matches and is also very user friendly. Cons Limit on Updates The updates for the IBP software are only free for the first year from the date that it was purchased. You need to pay for the succeeding years. Customer Support Online Help Desk Chat / Forum Email Phone Software Updates Free search engine updation and program updation for 12 months. After that you will have to pay US $59. 95 for 6 month and US $99. 95 for 12 month. Customer Reviews Average Customer Rating: (Out of 75) Ed Keay-Smith, AdWordsMarketing. com,says: “I now have many of the top positions on Yahoo, MSN and have far improved my position on Google to the 1st, 2nd or 3rd pages for keywords relating to my website. I liked that I could download the IBP trial version to test drive it before I spent my money. I was so impressed with it that I would have been stupid not to use it. I really liked the way that I could customize the reports for my clients when doing SEO work for them. This aspect alone has won me tens of thousands of dollars worth of fees when using this part of the software. ” Dennis Begnoche, Palm Springs Art, says: “I also wanted to show some of the results I am getting now with IBP. Thanks so much. Never had #1 positions before on Yahoo, Google, MSN, AltaVista. Thanks so much, your program is great. ” Mike Goodier, LibraTypingServices. co. uk, says: “My very first attempt with IBP has brought me straight into the Network (MSN, BBC, HotBot, etc. ) at position #1 out of nearly 400,000 sites! Incredible, thank you!” Marcus Allen, OrlandoVacationsOnline. com, says: “I wouldn’t normally get too excited about a product but when something like IBP has pretty much quadrupled your online income, it’s only fair to make it known! I recently upgraded my IBP, spent a few hours working with it over a two week period and the rest is obvious. [. . . ] Our website is positioned at numbers 5, 1, 2, 2 and 1 respectively! Need I say more? It’s all due to IBP. IBP has secured us an extremely good position in the hugely competitive Travel market. Thanks Axandra!” Jeremy Cobb, NaturalSearchMarketing. com says: “I’m a professional SEO advisor for a firm that coaches webmasters to dominate in the search engines. I’m an IBP convert from ****, and nothing has helped my clients more. IBP is so user friendly that my clients pick it up with ease. I recommend it to all of my clients and I would recommend it to anyone who is trying to dominate the engines. From a professional standpoint I give it an A+!” Read more Customer Reviews. . . Pricing Options Version No. of Projects* Customized SEO Reports** Price IBP Standard (Recommended) Upto 5* Not Available $ 249. 95 Buy Now IBP Business Unlimited Available $ 449. 95 Buy Now You can return IBP for a full refund within 30 days Free Trial Download: SEO Elite – www. seoelite. com Overview SEO Elite, Bryxen Software, has been one of the most preferred SEO Tools for quite some time now. It has a well thought out User Interface. However, you would need basic knowledge of Internet Marketing to fully exploit its advanced features. Expert Rating: Customer Rating: FUNCTIONALITY: Intermediate EASE OF USE: High Features : 3 out of 5 Usability : 4 out of 5 Customer Support : 3. 5 out of 5 (Details) Return on Investment : 4 out of 5 Overall Expert Rating : 3. 63 out of 5 $ 167 It helps you create multiple link pages for exchanging links, submits your article on major directories automatically and analyzes the density of your target keywords on your website. SEO Elite makes the job of article marketing fairly easy. It automatically picks up article directories relevant to your website and then completes the submission process with minimum intervention. For updates and support facility SEO elite has Online Help Desk and Chat / Forum Features Optimization Advice Provides customized tips regarding on page optimization Ranking Checker Monitors your website rank on multiple search engine Search Engine Submitter Submits your site on major search engines automatically Keyword density Analysis Analyze the density of your target keywords on your website Keyword Research Suggests alternate keywords for your SEO Campaign and helps you find the best one Number of keyword suggested Limit on the number of keywords suggested by the tool Daily word search Suggest keywords on the basis of daily keywords search on major search engines by your customers Article Submitter Submits your article on major article directories automatically Create Link pages Helps you create multiple link pages for exchanging links KEI Helps you find the most effective keywords by comparing keyword popularity & competition HTML Validator Helps in validating HTML coding PPC Manager Helps you manage your PPC campaign with service providers, like Google Adwords ROI Calculator Allows you to quickly find out if a PPC campaign is worth your money Pros Automatic Article Submission SEO Elite makes the job of article marketing fairly easy. It automatically picks article directories relevant to your site and then completes the submission process with minimum intervention. It is one of the most popular features of SEO Elite. Regular updates & Tool tips SEO Elite has a regular newsletter that it sends out to it’s customers. It contains regular updates along with useful tips for optimizing the website for making best use of SEO Elite. Coupled with the video tutorials, these updates provide powerful support for achieving top rankings for your keywords. Looks in for High Ranking sites for link submission SEO Elite researches for exhaustive list of high ranking relevant sites and directories for submission and then automatically manages the link exchange program. However, you would need to screen the link partners as it might sometimes pick an inferior site for link exchange. Cons Single User License SEO Elite helps in performing the overall optimization process in a cost effective manner, however it provides only single user license. That means at one point of time only one person will be able to access it. So it creates complications if you are running a SEO firm. Customer Support Online Help Desk Chat / Forum Email Phone Customer Reviews Average Customer Rating: (Out of 62) “Just wanted to let you know that SEO Elite is incredible! 4. 0 is even better. It has helped us get to #1 for the term ‘fantasy football contest’and #16 for ‘fantasy football’ (not bad for a term with over 12. 4 million results). Again, keep up the good work and I will keep you posted on our progress!” Shawn Bishop PlayerLine. com Brad, SEO Elite is incredible. . . It has helped me rank Number 4 in Google for my selected keyword which has over 2 million webpages competing for it! I’m also getting a lot of No. 1 & 2 positions in other important search enignes like Yahoo & MSN for multiple keywords. There’s NO DOUBT your software works and gives everyone that uses it, a major advantage!” John Bertone MobilePhoneSecrets. com. au “SEO Elite has helped me to rank #1 for the phrase “business practices”. It has made a great many things so much. . . simpler. . . faster. . . better. The really huge plus that SEO Elite provides is the savings of time, which is major to me. ” Tom Goniwiecha Sound-Business-Practices. com Read more Customer Reviews. . . Pricing Options Version No. of Users No. of Projects Price SEO Elite Single Unlimited $ 167. 00* Buy Now For more detail Review go to this blog:

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SEO Tutorial

1

Search Engine Optimization or SEO, is focused on what can be done to your website to make it more visible to search engines. Search Engines have sophisticated formula they use to determine the order in which sites are listed when a search is performed. Understanding the basic elements of these formulae and tuning a Web site to capitalize on them is the basis of search engine optimization.

Common Search Engine Principles:

To understand SEO you need to be aware of the architecture of search engines. They all contain the following main components:

Spider: a browser-like program that downloads web pages.

Crawler: a program that automatically follows all of the links on each web page.

Indexer: a program that analyzes web pages downloaded by the spider and the crawler.

Database: storage for downloaded and processed pages.

Results engine: extracts search results from the database.

Web Server: a server that is responsible for interaction between the user and other search engine components.

Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.

Internal Ranking Factors:

Several factors influence the position of a site in the search results. They can be divided into external and internal ranking factors. Internal ranking factors are those that are controlled by seo aware website owners (text, layout etc) and will be described next.

Web Page Layout Factors:

Amount of text on a page.

Number of keywords on a page.

Keyword density and seo.

Location of keywods on a page.

Text format and SEO

Attractive title tag.

Keywords in links.

<Alt> attributes in images.

Description Meta tag.

Keywods Meta tag.

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