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Pittsburgh Graphic Design Creates Websites for Businesses

Image by Go Local Search via Flickr

How important is having a website for businesses today? Considering the internet is putting all sorts of mom and pop businesses that do not have proper advertising, I would say it is a top priority. I look for local stores online all of the time, whether it be for location, deals, hours, etc. Promoting your local or online business is a must if you want to succeed in targeted internet marketing. If you do not know much about SEO, consider outsourcing to professional SEO services, such as Pittsburgh graphic design, to get it done right the first time.

Search engine optimization is essential in ranking your business’s website in major search engines (such as Google or Yahoo) for your targeted keywords or niche. If you are selling custom T shirts, for example, you really want people to find your website, or they’re not going to buy anything. A basic tutorial can help, but if you are not saavy with internet marketing techniques (that are constantly changing and updating), then it may save you money in the long run to go with a professional. Yes, you pay up front, but the traffic (and in turn sales) will pay you back in no time.

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How to Find a Quality SEO Agency in Phoenix

Phoenix, as one of the largest cities in America, has its share of SEO services and web design agencies. Choosing the best one for your business is essential; although these companies all have similar methods, the approach they take to SEO services is ultimately going to determine how successful your outsourced search engine marketing campaigns truly are.

The Phoenix SEO company that you choose should have experience with clients that are similar to you. If an agency has only worked with banks and government institutions, they may not be as experienced in working with an entertainment or family-based company.

You also want to choose a company that will be upfront about their methods. The latest Google updates, known as the Panda update, made it impossible for low-quality SEO tactics to survive. If your SEO company isn’t completely forthcoming about their techniques, there’s probably a reason. Avoid this by choosing a Scottsdale SEO company that relies on transparency and honesty at every step of the SEO process.

Finally, one of the best things you can do in your search for a Phoenix SEO company is to get first-hand testimonials from previous clients. Don’t take the testimonials on the company’s website – find real clients, get their honest feedback and see if they would use the company again in the future. If they would, then you can consider going with the company.

It takes time and patience to find the right SEO specialist, but it’s a process that will save you money in the long-run by investing in a long-term, successful marketing and promotional plan. All too often, the difference between two websites is the quality effort put into their SEO campaigns, and it’s too risky to trust the reputation of your business – and your website – by putting it in the hands of a less-than-worthy SEO agency.

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10 Awesome WordPress Plugins to Help Your SEO

Improving your search engine rankings is easy when you take advantage of the numerous plugins offered on WordPress. Here are ten awesome WordPress plugins that will help you manage your keywords, optimize your images and track your links.

1. All in One SEO Pack
This plugin is one of the most popular choices available for WordPress, as it combines multiple features into a single program. You can optimize your titles, monitor for duplicate content and generate meta tags for individual posts.

2. HeadSpace2
Another encompassing plugin, HeadSpace2 allows you to customize themes and plugins on specific pages within your site. It also gives tag suggestions, lets you create custom titles and helps you manage and store data.

3. SEO Slugs
Search engines ignore unnecessary words like “the,” “and” or “a.” SEO Slugs will automatically remove these “stop words” from your post titles, which can increase your search engine rankings.

4. SEO Friendly Images
People often forget to tag and title their images, despite the fact that doing so can greatly improve your search engine results. This plugin ensures that each image you post receives an “alt” and “title” tag, which makes them easier for search engines to read.

5. AddToAny
AddToAny makes it easy for readers to interact with your site. This simple plugin is connected with over 100 social media sites, so visitors can share or save your page. The plugin also places frequently-visited sites at the top of the list by using each visitor’s browsing history.

6. SEO Rank Reporter
This plugin is one of the best ways to track your keywords. SEO Rank Reporter measures your keywords and gives you regular reports, including notifications when your search engine rankings for particular keywords change.

7. Automatic SEO Links
If you need help organizing and tagging your links, Automatic SEO Links is the plugin you need. This program lets you establish keywords and anchor text for links. To avoid spamming your posts with links, the plugin is set to only link to each keyword’s first occurrence.

8. Google XML Sitemaps
An essential plugin for any WordPress site, Google XML Sitemaps creates an easy-to-index map for your site. It also notifies search engines each time you post something new.

9. Nofollow Case by Case
Though WordPress automatically sets comments as “nofollow” links, allowing links in comments can sometimes help you improve your search engine rankings. This plugin lets you adjust the default settings.

10. Robots Meta
Robots Meta is an important plugin for any website owner worried about getting punished for duplicate content. If you have a standard message on each page that could be pulling down your rankings, this plugin lets you tell search engines which sections they should ignore.

An after thought

Another really important part of your wordpress site is getting the right host, so if you haven’t already picked a host, or if you are thinking about moving to a better host, check out some reviews of popular web hosts such HostGator and Dream Host…

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Simple SEO Tips for First Time Webmasters

In an ideal world, an excellent product or interesting content is all a new webmaster needs to draw in the masses. Unfortunately, the world doesn’t operate on a “if you build it, they will come” mentality. If you build it, they may or may not come — if you practice proper SEO, they’ll be there for sure.

USE KEYWORDS, AND USE THEM THE RIGHT WAY.

Keywords are arguably the biggest part of SEO, so pay attention. Visit Google AdWords to use the Keyword Tool if you haven’t already. It’s fairly simple to use and understand once you get the hang of it, but don’t get discouraged if it seems a bit confusing at first. Create a free account, then type in a word or phrase that describes your website.

What next? The Keyword Tool gives you a list of results for the words you just entered. It also provides a list of similar words and phrases that you can use. Click on the Columns menu and make sure “Approximate CPC” is selected. At the time this article was written, there were 1,600 global search results for “recipes for dads”, with an approximate CPC of $0.97. CPC is the cost-per-click.

Ignore the cost-per-click if you won’t be using Google Adsense on your site, but pay attention to the amount of global and local visits for each keyword or phrase. If the number is too high, you may have a lot of competition. If the number is too low, nobody will ever find your page. Aim for a keyword phrase with a search number between 3,000 and 6,000 if you’re new to SEO.

Once you have your keywords, use them the right way. Aim for a density of 2% to 5% on each page of your site. Remember, less is more when it comes keyword phrases. If you use too many, Google thinks your page is spam — and sends it to the bottom of the search results. You don’t want that.

BUILD LINKS.

Link optimization tells search engines that those words written all over your website are important. There are a few different ways to practice link optimization. Make sure that your anchor text includes keywords. Anchor text refers to the text in your URL links, such as the main link to your website, or the internal links that transport visitors to different parts of your site. If your website focuses on baking cupcakes, www.howtobakecupcakes.com is a good URL. A bad link would be www.stuffpeoplebake.com.

Backlinking is another form of link optimization. Backlinking is basically a way to say, “Hey Google, my page is important”. The more backlinks you have, the more Google likes your page — and that means a higher ranking in the search results. A backlink is just a fancy way to refer to places that link to your website. For example, if a blog or forum mentions your site, that’s a backlink. Create your own backlinks by including your link in the signature line when you post relevant comments on blogs, forums and message boards. Only post relevant links; Google knows when you’re just being spammy.

REMEMBER THAT THERE’S MORE TO LIFE THAN SEO.

SEO will bring visitors to your website, but it’s up to you to keep them there. Keep your content interesting — and fresh and make sure you use other marketing tactics such as email marketing to keep your customers coming back for more. Google changes its algorithm somewhat frequently, so stay on top of current SEO trends and updates.

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Tips for Creating Keyword-Targeted Articles

To search engines, the title of a web page is a top indicator of its relevancy to a given query. If you insert the right keywords in your article title, you improve the odds of being found in searches, which is organic seo. But after writing dozens, perhaps hundreds, of articles on the same niche topic, inventing new titles turns into a real challenge. Where can you look to for new article title ideas that fit your niche website?

Sources for article title ideas

Use search engine suggestions. Go to Google and type the keywords you are targeting in your articles, for instance, “thai massage videos?” As you do, you may see phrase suggestions appearing below the search bar. Use these suggestions to develop new article titles. You can try the phrase itself or a variation, or both. It is rare that Google won’t have any suggestions at all. Try rephrasing your keyword search if your first attempt turns up nothing useful.

Use a site statistics tool. Originally mean to monitor traffic to your website, a statistics tool can be a keyword mine as well. Look for a feature in the tool that shows recent “keyword searches” by visitors who found your site. This will not only show you what keywords you do rank for, it also gives you ideas for new article titles. You might be surprised at the way some people phrase their queries. You may never have thought of it that way. Save this information for ideas.

Look in help forums. Both general help forums like Yahoo Answers and niche forums are useful here. Look at thread titles, questions and forum sections for keyword ideas. For instance, someone may ask, “How do I make animal smileys on Facebook?”

These are excellent sources for titles because they are used by real people looking for information about that subject.

Where to insert the title

Once you have a title for a new article, make sure you insert it in the right place. If this is a web page, insert it between the <title> and </title> tags in the HTML code. If this is a blog post, insert the title in the title field of your article. Don’t overuse the title or the keywords though. And don’t try to repeat the exact phrase in the first paragraph or some other trick like that. Write naturally and make sure your targeted keywords or key phrases appear throughout the article body.

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Super Affordable SEO Options!

An affordable SEO solution can change the way an entrepreneur or small business owner looks at the web. Instead of seeing obstacles and boundaries, a website owner wise to the workings of search engines will see wide open possibilities for profit. Optimization doesn’t need to be expensive: any website owner can learn the techniques the pros use with enough research and dedication!

Begin by understanding that everything you need to know about search engine optimization can be figured out through simple experience – all you need is a good starting point!

Start your search for affordable SEO resources with the grandmaster itself – the big G. That’s right; Google actually offers some of the best information regarding white-hat techniques on the web! Find everything you need to research keywords, track website statistics, and almost everything in between with Google business solutions. This search engine is not shy about promoting the most valuable content – and Google goes just as far to ensure that every website owner has the tools necessary to succeed.

The next step is to sign up for an online course designed specifically for your level of search engine optimization knowledge. Many website owners do just fine without these resources, but many others swear by the effectiveness of a strong support group and on-demand lessons.

Never stop browsing the blogs of the Internet’s top SEO experts. Shy away from unethical “gurus” that are always trying to make a quick buck by pushing cheap seo promises – you’ll be able to recognize an honest resource when you see one. Since Google’s algorithms are always changing, the only way to stay on top of the game is to get involved in the community.

The biggest and best affordable SEO package may be out there waiting to boost your website into the stratosphere! Never give up the search for ways to improve your visibility over the competition!

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Real Estate Leads and Search Engine Optimization Go Hand In Hand

These days, it is much easier to generate real estate leads thanks to a little thing called the Internet. It has put a new face on the way we go about generating quality leads. However, it is not as easy as all that. You cannot just put up a website, blog or newsletter. You have to have a splash page to draw the right people into your list. Legitimate leads are people who are looking to buy a house or sell their home. They sign up for your services because you are a real estate agent and you have great information for them.

Search Engine Optimization

Generating real estate leads for agents using a splash page is also tricky. Even if you know how to build a good splash page, it does little for you unless it will appear at the top of a search engine search. That means you must be proficient in SEO (Search Engine Optimization) in order to get a good rank. SEO is the use of keywords or keyword phrases that a user would likely put into a search engine, along with other tricks like having external links, images, videos and other small techniques that help search engine spiders find you and rank you.

Rank High with Keywords

Choosing the keywords that you want to use is also a vital part of how to get real estate leads using a splash page. While there are websites out there that will generate very good keywords, including Google, you will also have great success using common sense. Write down all of the keywords you would use to find real estate leads for agents and compare them to the top articles or websites that come up during your search. You can figure out how often a keyword is used in these top ranking websites by counting the keywords and averaging them to the number of words on the page. This is called keyword saturation. Saturation will vary according to what type of page you have, like an article of website copy.

You Have the Control

When you buy real estate leads from a website, you really have no control over the quality of the real estate leads with which you wind up. Creating a splash page that is clear in its intent will net you high quality real estate leads because the people who sign up are looking for what you advertise. You buy and sell homes. Like an outdoor security camera, you are always on the lookout for great real estate leads. If you have doubts about your ability to master this type of advertising, there are plenty of starving freelance writers out there who have a good working knowledge of how to attain high search engine rankings.

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Online Marketing Tips – Using Blogs To Market Your Business

There are many different ways to advertise and market on the internet. No one method is perfectly effective by itself, as the best approach is to use a cluster of different ways. For example, a small business owner might decided to use SEO and submitting press releases as a way to market his or her company while another one may buy direct advertising and build an opt-in email list. There are many different online marketing tips that can prove effective. One of them requires proficiency with blogging interfaces. Good blogging skills can bring more traffic to a business. However, like most other marketing effort, there are right ways and wrong ways to proceed.

If a marketer is new to blogging, they should not try to monetize their posts immediately. After all, the initial purpose of a blog is to drive web traffic elsewhere, to a specific business. This should remain the first goal. After all, if a blog has absolutely no visitors, all the contextual or banner advertisements will not help. They will not produce any revenue. It is always best to build a well-visited site first, and then monetize the content much later.

That said, there are several ways an online marketing technician can drive traffic to a blog, and eventually to the business the blog represents. Much of this depends on two major components: Google and Bing. Most web surfers land on blogs through search engine queries. Major search engines routinely crawl through the internet and rank content based on a few things. Links to the site provide it with authority, and use of keywords on the site give it relevance. So, if a user searches for “romance ebooks,” the search engine will compile a list of well linked-to content pages that bares a high frequency of the terms “romance ebooks.”

This is the main reason why search engine optimization is such an important facet of internet marketing. SEO tactics will try to get certain pages higher in a search engine’s rankings. After all, the most effective way to get traffic is to appear one the first page of search results.

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Try This Small Bussiness SEO Tip: Link Baiting

Businesses and marketing firms that are web based have been competing at a much higher level than they have been before. Because of this cut throat competition, it has been becoming increasingly more difficult for small web-based businesses and blogs to distinguish themselves and stay highly ranked in search engine results.

Ranking highly in the bigger search engines such as Yahoo, Bing or Google can very easily help any business thrive. Having said that, how would other companies be able to compete? What can they do? This level of competition can be very intimidating for companies that are just starting out and although this is quite understandable, there are steps that can be taken to solve this dilemma.

Any new internet business that attempts to be visible on the internet can succeed in their endeavor. In order to do so, they have to constantly create new innovative strategies that can get more people to pay attention to their business and create more links. Links are essentially points given to sites that let search engines know that they are of high quality. This is one method of improving search engine placement.

An older method has been becoming increasingly popular once again. It’s called link baiting or buzz baiting by some. Link baiting ideas are the introduction of something that is unique enough to create buzz about business online. It is the creation and promotion of something that will attract attention.

Despite the fact that there are many major companies online there is still a chance for smaller firms to be successful when using this small business SEO tactic. Using these link baiting ideas is one of the ways to balance the playing field because it doesn’t require much money to be effective. The proper amount of time and effort is more than enough to draw in potential clients.

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Successful Internet Marketing Strategies

In internet marketing, success (and income) is measured by the amount of traffic a website receives. It is desirable to have as many visitors as possible come to your site, as it gives affiliate programs more exposure and raises advertising revenue by doing so. This article enumerates and discusses internet marketing strategies that can drive up traffic.

Before anything else though, it must be said that to achieve marketing success, the product or service that you would be offering must have value in itself. No matter how hard you promote something, if it is deficient or undesirable, no marketing program will make it sell.

The marketing strategies discussed here are even more effective when used in combination.

Blogs

Blogs are online collections of articles that can be exclusively dedicated to a specific field or not. Some blogs that deal with topics such as plumbing and apron sinks can be very useful sources of information for those who are not so knowledgeable about these topics. Blogging is gaining a lot of popularity, as it allows the exchange of ideas on just about every topic imaginable. Blogging can be an effective marketing strategy, especially if you can create a steady following for your blog site. For this to happen, you will need to post relevant, useful and interesting content and keep it updated with the current information and trends related to your focus. Blogs are also good vehicles for links to other sites and articles. Well-visited blogs make a steady revenue from affiliate programs that post paid advertisements.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

SEO campaigns are hugely effective marketing strategies, which is why the SEO and SEM industries have grown to be multi-million dollar industries in a short period. In searching for products and services, people usually turn to search engines for information. SEO campaigns focus on gaining high search ratings for your website. The first spot on search engine results is the holy grail of any SEO campaign. Website ranking is a strong determinant of traffic.

If you are going to be hiring an SEO company to promote your site, choose one that already had previous success with other clients. A good SEO firm should have an impressive portfolio at their fingertips. Be warned though that an SEO campaign can be long-term; to maintain high ranking, links must be built on a consistent and continuous schedule.

Local Search Visibility

If your business aims to have local community presence, then local search visibility should be your internet marketing strategy of choice. There are several strategies to establish a strong local search presence. It is crucial to submit listings to the local Google Local Business Center and other local directories. Certain visibility optimization techniques such as including city and state in relevant meta tag fields will also help.

Forums and Review Sites

Forums and review sites provide buyers with useful information regarding products and services. These platforms provide an opportunity to rave about a certain product or vent about defects and poor service. Do not underestimate the power of forums and review sites; potential customers use them to seek information and advice before buying certain products. You might find it useful to search forums that are relevant to your business/ website to determine whether your company offerings are already being discussed. If there are any negative postings related to you, do not disregard it. Perform damage control and do your best to present your company and products in a positive light. If your business is yet to be referenced, then you might take steps to have some favourable opinions published.

Paid Online Banners

Banners or pop-ups are aggressive attention grabbers. Personally, I do not consider banner advertising as a good primary strategy but for the purposes of this article it is worth a mention. Banner advertising can be an annoying distraction especially for people who are in the middle of doing something important online. More often than not, banners and pop-ups cause annoyance to the viewer. There are also software and firewall settings that can effectively block them from showing up. It must be said though that there are certain conditions where it can have greater success than the other marketing strategies discussed in this article. I have to admit that there have been a few strategically written banners that have caught my interest and prompted me to find out more about the product or service being advertised. If you will be using banner advertisement, better find a web designer who can create one that can create something that will capture interest, otherwise it would simply be a waste of money.

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Best Internet Home Business Advice

When choosing the best Internet home business for you, there are two main criteria that you will have in mind. First of all, you want something that has very low overheads. Secondly, it is really important that your new business is really easy to manage. You are best off to start doing something you are already good at. Considering the fact that the Internet is a place where people are always looking for new and relevant information, starting a website with tutorials and consulting is probably your best option. As with any other trade, to succeed, you will need several tools. Let’s take a quick look at two of the most important online marketing tools that you are going to need.

Search engine optimisation (SEO)- Most people are going to find your site through a search engine. Since this is the largest source of traffic that you are most likely to get to your website, it is really important to get this right. All it means is that you create your content in a way that makes it easy for the search engines to know what your website is about. That way, when people are looking for information that you have on your site, they will be more likely to find it and come in contact with your business. This involves using keywords in your content that a large number of people use in their Google searches. SEO also involves actively building backlinks from other sites to your website. There are many sites online that describe the myriad of ways this can be done, but possibly the most popular is the use of article directories.

Email marketing – many people will forget the name of your site or may get distracted when browsing through it. Since you have already spent a lot of time making sure they get there in the first place, you want to have a way to retain them somehow. You can do this using e-mail marketing. This tool allows you to very quickly create an opt- in form that people can fill in with contact details. Then you can send them more information about your business in the future.

The best Internet home business advice you can get would be to focus on a specific area or a niche. This is going to give you leverage and establish you as an expert. In addition, it will help you to better target your marketing efforts.

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Keys to Online Success: Quality Content and Search Engine Optimization

Search engine optimization (SEO) is a way to help your website and its content rank higher in search engines like Google, Yahoo and Bing, just to name a few. Most internet users never get past the first page of search engine results; therefore, it is important that your website ranks highly, if not at the top.

A higher ranking in search engine results pages (SERPs) creates more traffic for your website and it is your responsibility as a website owner to do everything ethically possible to make sure your ranking is near the top. One of the main aspects of SEO is the URL (uniform resource locator) and domain name; your domain name should be relevant to the function of your website. A domain name that contains keywords or phrases often has a higher rank within search engines than ones that do not contain keywords. Also, branding is also an important aspect of SEO; a branded website will be remembered more easily because it is distinctive.

Keywords are one of the most important aspects of reaching the top of an SERP; choosing keywords that users are likely to search for will allow your website to rank higher in SERPs. Careful research of keywords with tools like Wordstream, can help you choose keywords most likely to raise your websites rank. Quality content is the most important aspect of SEO; without quality content to back it up, any SEO efforts will prove to be short-lived. Content should be created so that it is valuable for years to come, in other words, timeless content. Timeless content will continue to be referenced and will rank higher than something quickly written with irrelevant content. If you take the time to have quality content on your website, you will be rewarded by higher rankings on SERPs.

Back links are another way to raise your website’s rank; these tell the search engine that other users have found your content useful and deserving of a higher rank. Natural back links are the best; however there are ways to create your own back links through article and video marketing, social media, forum signatures, blog commenting, guest posting or any other technique that allows you to place your link on another website. On page optimization is an SEO effort well worth the time. Making sure you web page is arranged logically; assuring the page title, heading tags, alt and meta tags, interlinks and keyword density are all well balanced and logically arranged when developing the web page will guarantee a higher SERP ranking.

These are just some SEO tips that will enhance your website; however without quality content your website will never reach and maintain a high search engine ranking. There is no substitute for reliable, informative content that users find useful and beneficial. Emphasis should be placed on creating content that will stand the test of time and offer valuable information for many years to come; once this is accomplished, back it up SEO strategies and you will achieve a high search engine ranking.

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Law Firm Internet Marketing Not Just About Articles

I’m the owner of a law firm. I do criminal defense work. Very quickly I learned there is one rule that every business owner needs to remember to be successful – without clients you have nothing. So, I started looking for ways to get clients, and it soon dawned on me that internet marketing was one of the best ways to get in front of people (absent referrals, which are always the best). Based on that realization I started learning everything I could about law firm internet marketing, and what I learned was fascinating.

For example, Google ranks everything based on a twisted popularity contest. It wants to have the best content up top, so it looks for votes from other people in the form of links pointing from one website to another. Google determines what the linked to site is about by looking not only at the site but at the keyword. The more links you have that accurately describe your site, and the more popular the site it comes from, the higher you will be ranked in Google (and the more eyeballs will see your site, and the more people will call… you get it).

But you don’t just have to wait around for people to send you links. You can create them using articles. But, and this is why this article is so important, law firm internet marketing is just all about the articles. It’s about where they come from, what they say, and when they are created. Let me explain a little bit.

First, where the articles come from. When the purported SEO experts start calling you and trying to sell you stuff, they’ll tell you all about the articles they’ll create for you. What they won’t tell you is that they’ll be on sites that Google has identified as spam sites and you’ll get no credit for that article. You must make sure your articles are placed on reputable sites.

Second, once you find a reputable site, the article’s got to be original. Google knows if an article has been published before. Don’t ask me how, but they know. Because of that your articles must be original content. If your law firm web marketers aren’t creating original content they’re worthless.

Finally, the timeline of creation is important. You can’t just throw up your website and start sending a million links to it on day one. In the real world it takes time to build up a good reputation. The same rules apply to the real world. Add your articles a little bit at a time. It will be easier on you and the search engines will like it better.

If you want to find clients, you’ve got to have a law firm internet marketing strategy. Just make sure you take a little time to find out how the game works.

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What Can SEO Experts Do For You

You have a small business, and just laid out a good chunk of money getting a web site design, now you are being told you should hire a SEO Expert as well. You are wondering why you need to spend more money on an SEO expert. The truth is, having a website is just not enough. I have been the lead developer for an Atlanta Web Design company for over 6 years, and I am convinced that most small business sites fail because of insufficient SEO. Many of the online businesses I have seen disappear had tremendous potential, but just never received enough traffic to flourish. As a small business website owner, you should allocate at least 50% of your Internet budget to SEO. In fact, you could simply use something as simple as a WordPress site for your website and allocate the all your budget to SEO, and you would have a much more successful online presence than if you would with a beautiful well designed site that no one ever finds on the search engines.

An SEO expert should be able to provide you the following

A list of high value keywords. An SEO expert performs keyword research to find keywords and phrases in your market that are both well searched and relatively low competition. The goal here is to find low hanging fruit. These are Keywords that you can begin to rank well for quickly and begin to see some immediate traffic, while simultaneously creating backlinks for more competitive keywords. Eventually you should be able to rank for these more moderately competitive keywords as well.
An SEO expert should optimize you site to ensure that all on-page SEO factors have been met. This will help search engines better indentify and crawl your site for the target keywords.
Develop a network of anchored backlinks from varied sources such as blogs, ezine directories, social networks, hubs, lenses and other sites.
Advise you on how to format the content on your site to provide the maximum SEO benefit.
The advantages and costs of a pay per click ( PPC ) campaign, providing you with a clear strategy on how to use PPC to generate traffic and income.

Implementing these SEO techniques can maximize the chance for success for any small business.

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Affordable Website Design or Cheap Website Design?

When looking for an affordable website design, you really need to understand the difference between affordable website design and cheap website design. You can pay the neighbors kid $100 dollars for a website, or you could find a professional Atlanta web design firm that may charge $2,000 for what will look like a comparable site.

If the two sites are comparable, why should you choose a professional website designer? Because they are actually more affordable! Let me explain;

1. A professional web developer not only writes HTMl, understands site design and web standards, they also understand Search Engine Optimization (SEO) and Internet marketing. These are the tools and techniques that will get you listed on the first page of Google and other major search engines. This means more traffic for you, and ultimately more business. A professional web developer knows how to craft a strategic Internet marketing strategy that can generate targeted traffic and increase your bottom line.

2. A professional website developer knows that keyword research is the cornerstone of a successful business website. They will build a website based on the knowledge of what keywords and keyword phrases are being actively searched and they can accurately assess the strength of your competition. Building your site around this kind of knowledge ahead of time will dramatically increase your ability to rank for well searched terms. It take just as much time to design a site around winning keywords as it does to build a website around poor keywords, or worse without even considering keywords.

It is the understanding of the Internet, how to market, and ensure a site is indexed and designed around generating revenue that requires a professional touch.

I would rather have a plain, even ugly site that receives 300+ targeted visitors a day, than beautiful, creative site that only a few people ever find, and is not built specifically to turn visitors into customers.

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Inside An SEO Company

The vast majority of the public know very little about SEO. I work for a Portland and Tacoma based search engine optimization company and you would be surprised by how very little people know about our industry. Naturally, so many of them have gotten burnt by frauds that they think we are all crooks.

Ah, if they only knew how hard we work. Unlike other industries this is a science based off theory more than anything. Goggle has never and will never give us all the factors they use to rank websites. We have a good idea on some major things we can do in order to rank a website high on the search engine but nothing is for certain. What works today could be void tomorrow and what worked for one industry could not work as well for another.

Speaking from experience I have had two websites, one of them a personal injury lawyer and the other a property management company, and spent the same amount of time on them. One did really well and the client is as happy as can be. The other one did not do so hot, I put more work into it, nothing, more work, nothing, and now after seven months its in the middle of page two. Any suggestions??? Go figure, that’s the world of SEO. Just when you think you know it all you realize you are not the hotshot you thought you were.

So when your purchase SEO services what happens. What are you really paying for. Lets outline what happens at my particular SEO Portland company.

Appointment Setters Call You

We have a team of four appointment setters who make calls to local businesses from 8AM-Noon. Many people are rude to them, call them liars, and hang up. Companies who are just Adwords resellers disguising themselves as an SEO company in Portland ruin a lot of potential customers for us. 5% of them say yes.

Sales Team Takes Over

The appointment is logged and the salesman and woman take over. They go and meet with the client. Their job is to listen to the client and see that their needs are. They then proceed to explain to them what we do, a brief description of how we do it, and prices. If the clients likes what he hears he signs a contract for a year. He pays a small fee but most of the billing is not done until he gets to page one.

Web Design

If the client does not have a website then the process is longer. We have to design a website for him from scratch and its very time consuming. Additionally, it has no age value and will take longer to rank.

Optimizers and Content Writers

These guys take the website, if they did not build it themselves, and code it. Every page must have enough content, the right amount of keywords, and be coded to W3C standards. One this part is done rankings will begin to rise quickly.

Directory Submissions

A website will be submitted to 50-100 directories across the net. Directories do not individually cary weight like they used to but collectively are still good to push a website out.

IYUs

These have nothing to do with ranking but increase traffic to a site. There are many smaller internet yellow pages and bring our clients a nice amount of hits separate from what he gets from being first page on Google.

Article Writing

1-8 articles are written for your site and distributed to good article directories across the net. Its time consuming and sometimes tedious work but gets the job done.

Link Building

Other forms of link building techniques are employed. This also is tedious work and sometimes a website needs many links just to get on page. Think getting back links is easy? Ha, I wish, if it was everyone would have them. There is an art to getting links that few people understand.

And that is how our Portland SEO company works. After paying all those guys the owner hopes something will be left over to pay him. But if a website takes too long to rank or has trouble then they actually end up spending more money than they bring in.

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Free On Page SEO Tutorial – You Don’t Need to Pay!

: Image via Wikipedia

If you spend a few years doing Internet Marketing – you will see the fashions come and go – and this month’s fashion is definitely to try to persuade beginner bloggers or businesses trying to get online – that they need to pay out to get their sites optimized for Google. Well its crazy – particularly if you are already using WordPress as a website platform – free on page SEO is easy to do – this is how!

If you are running WordPress its absolutely critical that you change a few settings – but you only have to do these once. Go to permalinks and make sure they are set up to display your post’s title not some meaningless number. Also make sure that your blog’s title and tagline include your main keywords.

First you need to know the keywords you are targeting – no tool can tell you this – you need to understand and do keyword research. So you have you keyword – say “free on page SEO”. Write your post – write it naturally – but after you’ve written make sure you’ve included the phrase in the title of your post, in the first paragraph and in the last.

Now if you are using WordPress make sure you install a free plugin called “all-in-one SEO” or “Platinum SEO” – once you have done that below your editing screen you will have the option to write a new title and meta description for your post. This gives you the option to rewrite the title to make sure the keywords are near the front. Then write a custom meta description which is both attractive to readers and makes them want to click through (as this is what Google will often use to display in the search results) and make sure you include your targeted phrase near the start of the description.

Include your keyword phrase and some closely related terms in your tags.

That’s it you’re done! It really isn’t that hard is it! The trouble is that many people have a vested interest in making things like “on page SEO” look very technical and sophisticated. The reality is that the on page stuff is the easiest to get right – and that most of it you will practically do automatically while you write once you are aware of the rules. Writing for SEO is very little different from writing for readers – in fact there are far fewer “rules” in this SEO tutorial than there is in English Grammar!

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Huge Link Directory and Article Submission List

This list was just updated (11.11.2005)and has over 200 sites ordered by Google pagerank in different categories.

General 128 sites
PR7
http://www.theallineed.com

http://www.ezinearticles.com

PR6
http://www.buzzle.com
http://www.articlecity.com
http://www.articledashboard.com
http://www.goarticles.com

PR3
http://www.tips.com.my/

http://www.articlesubmissions.com
http://www.article-hangout.com
http://www.articles411.com
http://www.articlesworld.com
http://www.articletime.com
http://www.free-article-search.com
http://www.freezinesite.com
http://www.fresh-articles.com
http://www.howitworks.net
http://www.niche-content-articles.com
http://www.websitefuel.com
http://www.articlestreet.com
http://www.articlesubmission.com
http://www.articleshelf.com
http://www.articleavenue.com

2
http://www.thearticleindex.com
http://www.webarticles.com
http://www.newarticlesonline.com
http://www.niche-article-directory.com
http://www.infoarticles.com
http://www.free-articles.co.uk
http://www.content-edge.com
http://www.articlessource.com
http://www.articlepeak.com
http://www.articlebag.com

http://www.mydailyarticles.com
http://www.articlesbase.com
http://www.articlewiz.com

Business 64 sites
PR8
http://www.addme.com
PR7
http://www.bpubs.com
http://www.sbinformation.about.com
http://www.webpronews.com

PR6
http://www.allfreelancework.com
http://www.businessseek.biz
http://www.businessknowhow.com
http://www.biz-whiz.com
http://www.digital-women.com
http://www.powerhomebiz.com
http://www.smartbiz.com
http://www.web-source.net

PR5
http://www.awomaninbusiness.com
http://www.articles911.com
http://www.articlepoint.com
http://www.albertarose.org
http://www.article99.com
http://www.boconline.com
http://www.bullmarketer.com
http://www.businessclique.com
http://www.home-business-tips-newsletter.com
http://www.selfstartersweeklytips.com
http://www.top7business.com
http://www.work911.com
http://www.workoninternet.com
http://www.internetbasedmoms.com
http://www.businessnation.com
http://www.business-opportunity.biz
http://www.ezau.com
http://www.marcommwise.com
http://www.webmaster-resources101.com
http://www.webmasterslibrary.com
http://www.work-at-home-jobs-iowa.com
http://www.webpromotionguru.com
PR4
http://www.biz-ewomen.com
http://www.impactarticles.com
http://www.business-dynamics.com
http://www.businesstoolchest.com
http://businessknowledgesource.com
http://www.cashflowseller.com
http://www.clearviewpublications.com
http://www.equipmint.com
http://www.ezinetrendz.com
http://www.homebusiness-websites.com
http://www.netpreneurnow.com
http://www.profits.cc

http://www.sales-masters-world.com
http://www.uniterra.com
http://www.virtual-professionals.com
http://www.webmasterarticles.net
http://www.onlineinternetcoach.com
http://www.upromote.com
http://www.vectorcentral.com

PR3
http://www.internethomebusinessarticles.com
http://www.articles4business.com
http://www.ebusiness-articles.com
http://www.lyonsinternational.com
http://www.marketingpitbull.com
http://www.marketingtroll.co.uk
http://www.profitpage.com
http://www.SmallbizArticles.com
PR2

http://www.home-based-business-opportunities.com
PR0
http://www.ebusinesshelpsite.com
http://www.forums.ibasics.biz

Internet marketing/webpromotion
PR4
http://www.webpromote.com
PR0
http://webmastertraffictools.com
SEO
PR6
http://www.olate.com
PR0
http://www.site-reference.com
Webhosting
PR5
http://www.WebHostsOnline.com
PR4
http://www.webhosting-articles.com

Self-help/motivational and health
PR5
http://www.alumbo.com
http://www.innerself.com
PR4
http://www.theselfimprovementsite.com
PR0
http://www.healthy-articles.com

Courtesy of the WAHM forums:

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seo tutorials – SEO Link Vine Review

Brad Callen, the SEO guru has launched his latest service called the SEO link vine. He is well known for his other products that he launched in the past like SEO elite, Keyword elite and various other products and services. This new tool or service that he has introduced in the SEO market is about being able to syndicate your articles to the blog network or to join the network in order to get fresh content.

By becoming a part of the various blog networks using link vine, you are able to generate more traffic to your website and also develop more back links.

The purpose of such blog network is to generate back-links and traffic. Most Internet marketers write articles and submit them to article directories for the same effect, but the submission process is time consuming, the quality of most directories is low and that affects the results can you get.

SEO Link Vine the right way, can be deadly effective in:

1. Grabbing near endless top 10 rankings for nearly any keyword you want in Google2. Driving thousands of free visitors to your niche websites3. Turning those visitors into paying customers that stuff your affiliate account with real job-ending income 3 times over.

Brad Callen realised the fact that most internet marketers would earlier write articles and then submit them to the various article directories. This was the only way to generate back links and traffic to their content and their articles page. This process was not only too time consuming but also the quality of most submission directories was not too great either. This in turn would affect the overall result of the internet marketers and the traffic that the article or the website would generate in a negative manner.

Now, this new service or tool that Brad Callen has launched allows you to submit as many articles you want for a monthly fee. Thus, this network submits and distributes your articles automatically over a period of time to different blogs which are of good quality.

The great thing about networks like SEO Link Vine is that for a monthly fee you can submit as many articles as you want and have them distributed automatically over time to blogs of a decent quality. There are many advantages of that.

First of all, it’s fast and easy – you don’t have to spend hours submitting articles, and you don’t even have to wait for your article submitter do it if you use one. Next, the distribution is natural in terms of search engine optimization. You need a continuous flow of links and using such a network removes the extra hustle to regularly submit articles – all you have to do is submit them once and forget about them.

Secondly, in terms of search engine optimisation, the distribution system is absolutely natural. The process of article submission needs a continuous flow of submission links. And when you use a service like Link Vine, it helps you get rid of all the extra hassles that are involved in submitting articles regularly. So all you need to do is just submit your article once and then forget about them.

Looking at SEO Link Vine from another perspective, it’s a source of fresh content for your site. If you need content, you can plug in your website to get content written and submitted to you by other members automatically.

Brad Callen’s Link Vine thus helps you to get quick and immediate results for your article submission and provides you with a fresh source for your content.

More information,SEO Link Vine.

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How Much Should You Pay For Good Internet Marketing Tools?

: Image by miss604 via Flickr

There are a ton of internet marketing tools out there. Some are useful and some are well… crap. How do you know which ones are good? More importantly, how much should you expect to pay for one?

You should expect to pay… 0! Yes that’s right. The best things in life are free (in this case). Let’s start with the obvious ones. There’s the Google Keyword Tool, Twitter, WordPress, Squidoo, EZineArticles, etc. There’s many many more. Without these basic internet marketing tools, we would not get ones that are built on top such as Niche Refinery, TweetDeck, Market Samurai to name a few. There are even more of these but those are the ones that I tested and like.

Free is good but only if it does something for you. Free movie tickets aren’t any good if can’t attend because they’re in another country. Free food isn’t any good if they are a few days old and aren’t edible. And as such, free internet marketing tools aren’t any good if you spend more time using them as opposed to them saving you time. That’s what they are supposed to do. They are a tool, a device that speeds up a particular task.

The Google Research tool is good if you know how to pick good keywords so you can focus your time writing articles as opposed to spending more time using the keyword tool and not writing articles.
If you are in TheKeywordAcademy, then it makes sense to be using Niche Refinery as it speeds up the tasks associated with building a website the TKA way.
Market Samurai makes sense if you are in the Thirty Day Challenge.

Guess what, even the Niche Refinery and Market Samurai can be used for free. You an get a trial and see if they work for you. That’s the whole point in this article- to pick a tool that works for you and not the other way around. If you find that it doesn’t, move on.

Here’s where you can go to get access to these tools:

Google Keyword Research Tool:
https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true

Niche Refinery
Niche refinery is a part of The Keyword Academy, which is an online SEO course that has a $1 first month trial. They have active forums, a keyword research tool (the niche refinery) and a guest posting system. I highly recommend checking them out. I am a member there myself!

Tweet Deck
http://www.tweetdeck.com/

WordPress
http://wordpress.com/

Market Samurai
http://www.marketsamurai.com/

Market Samurai