If you choose to do business with a network marketing company plan on promoting your opportunity with your own website. Otherwise you will be giving business away to the competition. Network marketing companies provide cookie cutter websites for their distributors and expect them to refer people to that. To make this successful you need to be have direct contact with a prospective customer or distributor in person or on the phone.
The problem with this is that you don’t have the freedom to make your website your own unique creation. One that shows your personality and human side. Its basically a landing page, sales page, or order page. You can still build a downline of distributors and possibly even build a large enough group to make average or above average money. Some will go on to make huge amounts of money and retire on the residual income they are earning for the rest of their lives.
The benefit of having your own website is that you can develop it around keywords that will get you high ranking with the search engines. By building a theme based niche website for promoting your opportunity you position yourself as an expert in your field and become a solutions provider. If for some reason 6 months or 1 year, or at some time in the future you drop out of the network marketing company you are with you will still have your website that you can continue to develop and monetize off it on your terms.
As long as you are providing fresh content to your website on a consistent basis this becomes an investment in your future. Your own website and learning how to build a web page gives you freedom in your business you would not otherwise have. Thanks to the evolution of the internet and web 2. 0 building a website is not as difficult as it once was. This gives you the latitude to promote more than one product or service and you can do it on one website.
The trick is to build a niche website that you can develop into a business with many different programs and products. The internet is here to stay and it offers many marketing advantages that offline does not, eventually everyone is going to have to learn how to use it.
Having your own website for promoting your opportunity as a network marketer is a must. It is a very handy tool, and when you learn the skills, you will be glad that you have one. Maybe not to rely on 100% but to use as another way to help build your business.
The problem is most people do not know how to build websites. They do not know how to drive traffic to them. And for the most part they don’t want to learn.
The moral of the story. . . . . . get yourself your own website for promoting your opportunity. How you apply it is up to you. Just be smart about it and don’t ignore offsite methods which would blend well with onsite dynamics.
How To Choose The Right Site Builder For Promoting Your Opportunity.
Web builders have been introduced primarily to service entrepreneurs who don’t know how to program in HTML or any other programming knowledge but still want control and flexibility that comes from creating and maintain their own website. Using a good web site builder can make your life much easier.
Before purchasing a site builder for promoting your opportunity you have to determine what your needs are. For those involved with a network marketing company that is fairly easy to narrow down. You need a site builder for building content, making sales, and attracting traffic. Building a website/business does take time so don’t expect your site to have staggering numbers overnight. Once you build keyword focused content pages and the search engine spiders find your site the numbers will improve. The key is to keep adding more content. Each content page is another door for your visitors to find you. So the more doors there are the more popular you become as long as you are using the keywords properly and providing value and being a solutions provider.
Free Trial Or Demo
Most site builders will offer a free trial but you will still need to make the purchase first. The 30 day money back free trial is common with site builders. The best site builders will pro rate their guarantee for up to a year. Usually they never have to return the money because they do as advertised. If you are new to building a website for promoting your opportunity this gives you a chance to take it for a test drive and try out the tools. Keep in mind there is a lot to learn even without the need to know HTML coding. It can get overwhelming so I suggest capitalizing on the full 30 days to be sure you are comfortable. You will not learn everything in 30 days but you will get a good feel for the software.
Does the site builder require you to use their templates or can you create your own?
A large number of site builders will force you to use their templates. There are reasons for this the main one being it enables the site builder to keep their rates down. Another is they want their templates branded so others recognize them as to belonging to their software package. If you have to use their templates you are pretty much stuck but if they offer a large selection you should find one that suits your needs. Some site builders will allow you to customize your template right down to graphics, headers, and footers. Remember a pretty site doesn’t drive traffic to your opportunity. Content and the tools do.
Do They Provide You With A Free Domain Name?
Most do but some don’t. Choosing the right domain name for your opportunity is much more important than your look and feel. Your domain name should be relevant to your sites theme and keyword focused. Choosing “your name”. com usually won’t drive traffic to your site. I like to use longtail words ( three-or-more-words) in my domain name and page titles and connect them with dashes as shown. That is a matter of choice. Some people prefer to use more generic words to be found. Longtail words are more targeted. A good site builder should explain what longtail words are and why they are so important.
Do They Give You Enough Disk Space for images?
Is There A Limit To The Number Of Pages That You Can Build?
How many Sites Can You Build With The Site Builder?
The answer to the above questions comes down mostly to bandwidth. Unlimited bandwidth is what you want. Unless you plan on keeping your site small which is not recommended for promoting your opportunity. Also check into their security system and data storage.
Customer Service
Guides And Tutorials
If you find the answers to the above questions as favorable you very well may have found a site builder for promoting your opportunity that fits your needs. Do your research and you will be well on your way to a web site builder that meets your needs and gives you quality, professional results at a reasonable price.
Site Builder Reviews For Promoting Your Opportunity.
Go Daddy – Website Tonight
Go Daddy offers a web builder that is called Website Tonight which comes with three plans of varying sizes. Each plan has different pricing options based on how far in advance you want to pay. The purchase of any one of these plans comes with free hosting but you still need to purchase your domain name which you can get for a discount.
Website Tonight is an online software package that operates using JavaScript which is more than enough to get a nice website built for promoting your opportunity. Building a 50 to 75 page website using this software should cause few problems. The main problem that Go Daddy has is when the sites reach the 100 page mark. Things start to go slow and if you are building your pages on the software rather than in a text editor the system may lose your work. This can be very frustrating. I always write my content in a text editor and save them to a file on my computer. Not only for Website Tonight but also for other web builders that I use as well as Squidoo and Hub Pages. It is safest, it has spell checker, and I can always have access to the pages in the event of an emergency.
GoDaddy has a great selection of templates to choose from and a large quantity of templates. You also have the ability to customize your templates to suit your wants and needs. For more experienced users you can insert your own HTML script.
Go Daddy’s customer service is more than above average. They address the issue and help solve problems in a friendly manner. I have had several occurrences to talk with them and my experiences were pleasant and more importantly my query was answered.
All in all Go Daddy is a good choice for promoting your opportunity. I would rate it as average as for site builders and once you get used to it its fairly easy to use.
Site BuildIt Review
The Cream of The Crop
Site Build It also referred to as SBI is all that it is advertised to be. Dr. Ken Envoy its creator has put together a massive set of tools in a user friendly software package that “gets the click”. SBI is famous for C-T-P-M. Content-Traffic-Presell-Monetize. SBI comes with a 10 day action guide which leads you down a path to building a profitable web business. SBI is a network marketers dream because it was originally built with mlmers in mind. Promoting your opportunity with SBI and utilizing the tools, tutorials, and guide is a recipe for success.
There is no website builder in the marketplace that gives you more detailed information about search engine optimization , building keyword focused content pages, and marketing. Before you even get started building your site and choosing a domain name SBI is taking you through a process using its famous Brainstorm It tool to figure out your sites concept, feasibility, and monetization potential.
Brainstorm It allows you to enter keywords (seed words) and comes up with your master keyword list. When you enter a seed you then check it laterally and vertically in Brainstorm It to come up with profitable keywords which form your site blueprint. These keywords have been checked for supply and demand and then rechecked for the number of times searched which leaves you with keyword profitability.
Once you trim down your master keyword list to 200 or more profitable keywords you move on to the site building process. Your master keyword list is now your site blueprint each keyword being a topic for a new page. As you build each page in SBI’s block building module and before you upload it the analyze It tool checks your page for keyword density. It then reports back to you where you need to make changes so it is optimized properly for the search engines. When your page passes the analyze it test your page is ready to be uploaded and go live on the internet. Using Brainstorm It properly thanks to its connection with wordtracker is a foolproof way of creating keyword focused content pages for promoting your opportunity.
SBI is not perfect though. One of the biggest complaints is newbies getting overwhelmed with too much information. I remember feeling that way myself. Personally I don’t see how too much information is a setback but SBI leaves no rock unturned. That is why following the action guide and understanding the tools
is critical, working at your own pace essential, and learning the theory behind it vital. There is one or more video tutorials at each day of the action guide, which isn’t a bad thing. I prefer video tutorials over straight text anyway. It keeps me focused and tutorials are easier to comprehend.
I remember being skeptical about purchasing SBI and feeling that the cost was a little steep. I know better now since I’ve had the opportunity to see and use the tools. Comparing the cost of SBI to the cost of a yearly subscription to wordtracker makes it a bargain. Wordtracker costs $329. 00/yr. And SBI is only $299. 00/yr. Plus it comes with a 30 day money back guarantee and also pro rates the yearly fee if you choose not to use SBI past the 30 day deadline.
In a nut shell Site Build It is an excellent choice for promoting your opportunity, getting an education, and learning about search engine optimization.
One last tid bit. SBI owners are like one big fraternity. They are loyal to Site Built It, sensitive about Site Built It, and since 35% of SBI sites rank in the top 1% of all websites glad that they met Site Build It.
Blinkweb Review
Blinkweb is a new service that allows anyone to build a web site through point and click technology.
BlinkWeb is similar to Google Pages. You can create a multi-page site, choose a layout and template from their gallery, and drag and drop different components onto the pages. BlinkWeb has more features targeting Internet Marketers, though.
BlinkWeb right now consists of a contact form, a guest book, Google Maps integration for showing where an address is, Google Adsense integration, and a custom HTML widget. You can also include paragraphs, a paragraph with an attached title, images, and a paragraph with an image embedded in it, along with doing a two column layout for part of the page. You can also easily add in video and Flickr integration.
The templates available are limited right now. You might find something for promoting your opportunity, or you might not. The widgets available are also limited. They’re fine for basic sites, but you’ll have to use the custom HTML widget for anything more complicated.
One of the attractive points about BlinkWeb is that it offers a Sales Letter as a page type. These pages have a different templates, all modeled after typical Internet Marketing type sales pages. So putting up a simple sales page for promoting your opportunity with BlinkWeb is very easy.
Another type of page is a blog page. This provides the standard blog sorts of widgets and a sidebar. Of course, you can specify the typical SEO information, such as meta keywords and description, and the page title.
BlinkWeb is definitely targeted toward Internet Marketers. They offer a five day lesson in how to earn using BlinkWeb, which basically walks you through an overview of developing an information product and using BlinkWeb to create a sales site. They also provide a Facebook widget for promoting your opportunity on Facebook easily.
Promoting your opportunity can be done for free using BlinkWeb. So what does BlinkWeb get from it? In Day 5 of the lessons, they suggest you obtain a domain name instead of using a subdomain of BlinkWeb. com. The way you can use a domain of your own that’s built into BlinkWeb is to purchase web hosting from them. You get the domain itself for free, and web hosting at $1 for the first month and $14. 95 a month after that.
BlinkWeb does do what it says. Anyone can make a web site with it, although you might need to figure out what to put into the meta keywords, etc. And, you can do it for free, and get your web site up and running and perfected before you make a decision on whether you want to pay $14. 95 a month basically to use your own domain name with the site.
Having your own website for promoting your opportunity makes it easier for you to create multiple streams of income. Your network marketing company may not be thrilled that you are promoting your opportunity this way but it sure beats pounding the pavement, making cold calls, and dealing with rejection.
Search results for 'how to create mlm website tutorial':
Promoting Your Opportunity
Search engine optimization (SEO)
World’s major SEO companies
Google, AOL, Info Space, Yahoo, Askewest, MSN, AltaVista, Lycos, AllTheWeb, Netscape, Looksmart, Go/ InfoSeek, Overture, NBCi/Snap, Kanoodle, IX Quick, Northern Light, Excite, DMOZ, WiseNut, Teoma, Hog Search, MetaCrawler, Dogpile Web Search Eureka,EuroPages, Free Find , Go. com, Mirago, Nerd World, Northern Light , Open Directory Project, OpenText , Planet Search, Scoot, Starting Point , UK Directory , Webtop, Yellow Web
SEO an Overview
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.
There are no Search Engine Optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a “follow the leader” approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders”, you can “beat the leader” and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay. com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages. . .
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
• Attracting prospects to a web site
• that is properly designed to encourage visitors to browse like Web Site Design
• leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
• Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
• Attracting prospects to a web site
• That is properly designed to encourage visitors to browse like Web Site Design
• Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
• Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
SEO Case Study
• Do you have any intent to sell your product yourself?
• Do you have any intent to sell this product through a traditional retail channel?
• Have you decided to sell this product via the Web?
• Determine What You Have To Sell
• Determine Who Already Needs What You Have To Sell
• Determine What They Will Pay For What You Have To Sell
SEO Guidelines
• Obtain A Domain Name And Site Host
• Search Engine Marketing Through Links
• Search Engine Marketing Through Public Relations
• Search Engine Marketing Through Banners and Print Media
• Search Engine Marketing Through Strategic Relationships And Reciprocal Links
• Search Engine Marketing Through Email Discussion Groups And News Groups
• Search Engine Marketing Through A Bulk Email Program (Careful!)
• Measure Progress And Change Only One Thing At A Time
• Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a “gift” to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own “tell-two-friends” referral script on our site.
10. Have the site be “High Class”. Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements. (Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and “storyboard” your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8½ x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of “cute”. And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon. com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously “things” that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by “surfing” my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28. 8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don’t add graphics just to be neat — an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
• Make sure the site is rated for Family Viewing (keep it clean).
• Be courteous to other authors at all times — respect their copyrights, trademarks, and intellectual property.
• Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
• Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
• Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
• If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don’t work and there may be legal problems).
• Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
• If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!
Search Engine Placement through Search Engines, Links, and Awards
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
There are many Web businesses offering to list your site with search engines or directories for FREE for a few sites, and for a small fee for other sites. The key is that over time, the categories change, the registration format changes, and there is a great difference between being submitted and being registered. At present, there is a 25% mortality rate for search engine sites every few months, and those that survive do so by upgrading categories and registration formats.
Search engine placement requires some homework. Before making this commitment, make a written note with the below information:
1. Your Web address (URL) in the form of http://www. yoursite. com
2. Your email address in the form of yourname@yoursite. com
3. The title of your Home Page in the form of “yoursite -products for {need}”
4. A 40 character product description
5. A ten to twelve word site description (your site probably)
6. A twenty-five word site description
7. A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.
8. A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site
9. A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)
Mahesh Ugale
Netland India
netland india
