So when I say partner websites what I really mean is links but the reason I say partner website is because it implies there’s some kind of mutual relationship there. You see I get link exchange requests every day because I have a lot of websites and many of them are highly ranked. But if someone who hasn’t really looked at my site just sends me a generic mail out of the blue how likely is it to be of value? I wanted to look at how you can get real references to your site that will help with your overall marketing strategy.
If you’re an online store the first thing you should do is get all of your suppliers to talk about what you are doing on their site. The reason I say talk about and not just “get a link” is that an article explaining who you are and why people should check you out is going to help you much more than a link buried on some resources page 10 levels deep.
Is essential to find people who are in the same market as yourself because a reference from them will always carry more weight than some random site. This is a problem for some online stores as the sites in the same marketplace are often competitors and you don’t exactly want to be talking about them on your site. However look a little broader, i.e. if you sell fishing rods look for companies who sell fishing boats, it’s related but you’re not exactly in competition with them.
Viral marketing sounds complicated but it’s actually a really easy way to reach out to other companies and bloggers to get them talking about you. Something as simple as an online competition for one of your products can really create a buzz in your sector. Make it interesting by asking people to answer a technical question on your products before you let them enter, people love a challenge!
So as you can tell I think that building links and promoting your site are essential factors if you have any hope of earning money online, I hope this article helps you to succeed in the seo world.
