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Are you using a marketing research proposal example as a baseline for your own proposal documents? There is no harm in doing this. But you do have to make sure you still base your own proposals on solid objectives and goals. This ensures that your proposal stand the best chance of approval.
Step one for writing your proposal document is always going to be establishing what objectives you have. This may be a clear vision for the type of problems or issues you want to clarify or resolve within your company. For example, you may want to investigate whether customer loyalty schemes have a clear sales increase for your products over the long-term. Backup any of these research objectives with previous analysis work that you completed or reports you have seen. Provide a background section as a preamble to why the research work has been proposed.
Marketing teams are more concerned about the actual research methods being defined in the proposal. These should explicitly state what type of research surveys/approach is to be done and by whom. Quite often, it pays off to provide a small handful of research approaches to give management some options and flexibility about budgets. Provide additional information around how data will be analyzed and the clear applications this has for your company (e.g. product marketing decisions). It is important also state how the market research work will be reported back to management at various intervals. This may be necessary if management decide to shutdown the project early.
Finally, provide full estimates for how much all of the research work is going to be cost. Make sure to include details of any contractors are additional resources that are going to be necessary. Several estimates may be required if you’re proposing different research types. Last of all, fill out an executive summary section which will highlight the key objective of your research work and the implications this has for the firm.
