Search Engine Optimisation is becoming increasingly important in today’s marketplace. Would you like to do your own SEO? If the answer’s yes, let’s begin.
*** Choose the right keywords ***
Identify the most popular keywords for your site using web and PPC data. Try the SEO Keyword Generator at http://www. searchengineoptimising. com/keyword_generators/overture. htm, the Google Keyword Tool at https://adwords. google. com/select/KeywordToolExternal, or the free trail of WebCeo avilable at http://www. webceo. com (Trail has a 5 keyword limit).
Use the information gathered to estimate the likely conversion ratios or use some pay per click advertising to identify your best performing keywords.
*** Optimise your Site ***
1. Get your best keywords inside the title, h1, h2, tags and menu items. You can also use bold to place emphasis on your keywords. Target 1 to 3 keywords per page.
2. Make sure there is no duplicate content. For example, does http://example. com and http://www. example. com show your pages but act as separate sites? If so, add a redirect to your . htacess file to redirect http://example. com to http://www. example. com.
3. Use mod_rewrite for dynamic pages to show them as static. Ensure they all have at least the title, description and keyword meta tags.
4. Ensure there is a good internal linking structure: Ensure links are visible in source code. Do not use JavaScript. It is possible to use a combination of CCS and JavaScript to produce attractive search engine friendly menus. For example, http://www. htmldog. com/articles/suckerfish/dropdowns/example/
5. Check for and fix broken links: Try: http://validator. w3. org/checklink
6. Ensure your HTML and CSS Validates. Try: http://validator. w3. org
*** Build Links ***
Now that you have a search engine friendly site, it is all about getting links.
1. Check the back links of your competitors and get your link where you can. Yahoo provides a much more complete list than google type links:www. yourcompetitorsaddress. com into the search box at http://www. yahoo. com.
2. Do whatever possible to get authority links. Link bait such as free tools, free guides or tutorials will make it easier.
3. Submit your site to web directories. A good search engine friendly list can be found at http://info. vilesilencer. com/seo-friendly-list. xls.
4. Write Articles and submit them to as many sites as possible. Don’t forget to add a link to your site in the Author section.
5. Use social networking sites, blogs and forums to build links to your site.
*** Keep the Link Juice Flowing! ***
If you ever need to change the domain, the structure or a web address within your site always implement a 301 Permanent Redirect, that way you can make the changes without risking your hard earned SEO results.
For an entire site: Redirect 301 / http://www. example. com
Just a folder: Redirect 301 /olddirectory http://www. example. com/newdirectory
Just a page: Redirect 301 /oldpage1. html http://www. example. com/newpage1. html
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A Succinct Guide to Search Engine Optimisation (SEO)
A Brief Look And Overview Of SEO Techniques
Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it’s important to have something that the search engines can read. If the content can’t be read by search engines then they can’t index it, and if your site doesn’t get indexed then it won’t be found when people search for it on Google, Yahoo, MSN, or anywhere else. This short tutorial will outline what SEO is, how it works, and some unethical SEO methods that you should avoid.
What is SEO?
SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. SEO is all about maintaining and building websites that get ranked highly on the major search engines.
You see, when people use a search engine, they generally don’t look beyond the top 20 or so results. If you want to make any money from your website, you need to get ranked in the top 20 out of potentially hundreds of websites.
How Does SEO Work?
Search engines maintain a huge database containing information from individual websites. Most of the information search engines collect isn’t listed on their results pages, but it is taken into consideration when it comes to deciding those results’ rankings.
It is very important that you encourage the search engines to rank your website in a high position, and you can do this through the keywords that you use on your website, as well as when you submit it. If the keywords you use in your submission tool don’t match the ones on your site then you could harm your rankings – be sure to have all the keywords you want to use on the website itself before you submit it.
Most websites don’t focus on their topic well, and so keyword lists containing 50 or more phrases per page are recommended. By focusing some of the pages of your site on keywords, you will score higher with the search engines.
Free Search Engines.
The major search engines on the Internet are still free, and it’s not hard to take advantage of this free advertising – you can do it in as little as an hour.
There are several companies that provide free SEO tools, or you can pay a professional to take care of it for you. Looking around on the web will turn up all sorts of useful resources.
What is Unethical SEO?
Unethical search engine optimization techniques can be unlawful, unscrupulous, or just in bad taste. You’d be surprised how many people use these methods. A lot of what is now called unethical SEO used to be accepted, until people went overboard and it started to have a negative affect on the web as a whole.
Keyword stuffing is when your site consists of long lists of keywords and nothing else. Don’t do it. There are ways to put keywords and phrases on your site without running the risk of getting banned.
You may have seen ‘invisible text’ if you’ve been selecting the text on a page and found words that are the same color as the background. This text is often lists of keywords put there in the hope of fooling search engine spiders while hiding the words from visitors. This is considered unethical, and you shouldn’t do it.
A doorway page is a page that isn’t designed for real people to see – it’s purely for the search engines and spiders, in an attempt to trick them into indexing the website in a higher position. This is a big no-no and should be avoided.
Even though unethical SEO is tempting, and does work, you shouldn’t do it – not only is it annoying to users, but it’s likely to get you banned from the search engines sooner or later. You sites’ search engine rankings just aren’t worth the risk. Use efficient SEO techniques to get your site ranked higher, and stay away from anything that even looks like unethical SEO.
SEO is a set of techniques used in order to attract visitors or prospective customers to your website, and the goal of a search engine is to provide high quality content to the users of the Internet. These two objectives are not in opposition, if you do SEO the way it should be done.
Just Released. How To Sky Rocket Your Search Engine Rankings In “Less Than 30 Days” And “Dominate Your Online Business Market” With Ease! – http://www. search-engine-optimization-training-resource. com/adb/
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doorway pages tutorial (2)Boost Your Home Business Ideas With This Free SEO Link Building Tool
If you are an experienced Internet Marketer, chances are that you would have used or heard about Brad Callen’s SEO Elite software. It’s an excellent SEO link building tool to boost your home business ideas to help you achieve high search engine ranking quickly and easily. I have yet to buy this product mainly because it’s pretty expensive and I wanted to look for an alternative software which is equally good but more affordable. I came across a free SEO tool, which does almost everything that SEO Elite does and the best part of it is that it is free! The software is called Webceo
This SEO tool helps you find keywords, find your link partners, optimize your pages, manage PPC campaigns, shows your link popularity and gets you informative traffic reports. That’s quite a lot for something that you get free, don’t you think?
I found this free seo tool easy to install even with my old computer and I was able to start using the seo software after about 30 minutes as the software download does take a bit of time. The first thing that quite impressed me was the voice-simulated tutorials made available to you in learning the various topics provided as training. I did find myself replaying some parts of them until I really understood each topic. (thanks to the sweet sounding female voice doing the on-screen training)
Although I don’t own SEO Elite, I have read from people who have used it for link building that it actually does everything SEO Elite does and a couple more and it doesn’t cost a thing. One criticism some of them have is that it is not as user friendly as Brad’s software. Unfortunately I am not able to make this comparison and to me this free seo tool is simply amazing. I would think that a little unfriendliness in the product is acceptable to me since it is free and serves my basic SEO requirements for my home business ideas anyway. I believe that products given away free are not necessarily bad or of lower quality. Giving away something free is often the way that people sell a product with an upgradable program as in this case. The business owner or product creator uses this free SEO tool as a marketing investment to generate more sales on other core products and services.
To give you a better understanding of what you can expect from this free SEO tool, here is a short summary of some of the main features of this SEO software: 1. Find Your Niche
Find Keywords:
It helps you do niche keyword research and you can build a list of the most relevant and effective keywords in order to optimize your home business site. )
Optimize pages:
Tells you the changes you should make to your pages to help your home business site rank among the top 10 listings in the search engines. )2. Promote Your Site:
Submit URL
Get registered with the best search engines and directories. But my advice and that of many other SEO experts on this is it is not recommended to submit your URL to search engines. Instead, since your site is new, it is recommended to obtain some back links from relevant theme sites and do lots of blog comments. This should help to get your new site indexed much faster by the search engines. )
Find Link Partners
Find your potential link partners. This free SEO tool has a feature, which allows you to select your targeted keywords that you are presently ranking. Evaluate those websites with similar theme with their page ranks listed for you. You can now start to manage correspondence with the site owners to obtain their links. A suggested text is also provided for your email communication with your future partners. )
Manage PPC Campaigns
Lets you take full control of your paid search engines. New account registration with the search engines. Add datasets for your accounts and lets you manage your PPC accounts very easily. )3. Analyze Your Home Business Ideas Website
Check Ranking
Show your current search result positions of your website for the targeted keywords in the search engines. You can use this feature to monitor how your Home Business Ideas site progresses over time.
Analyze Link Popularity
Tells you the number of links to your Home Business Ideas site found by the search engines. The free SEO tool shows you who link to you but more importantly who your competitors are. Take full advantage of this important information on hand to increase your link popularity. )
Traffic Reports
Provides information about your visitors and shows you how profitable your site is. Discover which ad campaigns are doing well. )4. Maintain Your Site
Control Site Quality
Check your Home Business Ideas website for all types of errors and correct them –, missing ALT attributes, broken links etc)5. Get This Free SEO Tool Now
Although I have just started using this software and therefore not used all the features the results look real promising and I found it easy to use too. I think it’s a great link building tool to have if you want an excellent free SEO tool for link management for your home business. As for me I can say I have found an alternative to SEO Elite, to boost my home business ideas. And it’s free!
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boost my seo free (1), hotvampires net (1), monitors your link (1), Online opportunities submit url (1), online opportunities submit your url (1), submit an url seo (1), submit url business idea (1), video management your link (1)Top SEO Tools Comparison ? Best SEO Softwares Reviews
Top SEO Tools Comparison – Best SEO Softwares Reviews Web CEO – www. webceo. com Overview Web CEO is a comprehensive SEO software suite. In fact, it goes beyond SEO and assists in overall website promotion. It has a smart user interface that helps to automate most of the repetitive tasks & encourages you to adopt a more structured approach towards search engine marketing. Expert Rating: Customer Rating: FUNCTIONALITY: Advance EASE OF USE: Moderate Features : 4 out of 5 Usability : 4 out of 5 Customer Support : 4. 5 out of 5 (Details) Return on Investment : 4 out of 5 Overall Expert Rating : 4. 12 out of 5 $199 It helps you to find the most effective keywords by comparing keyword popularity & competition, manages your PPC campaign with service providers, like Google Adwords and helps in validating HTML coding. Web CEO comes up with a very useful website auditing tool that can easily improve the performance of your web pages. It provides information about broken links, missing images, erroneous displayed graphics, slow pages and missing META information. Features Provides customized tips regarding on page optimization Ranking Checker Monitors your website rank on multiple search engine Search Engine Submitter Submits your site on major search engines automatically Keyword density Analysis Analyze the density of your target keywords on your website Keyword Research Suggests alternate keywords for your SEO Campaign and helps you find the best one Number of keyword suggested Limit on the number of keywords suggested by the tool Daily word search SmallBiz Edition – 50 Professional – Unlimited Suggest keywords on the basis of daily keywords search on major search engines by your customers Article Submitter Submits your article on major article directories automatically Create Link pages Helps you create multiple link pages for exchanging links KEI Helps you find the most effective keywords by comparing keyword popularity & competition HTML Validator Helps in validating HTML coding PPC Manager Helps you manage your PPC campaign with service providers, like Google Adwords ROI Calculator Allows you to quickly find out if a PPC campaign is worth your money Pros Follows search engine submissions guidelines Web CEO is quite particular about following submission guidelines of various search engines. It submits web pages to search engines in a non-spam manner by following individual guidelines on each of the major search engines to prevent accidental tagging as spam. Advanced Webpage Editor Web CEO also provides an advanced website editor that helps you manage the robots. txt and other definition files through an integrated interface. It makes tracking and managing the SEO campaign easier. Website Auditor Web CEO comes with a very useful website auditing tool that can vastly improve the performance of your web pages. It provides information about Broken links, missing images, Incorrectly displayed graphics, Slow pages and Missing META information. Taking care of these keep your customers happy and boost your page rank as well. Cons Issues with FTP Client Web CEO comes with a very useful website auditing tool that can vastly improve the performance of your web pages. It provides information about Broken links, missing images, Incorrectly displayed graphics, Slow pages and Missing META information. Taking care of these keep your customers happy and boost your page rank as well. Customer Support Online Help Desk Chat / Forum Email Phone Customer Reviews Average Customer Rating: (Out of 50) Mike Grehan, Author — Search Engine Book “Web CEO Suite 4 looks like a real contender. … It is billed as a suite of power packed solutions and it has to be said: it’s impressive and professional. Web CEO not only does rank checking and submitting (as most of these packages do) it also has its own keyword database to tap into. As it’s an ASP model, this means that you are always completely current and never using out of date software. Each time you log in and get going, you’re using the most recent data every time. …I can tell you this for sure: this is a real contender in the professional SEO stakes. Do yourself a favour and download the evaluation copy now. I think, like me, you’ll be very impressed at its look, performance and future potential” Peter Da Vanzo, Editor — Search Engine Blog “There are numerous search engine optimization packages around, however this is one of the most comprehensive. Unlike similar tools, Web CEO includes inbuilt keyword research software, so you can establish exactly which keywords you need to target before the technical optimization work begins. In all, Web CEO features nine separate website promotion tools. Recommended. ” Sumantra Roy, SEO— LinkExplore “I have been optimizing web sites for the search engines for more than 4 years now, and this is the first software that I have seen that does almost EVERYTHING that a web site owner might want it to do. Once you get this program, you can bid good-bye to most of the other programs that you may have used or tried earlier – you won’t need them anymore. Once you get Web CEO, you no longer need to spend hundreds, if not thousands of dollars in purchasing each application separately. Also, if you hate programs that have a steep learning curve, you will be pleasantly surprised with Web CEO – it is so easy-to-use that you will be up and running in almost no time. If, like me, you value your time more than anything else, downloading Web CEO will probably be one of the smartest decisions you will ever take for your business. ” Paul Horner— themexp. org “ I’ve already recommended your software to a few other SEO guys. I’m even giving a presentation at a local Art Web School about SEO. I’m going to drop WEBCEO’s name to the students. This software has helped me get some of my sites like Themexp. org in the top ten of Google with such huge searches as themes, “desktop “themes”, “windows themes” and “xp themes”. Thanks again for your support. Have a great day!! ” Morgan Carey AKA SEO GUY, Owner — SEO-GUY. COM “WEB CEO, I get asked to test and review pretty much EVERY new SEO Software that comes onto the marketplace, and most of the time I do! But honestly the only one I have been compelled to write a testimonial for was WEB CEO. The ranking tools make reports and quick rank tracking a breeze and the keyword research tool is one of the “must haves” for any good SEO. If you are thinking about buying a high end SEO software, I suggest taking WEB CEO for a spin, you will be glad you did. Cheers” Read more Customer Reviews. . . Pricing Options Version Keyword Ranking Per Run 30 Days Money back Gurantee Price Web CEO Small Biz Edition [Recommended] 30 Available $ 199 Buy Now Web CEO Professional Edition Unlimited Available $ 389 Buy Now Free Offers: Great if you are new to Search Engine Marketing (SEM) and Optimization (SEO) OR want to evaluate Web CEO® as a solution for all your search engine marketing and Web analytics needs. Free Edition: * Includes 12 tools for every aspect of SEO from keyword research to keyword reporting to specialized Web analytics * Use the HitLens live Web analytics service 15 days for free to analyze your visitors, advertising and marketing campaigns, and improve conversion rates. * If satisfied, pay as little as $9. 95 (!!!) and keep on improving your Web marketing results. No time limitations. No nag screens. Yours for free for ever. Site promotion and analysis workflow is based on the Integrated Approach Basic online training in search engine marketing and virtual certification ($97 value!) Free support through a dedicated Support Angel IBP (iBusinessPromoter) – www. ibusinesspromoter. com Overview iBusiness Promoter is a multi-award winning website promotion software tool. IBP helps you in achieving high search engine rankings effectively. It is always up-to-date and helps you optimize your web pages for the latest search engine algorithms. Expert Rating: Customer Rating: FUNCTIONALITY: Advance EASE OF USE: High Features : 4. 5 out of 5 Usability : 4 out of 5 Customer Support : 4 out of 5 (Details) Return on Investment : 4. 5 out of 5 Overall Expert Rating : 4. 25 out of 5 $ 249 iExpertsforum Presents Top 10 rank Guarantee on IBP within 90 Days or Money Back Apart from providing customized tips for on-page optimization, it submits your website to major search engines automatically and monitors your website rank. IBP also provides 1 year guarantee for top 10 ranking with money back offer if products fails in achieving the claim. Online Help Desk is available as support facility. Features: Ranking Checker Monitors your website rank on multiple search engine Search Engine Submitter Submits your site on major search engines automatically Keyword density Analysis Analyze the density of your target keywords on your website Keyword Research Suggests alternate keywords for your SEO Campaign and helps you find the best one Number of keyword suggested Limit on the number of keywords suggested by the tool Unlimited Keywords Daily word search Suggest keywords on the basis of daily keywords search on major search engines by your customers Article Submitter Submits your article on major article directories automatically Create Link pages Helps you create multiple link pages for exchanging links KEI Helps you find the most effective keywords by comparing keyword popularity & competition HTML Validator Helps in validating HTML coding PPC Manager Helps you manage your PPC campaign with service providers, like Google Adwords ROI Calculator Allows you to quickly find out if a PPC campaign is worth your money Pros Guarantee on Top 10 rankings Provide guarantee for top 10 ranking. If you don’t get top 10 rankings, you’ll get your money back. This guarantee is valid for a full year after your purchase. Unique Search Engine Submitter IBP has the most user friendly Search Engine Submission Tool. It has simplified the tedious submission process and made it a task that takes just a few clicks. Comprehensive IBP Reports The IBP reports have been a favorite of SEO Consultants for a long time. It provides exhaustive analysis on many aspects. However, you need to be an internet marketing expert to actually use these reports. Link Partner Identification IBP has an evolved mechanism for identifying & linking up with partners. It comes up with good matches and is also very user friendly. Cons Limit on Updates The updates for the IBP software are only free for the first year from the date that it was purchased. You need to pay for the succeeding years. Customer Support Online Help Desk Chat / Forum Email Phone Software Updates Free search engine updation and program updation for 12 months. After that you will have to pay US $59. 95 for 6 month and US $99. 95 for 12 month. Customer Reviews Average Customer Rating: (Out of 75) Ed Keay-Smith, AdWordsMarketing. com,says: “I now have many of the top positions on Yahoo, MSN and have far improved my position on Google to the 1st, 2nd or 3rd pages for keywords relating to my website. I liked that I could download the IBP trial version to test drive it before I spent my money. I was so impressed with it that I would have been stupid not to use it. I really liked the way that I could customize the reports for my clients when doing SEO work for them. This aspect alone has won me tens of thousands of dollars worth of fees when using this part of the software. ” Dennis Begnoche, Palm Springs Art, says: “I also wanted to show some of the results I am getting now with IBP. Thanks so much. Never had #1 positions before on Yahoo, Google, MSN, AltaVista. Thanks so much, your program is great. ” Mike Goodier, LibraTypingServices. co. uk, says: “My very first attempt with IBP has brought me straight into the Network (MSN, BBC, HotBot, etc. ) at position #1 out of nearly 400,000 sites! Incredible, thank you!” Marcus Allen, OrlandoVacationsOnline. com, says: “I wouldn’t normally get too excited about a product but when something like IBP has pretty much quadrupled your online income, it’s only fair to make it known! I recently upgraded my IBP, spent a few hours working with it over a two week period and the rest is obvious. [. . . ] Our website is positioned at numbers 5, 1, 2, 2 and 1 respectively! Need I say more? It’s all due to IBP. IBP has secured us an extremely good position in the hugely competitive Travel market. Thanks Axandra!” Jeremy Cobb, NaturalSearchMarketing. com says: “I’m a professional SEO advisor for a firm that coaches webmasters to dominate in the search engines. I’m an IBP convert from ****, and nothing has helped my clients more. IBP is so user friendly that my clients pick it up with ease. I recommend it to all of my clients and I would recommend it to anyone who is trying to dominate the engines. From a professional standpoint I give it an A+!” Read more Customer Reviews. . . Pricing Options Version No. of Projects* Customized SEO Reports** Price IBP Standard (Recommended) Upto 5* Not Available $ 249. 95 Buy Now IBP Business Unlimited Available $ 449. 95 Buy Now You can return IBP for a full refund within 30 days Free Trial Download: SEO Elite – www. seoelite. com Overview SEO Elite, Bryxen Software, has been one of the most preferred SEO Tools for quite some time now. It has a well thought out User Interface. However, you would need basic knowledge of Internet Marketing to fully exploit its advanced features. Expert Rating: Customer Rating: FUNCTIONALITY: Intermediate EASE OF USE: High Features : 3 out of 5 Usability : 4 out of 5 Customer Support : 3. 5 out of 5 (Details) Return on Investment : 4 out of 5 Overall Expert Rating : 3. 63 out of 5 $ 167 It helps you create multiple link pages for exchanging links, submits your article on major directories automatically and analyzes the density of your target keywords on your website. SEO Elite makes the job of article marketing fairly easy. It automatically picks up article directories relevant to your website and then completes the submission process with minimum intervention. For updates and support facility SEO elite has Online Help Desk and Chat / Forum Features Optimization Advice Provides customized tips regarding on page optimization Ranking Checker Monitors your website rank on multiple search engine Search Engine Submitter Submits your site on major search engines automatically Keyword density Analysis Analyze the density of your target keywords on your website Keyword Research Suggests alternate keywords for your SEO Campaign and helps you find the best one Number of keyword suggested Limit on the number of keywords suggested by the tool Daily word search Suggest keywords on the basis of daily keywords search on major search engines by your customers Article Submitter Submits your article on major article directories automatically Create Link pages Helps you create multiple link pages for exchanging links KEI Helps you find the most effective keywords by comparing keyword popularity & competition HTML Validator Helps in validating HTML coding PPC Manager Helps you manage your PPC campaign with service providers, like Google Adwords ROI Calculator Allows you to quickly find out if a PPC campaign is worth your money Pros Automatic Article Submission SEO Elite makes the job of article marketing fairly easy. It automatically picks article directories relevant to your site and then completes the submission process with minimum intervention. It is one of the most popular features of SEO Elite. Regular updates & Tool tips SEO Elite has a regular newsletter that it sends out to it’s customers. It contains regular updates along with useful tips for optimizing the website for making best use of SEO Elite. Coupled with the video tutorials, these updates provide powerful support for achieving top rankings for your keywords. Looks in for High Ranking sites for link submission SEO Elite researches for exhaustive list of high ranking relevant sites and directories for submission and then automatically manages the link exchange program. However, you would need to screen the link partners as it might sometimes pick an inferior site for link exchange. Cons Single User License SEO Elite helps in performing the overall optimization process in a cost effective manner, however it provides only single user license. That means at one point of time only one person will be able to access it. So it creates complications if you are running a SEO firm. Customer Support Online Help Desk Chat / Forum Email Phone Customer Reviews Average Customer Rating: (Out of 62) “Just wanted to let you know that SEO Elite is incredible! 4. 0 is even better. It has helped us get to #1 for the term ‘fantasy football contest’and #16 for ‘fantasy football’ (not bad for a term with over 12. 4 million results). Again, keep up the good work and I will keep you posted on our progress!” Shawn Bishop PlayerLine. com Brad, SEO Elite is incredible. . . It has helped me rank Number 4 in Google for my selected keyword which has over 2 million webpages competing for it! I’m also getting a lot of No. 1 & 2 positions in other important search enignes like Yahoo & MSN for multiple keywords. There’s NO DOUBT your software works and gives everyone that uses it, a major advantage!” John Bertone MobilePhoneSecrets. com. au “SEO Elite has helped me to rank #1 for the phrase “business practices”. It has made a great many things so much. . . simpler. . . faster. . . better. The really huge plus that SEO Elite provides is the savings of time, which is major to me. ” Tom Goniwiecha Sound-Business-Practices. com Read more Customer Reviews. . . Pricing Options Version No. of Users No. of Projects Price SEO Elite Single Unlimited $ 167. 00* Buy Now For more detail Review go to this blog:
