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Keys to Online Success: Quality Content and Search Engine Optimization

Search engine optimization (SEO) is a way to help your website and its content rank higher in search engines like Google, Yahoo and Bing, just to name a few.  Most internet users never get past the first page of search engine results; therefore, it is important that your website ranks highly, if not at the top.

A higher ranking in search engine results pages (SERPs) creates more traffic for your website and it is your responsibility as a website owner to do everything ethically possible to make sure your ranking is near the top.  One of the main aspects of SEO is the URL (uniform resource locator) and domain name; your domain name should be relevant to the function of your website.  A domain name that contains keywords or phrases often has a higher rank within search engines than ones that do not contain keywords.  Also, branding is also an important aspect of SEO; a branded website will be remembered more easily because it is distinctive.

Keywords are one of the most important aspects of reaching the top of an SERP; choosing keywords that users are likely to search for will allow your website to rank higher in SERPs.  Careful research of keywords with tools like Wordstream, can help you choose keywords most likely to raise your websites rank.  Quality content is the most important aspect of SEO; without quality content to back it up, any SEO efforts will prove to be short-lived.  Content should be created so that it is valuable for years to come, in other words, timeless content.  Timeless content will continue to be referenced and will rank higher than something quickly written with irrelevant content.  If you take the time to have quality content on your website, you will be rewarded by higher rankings on SERPs.

Back links are another way to raise your website’s rank; these tell the search engine that other users have found your content useful and deserving of a higher rank.  Natural back links are the best; however there are ways to create your own back links through article and video marketing, social media, forum signatures, blog commenting, guest posting or any other technique that allows you to place your link on another website.  On page optimization is an SEO effort well worth the time.  Making sure you web page is arranged logically; assuring the page title, heading tags, alt and meta tags, interlinks and keyword density are all well balanced and logically arranged when developing the web page will guarantee a higher SERP ranking.

These are just some SEO tips that will enhance your website; however without quality content your website will never reach and maintain a high search engine ranking. There is no substitute for reliable, informative content that users find useful and beneficial.  Emphasis should be placed on creating content that will stand the test of time and offer valuable information for many years to come; once this is accomplished, back it up SEO strategies and you will achieve a high search engine ranking.

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How DoFollow Gov Blogs Can Increase SEO & Pagerank


The general consensus among professional internet marketers contends that . edu and . gov links carry addition weight compared to ordinary . com links.   It’s easy to see why search engines trust these types of sites given their increased authority.   The goal here is to participate in blogs and forums to increase your backlinks and thus your ranking.   In this post I’ll be covering the relevant challenges, tips and benefits to . gov blog commenting. You can easily find a slew of government blogs by typing into the Google search bar: “site: . gov blog” or more specifically “site: . gov business blog”.   This command tells Google to search for all the blog websites and end in . gov and that relate to business.   This simple tip would be great if you just wanted to read government blogs for leisure.   Trust me, that is not me.   As  marketers we want to participate in blog or forum commenting primarily for backlinks which in turn will boost our search engine ranking. The main challenge and time-consuming task is finding . gov sites that are dofollow in nature.   Dofollow is just internet slang for a site not containing the “nofollow” tag in its source code.   You can find this out a couple ways.   I like using the SearchStatus Firefox add-on which can automatically highlight in red a page’s nofollow links.   The manual way is to review the source code by pressing control-U and then control-F to search for the term “nofollow”.   Finding  a nofollow tag inside the <a rel=”nofollow” onclick=”javascript:pageTracker. _trackPageview(‘/outgoing/article_exit_link’);” href=”website name”…> anchor text essentially means that your . gov site passes on no pagerank or “link juice” to your site and thus no value in Google’s eyes. You can individually sort through the thousands of . gov sites looking for the dofollow ones.   Or you can review the short list I included on my blog.   These are some of the one’s that I’ve used lately and that work.   However, I must caution you.   Spammers and comment generating computer programs should stay away.   Many of these sites still have comment moderators that can easily delete your comment.   While the topic may not identically match your given niche, be sure to demonstrate a personal, genuine touch.   Giving your honest opinion on a topic instead of leading with your affiliate link is the general rule of thumb. Most of sites require registration first.   Create a profile and a signature file (for comments) containing your web address.    Include your link in comments by using anchor text or your signature file. You can confirm your dofollow backlinks by referencing the source codes which omit the nofollow tags.   Visit my blog and search “. gov” to watch a tutorial video.

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