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Grey Hat, White Hat or Black Hat SEO Tutorial. Which Do You Choose?

SEO (Search Engine Optimization) refers to a set of techniques that are performed on a website with the intention of increasing its search engine rankings. SEO can be performed during the programming stages, while planning and producing content, and by exchanging links or by building one-way links.

Now SEO is big business because if performed well it has the potential to catapult a website to the top of the search engine rankings. Getting on top of search engine rankings is like getting free front-page exposure in an oracle that caters to a billion Dollar market. Naturally, websites are keen to make it to the top and this has generated a massive demand for SEO firms.

Well, there are two types of SEO techniques – Ethical, also known as White Hat SEO and Unethical, also called Black Hat SEO. The lure of getting prime exposure has brought to the surface many firms and individuals who try to adopt unscrupulous SEO techniques to fool the search engines into giving a website top exposure. Of course, there are those too who work by the book – this is how both these techniques work:

WHITE HAT SEO TECHNIQUES

White hat SEO techniques are solid, credible, quality techniques that ensure that a website gets to the top and stays there. Here are some of the popular ones:

1. Great Content: For SEO purposes content is not just king – it is the emperor. If you upload quality content that is well written, informative and entertaining, then search engines will fall in love with your website. Of course, you must ensure that keywords relevant to your website’s theme are built into your content. Search engine algorithms are always on the lookout for websites that provide quality content that is of use to their surfers – so, well, content rules.

2. Programming techniques: SEO while programming a website involves placing search-engine-friendly text in the meta tags, building a clear and concise website structure that can bring up the searched-for content in a jiffy, using structural mark-ups, and building in tags in the title, subtitles and the footers of every content page.

3. Solid keyword research and use: Before developing content, you must figure out the most popular keywords relevant for your website’s theme. To do this you will have to conduct a thorough research using keyword tools provided by major search engines such as Google and Yahoo. Some SEO firms also use third-party software such as WordTracker for keyword analysis. Once SEO firms get their finger on the most expensive and effective keywords, they skillfully build them into the content.

4. Link building: SEO firms trade links with other reputed websites. When a website’s links spread, its search engine rankings automatically go up. Nowadays, may website owners get articles written and submit them to reprint directories, where other websites who need content can pick them up. Of course, the trick in article submission lies in including a resource box at the end of the article that points back to your website.

BLACK HAT SEO TECHNIQUES

Unscrupulous SEO firms use black hat SEO techniques to fool the search engines. These techniques are shortcuts that can take you here and there, but ultimately lead to a dead end. Here are some of the common black hat SEO techniques:

1. Veiled content: The website is stuffed with popular keywords that form part of the background color scheme, and hence are not visible to a surfer. The idea is to trick the search engine into picking up the hidden content.

2. Keyword-spammed content: There are SEO firms who do not get quality content written – instead, they plug in all blah-blah content that is spammed with keywords. The idea is the same – to trick the search engines.

3. Redirecting: Many unscrupulous SEO firms own a bunch of websites that have already been indexed by search engines. When you approach them for SEO, they may plant a code on their existing websites redirecting their links back to your website.

4. Cloaking: Using this technique, SEO firms direct specified content towards search engine spiders but do not hoist it on the website, because it is useless.

5. Tag spam: Meta-tags and other tags of a website, which are used by search engine spiders to quick-reference or index a website are spammed with keywords using this technique.

6. Links from link farms: Link farms represent a humungous amount of useless, content-less websites. Unscrupulous SEO firms use these link farms for building backlinks.

Black Hat SEO can finish a website

Remember that if you use black hat SEO tricks on your website, you might as well write it off. That is because search engine algorithms are getting smarter by the day and now can sniff out useless content, hidden text, redirections and other foul SEO methods. Once search engines figure out that a website is up to mischief then they blacklist it – and once blacklisted, a website is suspended from the search engine’s index and is not picked up until and unless all the black hat SEO is removed. Plus, when a website’s visitors come to know that it is using black hat techniques they will get put off and stay away from it.

To sum up, black hat SEO techniques can destroy a website or business opportunity, while white hat SEO techniques can make it flourish in the long run. Go ahead, make your choice!

Chris Young is an experienced Online Marketing Expert and strives to ensure he promotes his business opportunity using white hat methods. You can find out more about how manages to earn money from home by visiting his site http://www. ArpanetInternational. com
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Basic SEO Tutorial to Help You Achieve High Ranking

: Image by See-ming Lee ??? SML via Flickr

Avoid High Keyword Density

Having a high density of keywords in your webpage is definitely not a good idea. The ideal percentage of keyword density should be less than 2% in the entire area of the text. Your web page will attain higher ranking if you follow this rule. If your keyword density is too high, your website may be treated as spam and get blacklisted. Your keyword phrase should ideally be a part of the title and should be positioned high on the page. You should also place the keywords once in every paragraph. These SEO tutorial techniques for proper keyword usage will help your webpage achieve higher ranking.

Create Links

Links can be used as a great way to allure users to visit your website. You should place links in sites that have some relation to your website. This way, you target the kind of audience that you want. We are always on the lookout for more information and if we find links in our favorite websites, we will definitely click on the link to see what it has to offer to us. The fact that your website has a link on our favorite site gives it the credibility that you need. These SEO tutorial techniques will go a long way to getting you more hits on your website.

Importance Of A Site Map Page

If you have a website with pages and pages of information, it is important to include a site map page so that the search engine spiders can find them. If you have a very large website, then it helps to make several site map pages with around 75 links in each page. All your other SEO tutorial techniques may be useless without a proper site map page helping the spiders to find all the relevant information in your site.

Learn From The Competition

It would help to take a look at the keyword usage and website design of your competition, especially if they rank high in the search engines. You could analyze their sites and identify what they have done in order to achieve top ranking. There is no harm in checking out the SEO techniques that are used by other sites as long as you don’t copy them.

Karl Sultana runs the website Outrank Smart where he offers free subscription to his Search Engine Optimization Software Free E-course Online SEO / SEM Techniques and manual , a complete course on starting and running online business Website. More Details about Karl Sultana or Advance Search Engine Optimization Software or Seo Techniques Visit Outranksmart official Website

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DIY SEO – is it Worth Paying for SEO or Doing it Yourself?

In many ways, search engine optimisation is like plumbing. Sure anyone can do it, its not rocket science, but to do a good job, you need four basic things: The Knowlegde You need to know a bit about the subject. You can easily find out everything you need to know online thesedays. If you do not have the time (or the interest) to find out everything you need to know, then you can always call on the expertise of a tradesman, however calling in the experts is never a cheap option, so if you think you can do it yourself, then you should consider DIY SEO. With search engine optimisation, you need to keep updated with new developments and changes in the rules about what constitutes good practice and bad practice (also referred to as ‘white hat’ seo and ‘black hat‘ seo – a phrase derived from the old cowboy films where the goodies always wore white hats and the baddies always wore black hats). For example, paying for links on someone else’s website was seen as a good business model in the early days of SEO, and a lot of people made a lot of money out of it. These days, you can get penalised by Google for paying for links. Where this puts services like Yahoo directory, which is a paid-for link directory, I dont know, but there is good evidence to suggest that inclusion in the Yahoo directory actually increases your site’s trust rank in google. (Very few spammers would fork out hundreds of pounds to Yahoo just to get one low converting link). To arm yourself with the right knowlege, you need to first know the basics of SEO – there are quite a few articles online which give a good a general background in SEO. A quick search for the phrase ‘SEO introduction’ or ‘SEO tutorial‘ will allow you to find them easily. Note: no one outside google know exactly what factors and what weighting each factor of a webpage determines page rank, and opinions on certain things differ - like whether div layers or tables get better rankings, or whether using noscript tags penalise your page, so it is a good idea to read these articles with the view that they represent evidence based theories rather than actual facts. The Tools In order to maximise your time, you need to make sure you are using the right tools. You wouldn’t use a sink plunger to fit a tap now would you? Similarly, with search engine optimisation, you need to use the right tool for the job. There are lots of online tools to checking keyword positions, domain ages, online search engine submissions etc. Again, the rule of thumb is if they appear high up in Google for ‘SEO Tools’ then they probably work. The Experience The more you do something, the better you get at it. Writing descriptive, keyword rich page titles that are attractive to human activity in search engines is a fine art. Vetting partner site quality for link exchanges or finding good free directory sites to submit your url to also gets easier and quicker with practice. The Time Lets face it, if you had a spare 4 hours a day to promote your site, research keywords, analyse web traffic and generate updated content for your website, you would probably be on page 1 of google for most of your targeted keywords, but in the real world, most people and businesses do not have time for this, which is why some companies employ SEO consultants or search engine optimisation companies to do this job for them. Larger companies often have experts in-house to perform this function. All too often though, the role of SEO in larger companies is attached as a secondary roll to a technical team or web designers. Sometimes this is a good idea since SEO for a single small scale website is not generally a full time job. Should you DIY SEO? The answer to this question depends on whether you have the time to do it, how much your time is worth, whether you need it, and whether you think someone else would do a better job of it. In the end, SEO is like having a plumber living in your house – useful for the times when you need work doing, but most of the time, you can tick along nicely without them. The best advice is: if you can do it, do it, if you can’t then don’t (sounds obvious doesn’t it). Dont believe everything an SEO company tells you, do your own research, make your own judgements and be prepared, SEO takes months or even years to get high up in google for the most competative keywords and if you are paying a high monthly fee for SEO then it might be better to consider doing some of the work yourself or employing a junior admin assistant to perform the more mundane daily tasks like link exchange administration, or writing keyword rich content to put on your website.

Myke Black is an online media specialist based in the UK.