Newsletters are a great way to keep customers and clients informed about new promotions or important notices, and the newsletter format dictates whether or not anybody will read these critical communications! Do not underestimate the marketing power of a well constructed newsletter – whether it is delivered in print or through email.
Evaluate the amount of detail that your newsletter will need to convey. If your business is interior design and you want to share the highlights of the week, you already know that you will need to include images. A text-only format would not work in this case! However, if your letter needs to go out in print or if your business has no need to include images text is a great choice – easy to work with and cross compatible between all e-mail services.
HTML based formats are a little more difficult to create but can be customized with images, forms, and links to create an attractive finished piece. This is great for showcasing new products or creating an engaging form of communication between business and consumer. Almost every major email client supports HTML, but not full-compatibility is never guaranteed. I recommend using a reputable automatic email responder service to handle your email marketing management and delivery with efficiency.
Those with a particularly sharp eye for design may prefer a newsletter format that has extensive capabilities for customization such as PDF. These types of newsletters must usually be downloaded, which can lose readers, but these are great for highly professional periodical mailings to important clients. Outbound links and added functionality are the major benefits of PDF. If the letter is destined for print, this format can be highly appealing.
Your newsletter can be the next big “must-read” – but only if it grabs the reader’s attention! Choose the right newsletter format for your needs and produce a mailing that cannot be missed!
