Search Engine Optimisation is becoming increasingly important in today’s marketplace. Would you like to do your own SEO? If the answer’s yes, let’s begin.
*** Choose the right keywords ***
Identify the most popular keywords for your site using web and PPC data. Try the SEO Keyword Generator at http://www. searchengineoptimising. com/keyword_generators/overture. htm, the Google Keyword Tool at https://adwords. google. com/select/KeywordToolExternal, or the free trail of WebCeo avilable at http://www. webceo. com (Trail has a 5 keyword limit).
Use the information gathered to estimate the likely conversion ratios or use some pay per click advertising to identify your best performing keywords.
*** Optimise your Site ***
1. Get your best keywords inside the title, h1, h2, tags and menu items. You can also use bold to place emphasis on your keywords. Target 1 to 3 keywords per page.
2. Make sure there is no duplicate content. For example, does http://example. com and http://www. example. com show your pages but act as separate sites? If so, add a redirect to your . htacess file to redirect http://example. com to http://www. example. com.
3. Use mod_rewrite for dynamic pages to show them as static. Ensure they all have at least the title, description and keyword meta tags.
4. Ensure there is a good internal linking structure: Ensure links are visible in source code. Do not use JavaScript. It is possible to use a combination of CCS and JavaScript to produce attractive search engine friendly menus. For example, http://www. htmldog. com/articles/suckerfish/dropdowns/example/
5. Check for and fix broken links: Try: http://validator. w3. org/checklink
6. Ensure your HTML and CSS Validates. Try: http://validator. w3. org
*** Build Links ***
Now that you have a search engine friendly site, it is all about getting links.
1. Check the back links of your competitors and get your link where you can. Yahoo provides a much more complete list than google type links:www. yourcompetitorsaddress. com into the search box at http://www. yahoo. com.
2. Do whatever possible to get authority links. Link bait such as free tools, free guides or tutorials will make it easier.
3. Submit your site to web directories. A good search engine friendly list can be found at http://info. vilesilencer. com/seo-friendly-list. xls.
4. Write Articles and submit them to as many sites as possible. Don’t forget to add a link to your site in the Author section.
5. Use social networking sites, blogs and forums to build links to your site.
*** Keep the Link Juice Flowing! ***
If you ever need to change the domain, the structure or a web address within your site always implement a 301 Permanent Redirect, that way you can make the changes without risking your hard earned SEO results.
For an entire site: Redirect 301 / http://www. example. com
Just a folder: Redirect 301 /olddirectory http://www. example. com/newdirectory
Just a page: Redirect 301 /oldpage1. html http://www. example. com/newpage1. html
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